D.T Presentation

By Sam Dalton

Point of Sale

Point of sale researchThe National Lottery is a good point of display as it is eye catching and the branding is famous and known by almost everyone, even those who don’t buy tickets regularly. The shape of the lottery stand is used in most shops so people constantly see it and know automatically what it is for. The crossed fingers logo has been around for a long time and used in all advertising features. As soon as anyone sees the logo they automatically know what the point of sale is. The point of display was located outside the shop on the street so that passers-by can easily see that National Lottery tickets are available in the shop. Additionally, if you are to enter the shop you have to walk past it and for one pound the customer may try his luck and write out a ticket, boosting sales. The stand is quite large which means that it is clearly eye catching. The range of colours that have been used for years also show the customer what the brand is and draws in the customers’ attention.

The zippo point of display was placed on the counter of a sweet shop which is clearly visible whilst paying for a item you went in the shop for. The point of sale rotates which causes the consumer to stand there whilst looking at all the different choices of lighters. This becomes a negative aspect though because the customer has to spent time looking through all the lighters waiting for it to rotate until they find one they like. The point of sale has lighting on it which catches the potential customers’ eye whilst at the counter, attracting them to look at the wide range of lighters. The choice of too many lighters could cause the potential customer to walk away due to the amount of time it takes to look through all of the different lighters. The branding at the top of the case is well known so when the customer sees the brand they automatically know what the company are selling.

This point of display is large size so it automatically catches the customers’ attention whilst walking around the store. Placing it alone with not much surrounding it this makes the point of sale stand out a lot more and draws the customer over. The point of sale allows the user to interact and pick up the product but doesn’t allow the user to test it. The colours used by the point of sale are the same as the product which represents the famous Pritt stick brand. The same colour and product shape have been in use since first manufacture and most schools and offices use this product. This means that many customers will know what the point of sale contains without seeing the product.

The Health Lottery point of sale was situated at the bottom of the escalator in WHSmith. This position ensures the potential customers have to walk past the point of sale to go upstairs. The point of sale has a small shelf on it which allows the customer to interact with the point of sale whilst writing out the lottery ticket. This then keeps the customer at the point of sale for a longer time. The point of sale contains some important information on the rules of the game, which can easily be read while writing out a ticket. The branding at the top of the point of sale clearly tells the customer what the point of sale contains before the potential customer walks over towards the product.

The point of sale was based direcctly infront of the customer as they walk into the shop which is eye catching so the customer can clearly see the product. The lack of branding may cause the customerto walk away as most people buy products due to their famous brand. The customer is able to interact with the product and test it so that they can try it before they buy it. The customer has a huge range of choices, which may cause them to lose interest as they don’t want to spend a long time looking at each product and testing each one individually. The point of sale doesn’t contain a range of colours which isn’t visually pleasing and may cause him or her to walk away to another point of sale, which seems more appealing.

The point of sale was situated in the middle of the shop floor. By placing it there the potential customer has to walk directly past the point of sale which catches the customers’ eye and causes them to walk closer to see the product on display. The point of sale allows the customer to interact with the product but doesn’t allow the customer to test the product to see what it contains. The point of sale clearly displays the products’ brand so the customer can assess whether it is a product they require or not. The point of sale only contains one product so the potential customer doesn’t have a large choice of products to choose from, distracting them from the main product displayed. The point of sale doesn’t contain much information on the product which may cause the customer to walk away as the stand isn’t encouraging about buying the product. The point of sale consists of two colours which is simple and effective and doesn’t cause negative visual noise, so the customer will be kept at the point of sale.

The point of sale display was based at the bottom of the stairs in WHSmith. This means that many customers have to walk past the point of sale. The lack of colours may cause the potential customer to not notice it or to ignore it and look at another product on display. The point of sale allows the customer to interact with the product and lets them study the product to decide if they want to buy it or not. The point of sale doesn’t give the potential customer much information on the product, so the customer has to interact with the product and find this information out on their own.

The point of sale was based in the 3 stores’ window. This product then catches the customers’ eye whilst walking past the shop, making them curious to know what the new product on display is. There is limited information on display which doesn’t educate the customer about the product. The customer may have to wait for a staff member to come and tell them some information on the new product. There is little available interaction with the new product as it is behind a glass case . By giving the user some interaction with the product they will then be able to decide whether they want to buy the product or not. Giving the user no interaction could cause the user to walk away as they won’t know how good the product is, to assess if they want to buy it.

