Higher value and better agility.

A global challenge, a local reality. !!!!Haider Alleg Global eMarketing Manager !

Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg

About Gedeon Richter

A Pan-European specialty pharmaceutical company

A 112 year old company present in more than thirty countries

!!

Development of generic drugs and chemical processes as well as biotechnology

An expanding product portfolio

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Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg

Generating value

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For the patients, HCPs, payers…

For global and local teams, long-term company vision…

Value

Global brand strategy

#BeyondThePill #ROI

Local brand strategy

Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg

Generating value for the users

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Content and services 20%

80%Technology

(website, CLM, CRM…)

The effort should be reversed.

!Technology should bring agility to the

company.

Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg

Generating value for the users

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Content and services

80%

20%Technology (Website, CLM,

CRM)

It should be: !• user centric

!• easy to adapt content !

• easy to scale !

• tailored services !This is possible if we share the same vision and technology.

Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg

Think global, act local !

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Centralised at the HQ

Clustered

Decentralised

Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg

One platform, different local use Do you know this car?

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Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg

The VAG platform One production line, several models

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Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg

Thank You!

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