www.uniteldirect.co.uk

Having eCommerce stores has become a necessity for the business owners of today. Increasing competition, the

need to expand customer base and to be accessible round the clock, are a few of the reasons why businesses require

a good online presence.

Unitel Direct, a leading website development and internet marketing service provider, explain some of the aspects

that a business owner must consider while going online. Read on to know about them.

Proper planning is highly crucial

No business can be successful in the absence of a proper and concrete plans. Same goes with an online business. If

you wish to take your business to the web, it is important to formulate a detailed plan. You must decide about the

website’s goals and who will be the target audience. Understand the objectives of your business and conduct a

thorough research about attaining them in the best possible manner.

Design that attracts

Another important and perhaps, one of the most distinguishing factors of your business website will be its design.

Interesting colour patterns, layout, easy navigation are all essential aspects for any website. Make sure that your

eCommerce store has such a design and look that it attracts your target audience automatically. Highlight your

products in such a manner that the people who are looking for those products are propelled to buy them from you.

An attractive and stunning website can surely help in increasing the popularity of your store.

www.uniteldirect.co.uk

A separate category for ‘New Arrivals’

While developing your store, it is important to include a separate category for new arrivals. This will help your

customers in picking the latest products without requiring them to invest more time and efforts in searching for

them. When you have a separate category for the latest arrivals, shoppers who are keen to have a look at the latest

trends and technologies can reap the benefit. Thereby, you will get an extended satisfied audience and can increase

your sales to a great extent, as your audience will not switch to another website in search of the ‘very latest’ in the

market.

‘You may also like’

When you suggest alternate products to your customers, you are increasing the chances of having more orders. With

such upselling techniques, you can even sell products that are otherwise not getting sold. When customers see

suggestions of products that are similar to the ones they are buying and will complement them, they will stay on

your site for long time and will ultimately make improved purchase decisions.

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Images can bring more audience

There is no denying the fact that visuals are appealing. So, when you have some superb and highly creative images

on your website, you are actually working towards building a better audience base. Display your products in an

interesting manner by going for HD images or clear pictures that demonstrate every feature of your product in an

excellent manner. This will help you to attract more customers and will help your customers to make the right

buying decision when the images of the products they are planning to buy are crystal clear.

Faster Load Time

People today do not wish to spend several minutes in loading a website. They will switch to another in next to no

time, if they find that your website is slow. Thus, having a faster load time is extremely important. Understand that

time is important for your audience and not everyone is patient enough to let your website load in a slow manner.

Thus, if you wish to enjoy better conversion rates with fewer people switching due to the load time of your website,

then have a quickly loading website.

Unitel Direct can help you have a wonderful and a superb virtual presence by developing the right eCommerce store

for your business. Read Unitel Direct reviews to know more about the level of services that the company offers and

understand why it is renowned in the industry for its services.

www.uniteldirect.co.uk

Unitel Direct Limited

First Floor

Victoria House

Pearson Way

Stockton-On-Tees

TS17 6PT

Telephone: (+44) 0844 745 1111

Email: Sales@uniteldirect.co.uk