e-Commerce Acquisition of Jabong by Myntra

PRESENTED BY- RISHAV PANDEYEPSILONROLL NO. 322

Content:What is e-CommerceTypes of e-CommerceAdvantages of e-CommerceDisadvantages of e-CommerceMYNTRAJABONGAcquisition of JABONG by MYNTRA

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What is e-Commerce

Online business activities for product and services

Parties interact electronically

No need for physically meeting

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Types of e-Commerce Business-to-business (B2B)

Business-to-Consumer (B2C)

Business-to-government (B2G)

Consumer-to-consumer (C2C)

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B-2-B e-Commerce 6

B-2-B e-Commerce 7

B-2-C e-Commerce 8

B-2-G e-Commerce 9

C-2-C e-Commerce 10

Advantages of e-Commerce

Being able to conduct business 24 x 7 x

365

Access the global marketplace

Speed

Market space

Opportunity to reduce costs

Convinience

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Disadvantages of e-Commerce

Time for delivery of physical products

Physical product, supplier and delivery uncertainty

Perishable goods

Returning goods

Privacy, security, payment, identity, contract

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MYNTRA 13

Indian e-Commerce company

Founded in 2007 by IIT graduates

Mainly operated in B-2-B model

Offers more than 350 brands

In 2015 it moved to app business

However MYNTRA retracted it

February 2016

JABONG 14

Indian e-Commerce company

Offers more than 1000 brands

One of the most visited sites

Follows inventory and managed

market model

Launched its first AD campaign in

2012

Partnered movies like Bhaag

Milkha Bhaag

Acquisition of JABONG by MYNTRA

MYNTRA acquired JABONG from Global Fashion Group

Financial details were not disclosed Further consolidation of blooming e-Commerce

market Access to 15 million monthly active users Further strengthens FLIPKART GROUP’s position

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THANK YOU

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