e-Commerce

Jesper Rhode

m-Commerce

775.000 2.000.000.000

20.000.000.000

40.000.000.000

500.000.000

8.000.000.000

$1bn > $4bn 2009 2013

Virtual Goods revenue (USD)

• Online sales: $200 bn/y in the US, and about 8% of total retail sales.

• Brazil was $11 bn in 2011 with 26% growth yoy.

• 32 million consumers bought via the Web in 2011.

Source: Forbes (exluding group buying websites like Groupon)

Commodity versus Branded

Changing our lives

• Adding Value and Ease of Use

• Creating a Norm

• Developing Broader Audience Spending

• Growing Integral Payments

• Spurring New Payment Options

.

Shoppers go mobile

The US shopping list

The Mobile shopper profile

• Mobile Shopping Doesn't Equal Mobile Purchasing

• Men Are More Likely To Consult Their Phone

• Mobile Devices Often Trump Computers • Mobile Phones Hardly Impact Shopping

Habits • The Mobile Experience is Good, • …but It Still Needs Some Work • Touchscreens Are Preferred

. Source: Mashable

Further reading

• http://www.mobilecommercedaily.com/

• http://blog.nielsen.com/nielsenwire/tag/mobile-apps/

• http://www.europarl.europa.eu/document/activities/cont/201209/20120914ATT51402/20120914ATT51402EN.pdf

• http://www.camara-e.net/

• http://www.viralculture.com/

@jesperrhode