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Startup Capital Raising shouldn’t be so HARD!
A Platform to Accelerate Startup Investment
Private & Confidential
Entrepreneurs solve the world’s biggest problems
Why we exist
We can all invest in the future of job creation & innovation
When to raise capital
Yes No
6-12 month runway
International VC activity
Revenue
Milestone & Valuation uplift
<3 months runway
Mature Market
Pre-revenue or declining
Ad-Hoc
>20% Raise Target 0% = 85% Fail
Hacking the Raise
Yes No
Smart & Strategic investors
Cost per acquisition
Exit Strategy
Future investor nurturing
Dumb or silent money
Unclear scale strategy
Lifestyle business
Cold approaches
Momentum & FOMO Stagnation
PagePrivate & Confidential
Webinar: Fastest way to get funding
6
Pre-Seed Seed Series A
Revenue $0 $10K per month $100K per month
Product No MVP MVP / Beta / Early release All systems go!
Customer Growth Customer Validation / Pilot complete Beginning 10% per month for 6+ months
Cofounding Team 1-4 Cofounders 2-4 Cofounders full time 2-4 Cofounders full time
Exec Team Founders Founders + 1-3 Founders + 3-6
Prepare:
PagePrivate & Confidential 7
Pre-Seed Seed Series A
Board of Directors None 1-2 cofounders2 founders & 1 Serial Entrepreneur
investor or Industry Captain
Runway (how long until
you run out of cash)
No funding yet but you should have
personal cash flow6-18 months 6-18 months
Scalability Future tech build Technology enabled Technology core
IP (Intellectual Property) Not Owned Owned Protected
Raise Target Amount $50k - $250k $250k - $1m $1m to $10m
Investors Friends, Fans & Family FFF, Advisors/Mentors & Angels Angels & Funds/VC
PagePrivate & Confidential
Webinar: Fastest way to get funding
8
● Produce the right investor Communications○ 21 Slide Pitch Deck & 11 Slide Investor Presentation
● Land an investible point economically on each slide
● Quantify the problem and solution benefits
● Don't waste money and time on an Information Memorandum that no one reads
● Download our Pitch Deck Template at www.capitalpitch.com
Pitch
PagePrivate & Confidential
Webinar: Fastest way to get funding
9
● Know your key numbers - burn rate, break even month, margins
● Tested Sales and Marketing conversion metrics
● Financial model based on tested assumptions and historicals
● Valuation modeling to support your raise
Commercials
PagePrivate & Confidential
Webinar: Fastest way to get funding
10
● Comprehensive Data Room checklist
● Prepare all the information investors will ever want in one easy access point
● A Data Room that has passed due diligence by a lead investor
● Due Diligence compliance is the fastest way to get cut through with investors
● Check out our Due Diligence checklist at www.capitalpitch.com/??
Data Room
PagePrivate & Confidential
Webinar: Fastest way to get funding
11
● Use modelling & experts to determine a data driven, market appropriate valuation
● Validate your valuation and raise terms with lead investors
● Understand raise instruments - Priced Equity Round Vs Convertible note
● Term sheet prepared by reputable source
Terms
PagePrivate & Confidential
Webinar: Fastest way to get funding
12
● Lead Investor development campaign - 5-10 meetings per week
● Target Key Investors of Influence that will scale the round
● Secure lead investors that commit 35% of the round
● Agree and sign term sheet & subscription agreement
● Shortlist investors within your Lead Investor’s networks
Lead Investor
PagePrivate & Confidential
Webinar: Fastest way to get funding
13
● Create a list of 100 smart & strategic industry experienced potential investors
● Work with your lead investor to reach out and contact
● Leverage technology like LinkedIn, funding platforms & deal rooms
● Investor relations & nurturing - close the deal
Syndicate
PagePrivate & Confidential
Download our Pitch Deck