This point of sale was situated in the doorway of the shop. The point of sale is of a large size so that the customer is likely to see the point of sale. The information on the front of the point of sale catches the potential customers’ attention and draws them in to see what the product is. On top of the point of sale is the product which the customer can interact with and test to see if they would like to purchase the product. The point of sale doesn’t contain a range of colours meaning that the customer may not get attracted to the product. The point of sale doesn’t contain any branding so the customer doesn’t know if the product is of a high standard.

The point of sale was situated directly infront of the entry doors to the shop, meaning the customer will automatically see the point of sale. Once the customers’ attention has been caught by the point of sale they can walk over to the point of sale to see the product. The point of sale is of a good size so that the customer is likely to see it and not be distracted with the other products on sale. The point of sale has clear branding at the top which instantly tells the customer what the product on display is before they get close enough to see the actual product. The point of sale contains a large amount of visual noise which may cause the potential customer to walk away to another point of sale. The point of sale allows the customer to interact with the product so they can test it before they decide to buy it.

The point of sale was situated directly behind the doors of the Apple shop. By placing the point of sale here the potential customer automatically sees the point of sale as they enter the shop. The point of sale allows the customer to directly interact with the product which keeps the customer at the point of sale for a longer time. The point of sale clearly displays important information on the product which the customer wants to know. The customer can then fully understand the product and decide if they want to buy one or not. The point of sale is of a reasonable size which can be clearly seen, so the customers’ attention is caught by the product.

The point of sale was situated at the top of the stairs in WHSmith. This position encourages the potential customer has to walk directly past the point of sale so the customer can’t miss the products on display. The point of sale allows interaction with the product which helps the customer as they can test the product before they decide to buy it. The product has clear branding above the point of sale, this informs the customer on what the product actually is before they get to visually see the product. The point of sale contains limited information on the product which may prevent the potential customer from buying the product as they don’t know enough about it. The point of sale is of a reasonable size so that it can clearly be seen. The point of sale contains two contrasting colours which is a good compliment to the simplicity of the product.

Point of sale research

Old spice use a NFL player to present the product as a manly item, to be used only by real men.The audience of the product is likely to be men who are not as manly and muscly, showing that he isn't presented as a real man but he can smell like one. The advert suggests that the consumer could attract women like the NFL player can or could be aimed towards women saying the man their man could smell like him. I believe that the target age range is between 25-35. The smell of old spice is so strong it can be used as a substance to cover up the smell of bodily odour after you may have been to the gym, until you get home to have a shower.

I believe that L'Oreal men expert is targeted at elder men who wish they can look more youthful than they do now. The advert shows an elderly man who in one picture isn't wearing any ‘vita lift’ whilst the next picture shows what he looks like whilst wearing the vita lift product. This then draws in other middle aged men who want the same effect that is achieved in the advert. I believe this product is targeted at men between 35 and 45.

I believe that fish is targeted at males and females between 20-28 who enjoy wild and exotic haircuts. The hair styles shown in the pictures suggest that it is a hair style shop which wouldn’t attract middle aged people and above. Fish is a well known barbers which has been open since 1987 and charges a large amount of money for its high end quality cuts. The company’s branding is clearly labelled on all of their products.

Lynx is targeted at the younger generation: from teenagers to people in their early 20s who wish to stop premature perspiration. They show a male in the advert who has sweat patches whilst showing a 12h lynx deodorant can next to him stating that there is a solution. The top advert is stating that the lynx effect will cause females to be attracted to you. I believe that lynx isn't produced as a deodorant that is meant to last 12 hours, but is focused on the smells it includes and the effect it will have on women as shown in the advert.

I believe that Hackett is targeted at men who are slightly upper class and like to be seen as a formal smart character. Hackett is targeted at men who wish to look traditional, and is seen as a patriotic company in the adverts of the man holding a British flag. I believe the age range for Hackett is 20-30 years old as it is for the younger generation who have just started a career in a high end business and need to create a good impression with their bosses. Hackett's brands are not too expensive but are still to be used by someone who is wealthier than the average person.

