Upload
luc-ratsimbazafy
View
47
Download
3
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Tips to
IMPROVE your catering business
$
$ $ $
Some 'ps to improve your
catering business
starting your business? offer something different!
example? to open a market stall in a highly competitive food hall market?
to sell what?
Apple cider pork sandwich? Colourful cupcakes ?
Chinese noodle ? what else?
religious restrictions ? is this relevant for lunch time?
pasta box – think sustainable? what else?
fish & chips?
find a smart design to sell your fish& chips 1 ) eye-catcher 2 ) make it sustainable 3 ) include your logo so?
1) Customer holding their fancy bucket will attract other potential customer 2 ) Reduce your carbon footprint 3 ) Customer will take a picture of your product and will share on social media
fish & chips?
sell smart or try!
DoS Don’ts Get your bucket
£5 fish & chips
What would you fancy?
Fish £4
Chips £2
Fish & Chips £5
AND enjoy it with :
£ 0 Vinegar
£ 0 Homemade Garlic sauce
£ 0 Mayonnaise Ketchup
3) Use catchy words on your menu
1) Make food names bigger than prices unless they are for free
you want to SELL your items - not to drive your potential customers AWAY
-Mouth watering your customers is key -Chips food tasting? Costless -Smile at your (potential)customers? costless and hype!
2) Reduce loss and unsold items? think about Revenue Management tactic?
Happy hour: -20% off prices from 3 to 5 PM
ignoring customers passing through your market stall: SAY “HI” and catch their attention leaving your board area untidy and oily FIRST IMPRESSION IS KEY “Customers pass by and stand for 5 seconds, average time”
Thirsty customer?
ADVERT & DRINK smart
SAY
BYE to FAT SODAS high in calories
enJOY homemade lemonade with fReShly sQueEzEd lime drink and freshen your breath for + £ 0,50
Do not say “Any drink?”
Go straight to the point: “Would you like to try our freshly homemade lemonade
for £ 0,50 extra with your bucket?
In the end, you only need... WATER – ICE CUBES – LIME – SUGAR avoid large cups.
do not forget your team:
Reward more! reprimand fairly when needed
happy customers
happy employees
happy business
+
=
High revenue with low cost: selling POPCORN(1)
High revenue with low cost: selling CANDY FLOSS
(1) Source : Dr Cihan Cobanoglu – Cost control in Hospitality (2012)
did you know?
SOON! Insights related to
selling food in supermarket industry
France – UK - Scandinavia