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Dr M. Aghdasi
Associate Prof. of IETarbiat Modarres University
Information Technology Engineering Dept.
e-Government, e-Reform
eStrategy for Development
Day1 Session 2
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What is eGovernment?
eGovernment The use of technology (particularly
the Internet) to improve effectiveness and responsiveness to
constituents
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eGovernment is not computerization of Government activities
eGovernment is transforming government for better serving citizens and industries through
reforming processes and structure of government business
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“Within the next five years [e-government] will transform not only the way in which most public services are delivered, but also the fundamental relationship between government and citizen. After e-commerce and e-business, the next Internet revolution will be e-government.”
Source: The Economist, “A Survey of Government and the Internet,” June 24, 2000, p. 3.
- The Economist (June 24, 2000)
The next Internet revolution will be e-government
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Benefits of transforming to eGovernment
Increased productivity and reduced costs achieved using Internet-based technology.
$110 Billion in savings via US eProcurementSame for EU
Enhanced citizen's access to government information and services
Increased citizen participation in the democratic process
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Supply oriented
Strategic Shifts in Public Service Delivery
Demand oriented public service delivery1
8
CollectiveTailor-made public service delivery
2Functional3
Holistic public service delivery
Fragmented4 Integrated public service delivery
Specialised5 General public service delivery
Reactive6
Proactive public service delivery
One service counter
Passive citizenparticipation
“Multichanneling” in public service delivery
Active citizen participation٧
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from supply oriented to demand oriented public
service delivery
Focussing on the needs and demands of citizens instead of policy makers
Strategic Shifts in
Public Service Delivery
1
Netherlands :EOS- Program Proactive rental subsidy
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from collective to tailor-made public service
delivery
Gearing services to the specific individuals needs and demands instead of to groups of customers or citizens
2
Strategic Shifts in
Public Service Delivery
USA: Do It Yourself (DIY)
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from functional to holistic public service delivery
transforming the organisational design of service delivery to coherent policy issues instead of to be bounded to the judicial or politico-administrative determined borders of government organisations
3
Strategic Shifts in
Public Service Delivery
Australia: www. Fedcourt.gov.auBelgin: www.fgv.be
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from fragmented to integrated public service
delivery
Implementing single window policies geared to question patterns of citizens instead of based on existing laws, regulations and organisational structures
4
Strategic Shifts in
Public Service Delivery
Singapore: eCitizenVictoria : Multi-Service Express
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from specialised to general public service delivery
Offering citizens logical and coherent 'hyperlinks' to all relevant issues whenever he contacts a government agency for a specific service. For instance, when applying for a social security benefit the citizen is also provided with information on training facilities (in order to return to the labour market) or rent subsidy regulations
5
Strategic Shifts in
Public Service Delivery
Singapore: Smalclaim.gov.sg
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from reactive to proactive public service delivery
•Taking into account the future demands and needs of citizens up to the situation wherein citizens are automatically informed or provided with services
6
Strategic Shifts in
Public Service Delivery
Netherlands:Quality CardSingapore: eCitizen
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from passive citizen participation (“consumption”) to active citizen participation (“prosumption”) in
public service delivery
Taking into account the merge of different citizens roles: the participant role in the 'production' of policy tends to merge with the customer role –which has to do with giving citizens (customers) more influence on policy programs, towards letting him fulfil the role of co-producer or co-director of policy programs
7
Strategic Shifts in
Public Service Delivery
Estonia: TOM , Today I decideDirect participation in public policy making
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from one service counter to “multichanneling” in public
service delivery
From one service counter to “multichanneling” in public service delivery (offering citizens different types of channels or windows – digital or physical – in order to let him choose the most suitable one when expedient
Strategic Shifts in Service Delivery
8
Most eGovernment Solution are MultichannelDifferent website, Both online delivery and in office delivery
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Research Findings & Lessons LearntGovernance Comes of Age
• eGovernment is not primarily a technology programme, it is also a change programme
• Progress of eGovernment implementation has a strong correlation to leadership, political will, commitment to deliverables, and accountability for results
• Innovative leaders have struck the right balance between political leadership and administrative simplicity
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Research Findings & Lessons LearntRealising the Vision: Common Themes
1. eGovernment is increasingly viewed as just one of the range of tools that can be applied to meet the many challenges faced by Governments
2. The citizen is at the center of the vision, but other key stakeholders are also considered
3. Collaboration with the Private Sector is a stated goal
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The Nature of Government :Citizen as Stakeholder
The Business of Government :
Citizen as Customer
The roles of eGovernment and citizen
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TOWARDS ONE-TO-ONE MARKETING
“In the 1980s, we saw in every individual a
customer. In the 1990s and beyond, we
ought to see in every customer an individual.”
Jack Welch,CEO, General Electric
Quotes
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• From Product-centric to Customer-centric
The basic Premise of CRM:
The customer always comes first
The Meaning of CRM
CitizenPublic service
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Research Findings & Lessons Learnt CRM: From Citizen to Customer
• Importance of CRM has been elevated in Government service delivery and eGovernmentleadership
• CRM allows agencies to create an integrated view of the customer
• CRM will form the differentiator in building customer relationships through reorganizing service delivery around customer intentions
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CRM Examples from the Leaders:Intentions-based Approach
• Singapore’s www.gov.sgcontinues to set the standard for an intentions-based design central portal
• Based on user intentions during his/her life journey– Birth
– Education
– National Service
– Job Search
– Career advancement
– Retirement
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CRM Examples from the Leaders:Customer Segmentation
Customer segmentation
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CRM Examples from the Leaders:Customer Segmentation
Customer segmentation
• Segmentation by:– OASIS for individuals
– BASIS for business users
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Summary: egovernment is not irreversible magic
• E-Government can advance the agenda on Governance reform, transparency, anti- corruption, empowerment. It is NOT a panacea
• Potential is recognized but Implementation is difficult. Gains are real but risks need to be understood. Challenge is to promote wide spread use in areas where benefits outweigh risks.
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Summary: egovernment is not irreversible magic
• Situate in a broader framework of reform. Identify all pressure points and reengineer to remove discretion, simplify procedures and put out as much information in public domain. Incentive structure is also important.
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Summary: egovernment is not irreversible magic
• Create competition in delivery channels
• Build other forms of benefits for those who loose power and income
• Co-opt civil society to build accountability