Mr. Natty is a very old traditional men's barbers as seen by the old barber chairs and advertisement. It is targeted at the older and more traditional style man.Mr. Natty`s products are designed for men with beards or moustaches. This is a niche market as beards are unfashionable now. Mr Nattys is therefore the perfect place for them. I believe Mr. Natty is targeted at men who are between 30-40 who take pride in the way their beard or moustache looks.

L'Oreal men expert is targeted at the elder formal man who is between 35-45 and self conscious about their character and wish they can portray themselves as a formal, smart man. The main sale point is that you can look good regardless of age if you buy this product. Once the man has seen how the younger new generation are appearing with their new style and good smart education he realises that he may now be seen as the outsider and has to compete with them. It is all about how the man portrays himself to other people, and realising that with age more is needed to enhance a youthful appearance. This product offers a solution to men in this situation.L'Oreal men expert is a average price product which can be purchased by any man. It isn't seen as a item which should only be used by the upper-class male. The men who advertise the product are well known famous actors who had also the same problem when they acquired their first wrinkle or two, which most men can relate to.By seeing the results in the advertisement and seeing that this famous actor uses the product, then it seems like a more appealing product and draws in the buyer to purchase the same or similar product. L'Oreal men expert vita lift is a product which cost around about £8.99 which isn’t too expensive considering its claims are very beneficial to ageing men.

Links FxLogical •Stands out and advertises the brand, so the customer clearly knows what the product is.•Ergonomic considerations in the design. This feature will cause more people to use the product if it is simple and easy to use. •Reflects the brand. People prefer to buy branded products due to their reputation meaning that clear branding is essential.•Draws customers in with bright colours, size, video, bright light. This helps to attract the customers attention and makes the product stand out from the rest in the shop.•The product should be of a visible height and size. Otherwise the customer may walk past the point of sale and look at the next point of sale•Use of testers (interaction) such as aftershave on display to spray or you can actually play with the device.•The device should be user friendly. And shouldn’t be too complicated so any person walking past the point of sale could interact with it.•USP (unique selling point)•Position in relation to footfall (position to person)

Illogical•Too much text/information will cause the potential customer to walk away to another product as they don’t want to stand there reading pages of information.•Not enough information will cause the potential customer to walk away because they won’t know what they are looking at or what the device may be for.•No branding – branding identity, people prefer to buy branded products due to their reputation. By clearly branding the product it may draw the customer over if they see the branding from a distance.•Too many bright colours (visual noise)•Too interactive without any thought of purchase (ipad in apple store) this will cause the customer to use the product without any consideration of buying it.•Removing product from point of sale, the point of sale is supposed to attract the customer not let them pick up the product and walk away , meaning the next customer who is attracted to the product won’t have anything to interact with.•Too many options available (too many products to pick from will cause the customer to walk away as they don’t want to spend a long time looking at every product on display.)•Below eye level (not visible) won’t get any attention as it won’t be eye catching.•The product should be made sustainable•The product shouldn’t be too dull or small which may cause the customer to ignore the point of sale and walk on towards another product on display.

Need•The product should be clearly displayed and allowsthe customer to have some interaction so that the customer remains at the point of sale.•The product must attract the customers’ attention.•The product must clearly display the branding•The product should hold the potential customers’ attention so he will have more time to consider buying the product.•The product should clearly display important information so that the viewer knows about the product.•Gives the customers ability to access and purchase the product so they don’t have to go and get a shop assistant to open up another cabinet to get the product.•The ergonomics, safety and theft should be considered

Keep•Some interaction so that the user doesn’t get bored, this then keeps the buyer at the point of sale.•Boldness and some bright colours so the customers attention’ is captured.•The point of sale should be within the person’s eye level to help promote the product and draw attention.•The branding of the product as most people buy products due to their popular brand so if a customer sees a new product next to a brand they know they will be likely to be drawn over.•The use of testers on products such as aftershave so the potential customer knows what they may decide to buy.•The product should be well branded so that potential customer will know what he or she is likely to be looking at.•The use of ergonimic features so that the devicce is user friendly.

