E-commerce in Italy 2009: “An opportunity during the crisis”
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www.casaleggio .it Casaleggio Associati | Casaleggio Associati | Net Net Strategies Strategies E-commerce in Italy 2009: “An opportunity during the crisis”
E-commerce in Italy 2009: “An opportunity during the crisis”
Study on Italian e-commerce market by the consulting agency Casaleggio Associati (www.casaleggio.it)
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1. Casaleggio Associati | Net Strategies E-commerce in Italy
2009: An opportunity during the crisis
2. Metodology
The study was conducted:
via direct interviews with major players, online
questionnaires, telephone interviews and meetings
A total of 2.743 firms were taken into consideration in the
Report
372 participated directly in the creation of the Report
3. Italian e-commerce market European turnover: 252 bl Italian
turnover : 6,365 bl Italian growth : 30,7% 2004: 1,645 bl 2005:
2,123 bl 2006: 3,286 bl 2007: 4,868 bl Source: Casaleggio
Associati, 2009
4. Italian e-commerce market Source: Casaleggio Associati, 2009
Turism 49,8% Food 3,0% Insurance 10,7% Home and furnishing 0,5%
Marketplace 1,7% Publishing 3,0% Consumer electronics 13,1% Fashion
1,9% Leisure 15,9% Health and Beauty 0,5%
5. The problems of the crisis Source: Casaleggio Associati,
2009
6. Average ticket Source: Casaleggio Associati, 2009
7. Age of the e-commerce companies Source: Casaleggio
Associati, 2009
8. Principal payment system adopted Source: Casaleggio
Associati, 2009
9. Courier used Source: Casaleggio Associati, 2009
10. Social Media Partecipation Source: Casaleggio Associati,
2009 The benefits wouldnt beat investments The company participates
to some social media The people in the company can talk in name of
the company respecting some rules The company participates
systematically to the conversations in blogs and forums It has
happened that the company participated in an official way
11. Integration with the physical world Source: Casaleggio
Associati, 2009 No integration Physical store to sell and to pick
up Personalization services or services sold in the store Offering
physical stores services in white label Totems in stores from where
you can buy on line Other Selling in phisical stores cards with
credit to be used on line
12. Promotional tools used Source: Casaleggio Associati,
2009
13. E-commerce growth in 2009 Source: Casaleggio Associati,
2009
14. Thanks to
15. Casaleggio Associati
Casaleggio Associati ( www.casaleggio.it ) develops strategies
for companies who want to invest in the Net and produces Reports on
the digital economy.
Casaleggio Associati defines the structure, purpose and
implementation process for sustainable and profitable business
models for the use of the Net and identifies web marketing
strategies through the study of the target of reference, the
message to be conveyed and the channels to be used.
Casaleggio Associati assists companies in the development of
the Intranet that allows each individual company user to access the
processes and information through a dedicated profiled portal.
Finally, it identifies social networking techniques for
companies that operate in the relationship business (such as CRM,
sales processes, Intranet marketing, etc.) and develops social
network applications for the analysis, management and direction of
relationships.
16. Casaleggio Associati | Net Strategies
www.casaleggio.it/e-commerce [email_address]