Scrap•Too much interaction on display will cause the customer to use the item as a object instead of using it to see how good the product really is.•Too much information as the customer doesn’t want to be standing there reading information that may not be totally relevant to what they want to know.•Too many point of sales next to each other will give the potential customer too much of a choice which will cause him or her to walk away.•If there is too much visual noise the customers will be drawn away by the product and go to another point of sale display.•The product shouldn’t be tooo small otherwise potential customers won’t see the point of sale. It needs to be aligned with peoples’ eye levels.

X-factor• The product could be situated in the middle of a mini Eiffel tower which has a light shining up from

underneath, this will attract the attention of the customer when they see the product with a beam of light on it.

• The product will be testable for the public so they can try it out before they buy it.• The Eiffel tower could be painted in the L'Oreal colours so customers will know the brand before they

see the product.• The point of sale could be situated behind a screen showing a video of the product being used by a

famous actor, this will then attract the customer over once they see a famous person on the screen using the product.

• Limited information that is important will be situated next to the point of sale, information such as prices and where else you can buy the product from.

Form vs. Function•The form of the product needs to clearly look like it is a product from the company so the viewer knows the brand.•The product must do what it is intended to do so its function is working as it should.•The product should clearly show what its purpose is.•The product’s function should allow the customer to test the product.•I will use materials for the point of display that make the product look expensive and a product of a high standard. •Giving the product a new design will make the product seem younger and draw in a new age range of customers.

Design situationL’Oreal men expert is targeted at middle aged men who already have the problem of beginning to look old. The product is targeted at men once they have the problems not whilst getting the problems. If the point of sale was targeted at men who are slightly younger then the effects of getting old would occur at a later date. If the male was to moisturise at a younger age his skin would look better when he is middle aged than someone who is the same age and hasn’t moisturised.

Design briefI will make a new point of sale for L’Oreal men expert which holds the product. The point of sale will be directed at a slightly larger age range so that the effects of getting old will occur at a later date. Instead of the product being targeted at men between 35 and 45 the product will be targeted at men between 30-45. The customer will be able to interact with the product being held in the point of sale, so the customer can try it before they buy it and see the results for themself. Advertisement will be used to show younger men using the products and the effects it has once they get older.

Task analysis

Size•Small•Medium•Large

Materials•Ferrous metals•Non ferrous metals•Alloys•Polymers (thermo and thermoset)•Elastomers

Target audience•Age•Gender•Style•Purpose and purchase

Safety•Sharp edges•Small parts•Tripping hazards•Breathing problems (aerosols)•Electrical wires•Durable and hard

Aesthetics•Colours•Shapes•Standing out in the environment•SimplisticVisibility•Position in the shop •Eye level•Ergonomics•Product display

•Standing out in the environment•Visual noise•Size and shape

Future•Modern•Recyclability•Materials•New target audience

Past•Company’s style•Changes in the product•Different target audience•Materials•Style of the company

Enviroment•Inside •Outside•Shopping centre

Functions•Interaction•Fulfills the purpose•Displays the product clearly

Ergonomics•Allows customer to easily view •Fit for customers build•Customer’s size taken into consideration of design

Social media•Facebook•Youtube•Twitter•QR codes•Advertisement

Cost•Low •Average•High

Sustainability•Recyclable•Recyclable materials•Environmentally friendly•Long lasting

Position•Relation to foot fall•Entrance on store•Shop window•On the counter•Bottom of the escalator

Purpose• Selling their product• Attract more customers• Promote their company

Research PlanQuestionnaireTo obtain my research I am going to create a questionnaire which will ask people what attracts them to a product in a shop. I will speak to people who are between 35-45 which fall into L’Oreal men experts target audience. I will conduct my research in a shop such as Boots, which sells similar products. Once I have obtained my data I will then put it into a table so that it is easier to view. The information I will get is what works well and what doesn’t on a point of sale.

Person and product interactionTo complete my research I will do a 10 minute observation on each customer and see how they use and interact with the product. This will tell me how people interact with the point of sales and the products. I will then ask the customer what they liked and didn’t like about the product to understand how the product could be made more easy to access and use. I will conduct this piece of research in a shop such as Debenhams which allows the customer to interact and has many point of sales.

Environment snapshotTo complete this piece of research I am going to look at other point of sale displays in shops and understand how this impacts on the products display and visibilty, where the point of sale is best positioned, what other products are around it, the colour schemes, the size of the point of sale, the walkways around it and the point of sales footfall. Once I have obtained this data I will understand what helps a point of sale stand out in a shop. I will conduct this piece of research in a shop such as Debenhams which contains many point of sale displays.

First hand Existing design analysisTo complete this piece of research I will go to a shop such as Allders which holds many point of sale units. I will then look at all of the point of sale units and compare what the: Aesthetics, cost, target audience, environment, size, safety, function and materials are like to give me some information on what works well on a point of sale. Beforehand I will have to create a table to store all of the information in so that I can then fully understand what works well when making a point of sale, to attract customers.

Competitive productsTo complete this piece of research I will collect pictures of other products which are aimed towards the same function as L'Oreal men expert. I will then place these images into a chart comparing price to popularity. From this I will clearly be able to see how popular certain products are and if the price of the product depends on the popularity. This will help me to understand where L'Oreal men expert sits within the market of price and popularity compared to other brands.

Customer profilingI will complete this piece of research by analysing the target audience and understanding what people in different age ranges seem to be attracted to, and catches their eye whilst walking down the road. By finding out what people in the age range of 35-45 I will then be able to apply this information to my point of sale meaning that more customers will be drawn in and attracted to the point of sale, meaning more people will be testing the product. I will ask people in the age range of 35-45 what catches their eye in a point of sale so I can then apply this to my design. I will conduct this piece of research in debenhams which contains many other point of sale displays.

MoodboardI will complete the moodboard by collecting a set of pictures of products, styles and designs which are liked by men in the age range of 35-45, and linked towards items which are linked to L'Oreal men expert. From this I am hoping to learn what men like and then see if I can apply any of this information to my point of sale display unit. I will learn what men are inspired by and what attracts them, and how I can link my point of sale directly to L'Oreal.

Brand ProfilingI will obtain this information by creating a chart comparing popularity and price of different brands selling men's grooming products. I can then clearly understand where my brand is situated compared to other brands referring to its popularity and price. This will help me understand what materials I need to use for the product to be within the same range.

Initial specification

AestheticsMy point of sale could contain the brand colours so that the customer can directly relate to the brand once they see the point of sale. The point of sale could use simple shapes so that it is clear and appealing. If a wide range of shapes are used the product will not stand out as much. The point of sale could contain the logo of the brand so the customer automatically can tell what company is selling the product. The point of sale should contain relevant information to the product so that the customer knows the information that they need. The point of sale could use a traditional style so that it is linked towards L'Oreal men expert.

CostMy point of sale cost to place in a shop will be minimal as its size would be small (i.e. small amount of floor space).The product will be assembled before it is dispatched meaning that transport will be of a greater cost due to protection of the point of sale and space in a vehicle to transport the point of sale. The point of sale will be quite expensive to make meaning that it is of a better quality and made of better materials, but there will be a lower quantity made. The marketing cost will be quite high as the customers need to be informed about the product on display.

CustomerThe point of sale needs to be linked to the target audience so the product is clearly linked to the customers. The point of sale needs to be situated in a shop which sells the company's brand and sells products from other brands which are similar. This way the customer will know which shops to go into and then see this new point of sale, displaying a product which they need. The point of sale could be situated in a similar position to other products in store so that the customer will see the new point of sale whilst looking at products which are similar. The point of sale needs to take into consideration the ergonomics of the customer so that it is a suitable size and the customer doesn’t have to stretch to reach the product or bend down really low to pick it up, it needs to be at a suitable level.

EnvironmentThe point of sale needs to be situated inside the shop as it will be displaying the product which allows customers to test it, if it was situated outside then there is potential risk of the point of sale being damaged. The point of sale needs to be situated in a clear position in the shop so the customer will see the point of sale. The point of sale needs to be situated with other products which do a similar role as the customer will go to that section of the shop and then see the new point of sale. The point of sale should be made of materials which are biodegradable and come from a recyclable/renewable resource.

SizeThe anthropometrics of the point of sale need to be of a size in relation to humans so that they will clearly see the point of sale. The ergonomics of the point of sale needs to be of a size so that the customer can easily pick up the product from within the point of sale. The product will be of a reasonable size so that the cost of manufacture isn't too large. The point of sale also shouldn’t be too big as it would be less stable which could be a danger hazard. The point of sale shouldn’t be too large compared to the size of the product as the relation will make the design look odd and won’t suit.

SafetyThe point of sale should be kept out of reach of children as they could knock over the point of sale and get injured. The point of sale shouldn’t have any sharp edges as a customer may walk into it by accident and get seriously injured. The point of sale shouldn’t have any small parts as this could be a choking hazard to the customer. The product within the point of sale should be kept safe so that it can’t be stolen or tempered with which may cause an injury. The person assembling the product should understand the risks before assembling the product if it has to be self assembled as this will reduce the risk of any injuries.

FunctionThe point of sale should clearly be linked towards the brand or display the brand so that the customer knows the products brand and doesn’t have to search through information. The customer should be able to test the product so that they can fully understand the product before buying it and not knowing if they really like it. The point of sale should allow easy access to the product as the customer wants to quickly try the product, then decide if they want to buy it. The customer doesn’t want to spend a long time at the point of sale.

MaterialsThe materials used shouldn’t be too heavy as this may cause a danger and means transport will be a lot harder. Using wood to make the point of sale will means that the wood can be obtained easily and come from a renewable resource. Using plastics to make the point of sale will harm the environment as they come from crude oil which is a non renewable resource.

Mood-board

From this mood-board I have created I can understand exactly the age range of men that L'Oreal men expert is targeted at, and then aim my point of sale towards this category of men. I can also clearly see what colours are used by L'Oreal men expert and then try to apply some of these colours to my point of sale. This will then clearly link my point of sale to the brand so that the customer knows what brand the point of sale is advertising. I can clearly understand that L'Oreal men expert is targeted at men in the age range of 35-45. From this mood board I understand that L'Oreal men expert uses black, white and orange to advertise their brand.

Customer profiling

L’Oreal men expert is one of the most world renowned beauty and hair care powerhouses and has 23 well established brands to its name, which currently appear in 130 countries worldwide.In march 2005 L'Oreal Paris created its first brand of men's products which was the first step worldwide as there was a small market for men's products.

L'Oreal men expert is targeted at men in the age range of 35-45 who are still trying to look that little bit younger. Most of the men that buy the products from L'Oreal men expert are men who, are trying to look at the best of their game. When the man sees new young men at his work he has to show everyone that no matter how old he is, he can still look as good as the new young man and does a better job.

L'Oreal men expert uses famous actors who are within the age range of 35-45 which is the target audience for the L'Oreal men expert products.By using famous actors within the same age range as the potential customer, they will then see that the product is targeted at them directly. By seeing a famous actor use these products and seeing the results the customer then believes that the product must be legit and of a high standard, for a well known actor to use it.

L'Oreal men expert is target at men who are now starting to look old, and already have one or to clearly visible wrinkles now. The potential customer will now be applying items such as vita lift once the problem has occurred. The potential customer doesn’t have a choice and has to use a cover up, when if he used the product earlier before he is in the target age range the problem wouldn’t have occurred till a later date.

From this information I have understood that I need to aim my point of sale towards a slightly lower age range than 35-45 as this means that men will start to use the L'Oreal men expert product, once they have already obtained their problem. If they use the product from the younger age they will then put off the effects of looking old. If the point of sale is targeted at a lower age range it will also mean that the number of potential customers will be a lot larger.

Competitive products

High price

Low price

High popularity

Low popularity

From this research I can clearly see where L'Oreal men expert products is situated, in relation to other male grooming products. This then shows me that I need to look at products such as Burberry and see how there point of sales attract customers to increase their popularity, and take into consideration some materials they use that work well. I can look at a product such as Gillette which has high popularity and then use this information to try and make my point of sale more appealing. I can look at a product such as “moose” which isn't as popular as Burberry or as expensive and then take into consideration where their point of sale is situated, and what colours are used so that I can then compare the results and see what works well, and what doesn’t work as well on a point of sale.

Questionnaire

1. When you see a point of sale in a shop, what on the point of sale draws you in to look at the product for sale?

Size Brand link Colours

2. How much interaction do you think you should be able to have with the product on sale?

MediumSmall Large

3. Which materials do you think work best on a point of sale?

Wood Metal Plastic

4. Where in the shop is the point of sale best situated to attract customers?

OutsideIn a aisle with similar products

Standing out alone in the shop floor

5. Which function do you think works best on a point of sale?

Lighting Interaction Video advertisement

Size Brand Link Colours

9 18 3

Small Medium Large

2 7 21

Wood Metal Plastic

7 5 18

Outside In a aisle with similar products

Standing out alone in the shop floor

4 14 12

Lighting Interaction Video advertisement

12 12 6

Size Brand Colours

Small Medium Large

Wood Metal Plastic

Outside In a aisle with similar products Standing out alone in the shop floor

Lighting

Interaction

Video advertisement

From my questionaire I can understand that when a customer sees a point of sale they are drawn in by the brand of the product over the size and colours. I have found out that too much visual noise causes less attraction, and the customer to walk away from the point of sale. The branding of the product seems to be most important as people buy products due to their brand and popularity, the more popular brands get the most attraction as they are seen as better and upper class products. A brand such as Boss will get more attraction than a brand such as superdry as it is seen as a high upper class mens product, and men wish to be seen wearing these higher end products.

From this questionnaire I have understood that customers are most attracted to point of sale units of a large sale, this is because they are clearly visible and can easily catch the customers’ eye which then draws them over to look at the product on display within the point of sale. A larger point of sale display unit allows the point of sale display to hold a wider range of products meaning that the customer has a wider choice of products or the same products but different sizes. A larger point of sale display means that the product can be easily accessible by the potential customer allowing them to interact with the product within the point of sale. Easier accessibility means that the customer will stay at the product for longer because if the product is awkward or tricky to get out and test the potential customer will walk away as they don’t want to spend a large amount of time there.

From my research I have understood that plastic is the most popular material to use for a point of sale display unit as it is, lightweight and easy to assemble if needed. It is also a relatively cheap material to use in comparison to Wood and Metal. Plastic is a lightweight material meaning that it is easier to transport than wood or metal and this means that the cost is lowered. A plastic point of sale can make the products look more appealing because the plastic can come in a range of colours, this means that the point of sale display unit can come in colours linking towards the brand, this direct link can mean that the customer could automatically know which brand the product is without seeing any other information.

From this question I have understood that a point of sale display unit works best in a aisle with other similar products. This is because the potential customer who wishes to buy a men's grooming product from a shop such as Debenhams will walk to this aisle when they enter the shop. Once in the aisle the point of sale containing to the new product on display will be clearly visible and attract the customer, the customer then walks over to the point of sale and interacts with the product.

This piece of research I have acquired shows the lighting and interaction were both very popular items to have on a point of sale to attract customers. The use of lighting on the point of sale display unit attracts customers towards the point of sale by catching the customers eye. The use of interaction with the point of sale allows the customer to try the product before they buy it and fully understand it. Interaction with the product keeps the customer at the point of sale for a longer time meaning that the customer is more likely to buy the product. From this research I have understood that lighting and interaction are important features on a point of sale. I will strongly consider placing both of these features on my point of sale.

Questionnaire

Environment snapshot

This point of sale display was situated in the aisle with other men’s grooming products, by placing it in this position the potential customer will walk directly down the aisle containing other men’s grooming products. The point of sale will then automatically catch the customers’ eye. At the top of the point of sale is the company’s brand which is bold and clearly visible, it also contains the brands colours, and people are likely to know the brand once they see the black and white colours. The point of sale is of a large size so that it is clearly visible by the potential customer. The point of sale contains lighting on the products which catches the customers eye and makes the product stand out more compared to the point of sale next to the Boss one which doesn’t contain lighting. By making the product stand out the customer then decides to go over to the product and interact with it. The Boss point of sale is surrounded by other point of sale units which are the same size and contain many products, this means that the customer has a large choice of products to decide from which could cause the potential customer to walk away; as the choice will be too large and take too long to test and interact with every product.

The point of sale display for superdry grooming products is of a medium size but is positioned at the end of an aisle selling other mens grooming products. This means that the customer is likely to walk past the point of sale display and then see the products. The products on display are clearly visible and are easily accessible, this means that the potential customer can easily interact with the product and try it before they decide to buy it. The products clearly display the brand but the point of sale display doesn’t, which means that the customer has to be close to the point of sale to see the branding of the product. The point of sale isn’t surrounded by any lights shining on it to make it seem more appealing, this may mean that the customer is forced away from the point of sale and drawn into another one. The superdry point of sale is surrounded by other points of sale units which are of a similar size meaning that it doesn’t look out of proportion to its enviroment, but by making it this size it is less eye catching and doesn’t seem as appealing or of a high price popular brand. The brands of a larger size seem to be more appealing and are advertising products of a higher price.

From my enviroment snap shot I have understood that the point of sale display unit best works in an enviroment that is situated with other products of a similar function, such as mens grooming products. From this I have understood that lighting works well on the point of sale unit as it makes the product stand out more and becomes more appealing to the public. From this information I can understand that the point of sale is more appealing using only the brands colours and not creating too much visual noise as this is less attractive towards the point of sale. From this point of sale I have decided to place my point of sale within an aisle clearly standing out so that the potential customer can visually see the point of sale and the product on display when walking down the aisle with similar products.

Person and product interaction

From watching this point of sale for 10 minutes I found out that it is a very popular brand and was visited by over 10 people in this short time. This is due to the very large age range of 16 upwards, meaning that there is a large population of people who can use it. The point of sale unit has small tables which allows the customer to stand at the point of sale and interact with it whilst writing out their lottery ticket, trying to win a fortune. The customer is able to interact with the point of sale easily as it contains ergonomic features such as the small lightweight pens to write out the lottery ticket on the small table.

Watching this point of sale for ten minutes I found out that this point of sale didn’t get much attention as no customers visited or interacted with the product. I believe that this is because the point of sale unit was of a small size meaning that it is hard to clearly see. The point of sale was situated on its own in a aisle without other similar products, meaning the customer is unlikely to find the point of sale when looking for a men's grooming product. The point of sale display unit used only two different colours with most of it being white meaning that the point of sale display unit wasn’t very eye catching or appealing.

From watching this point of sale display unit for 10 minutes I found out that 3 people visited this display unit. I believe that this is because the product is clearly visible and allows the customer to interact with the product so they can try it before they buy it. The point of sale was situated in the doorway of the shop meaning that it catches the customer’s eye as they are walking past. I believe that the attraction was also caused because the large colourful advertisement information on the front of the point of sale unit. The caption on the front of the point of sale ‘this seasons must have’ catches the customer’s eye and draws them in, causing them to then interact with the product.

High price

Brand profiling

From creating this table I can clearly understand where the brand L'Oreal men expert is situated, in relation to other men's grooming brands. This shows me that I need to look at a product such as Gillette and compare how they advertise there brand compared to L'Oreal men expert. From this I can understand how I can improve my point of sale to create a larger target audience. I can then compare this top a brand such as moose which is low popularity, by comparing these two brands to L'Oreal men expert I can then understand what works well on a point of sale.

First hand existing design analysisAesthetics: The point of sale consists of two colours, black and white. This makes the point of sale look professional and of a high modern quality. The point of sale consists of linear shapes making it look more appealing which also makes it seem of a higher quality.Cost: The point of sale seems to be made out of acrylic and glass, these materials are good to use as they give the point of sale an interesting aesthetic and make it seem more appealing and modern. The use of acrylic is widely available and comes in a range of colours, meaning that a large process isn't needed to change the colours, and keeps the cost down.Customer: I believe that the age range of this point of sale is targeted at men in the age range of 20-30, this is due to the ages of males used to help advertise the brand. The men wearing this product would be men who are trying to look better and this presents them as a smart, well presented young man.Environment: This point of sale was situated in a aisle with other point of sale units that were clearly visible, the potential customer then walks down this aisle and is presented with many different point of sales all selling a similar product, such as men's grooming products.Safety: The point of sale is relatively safe as it doesn’t contain any sharp edges and isn't made out of any materials that could cause a lot

of damage. The point of sale has a large base meaning that is unlikely to fall over making it safer. Size: The point of sale display unit is of a large size meaning that it is clearly visible and eye catching, this then increases the chance of a customer buying the product if the point of sale catches their attention.Function: The function of the point of sale is to display the new product and try to attract the customers attention, so that they buy the product. The point of sale is also there to try and increase the range of potential customers by attracting as many customers as it can. The customer is able to interact with the point of sale so they can test it before they buy it.Materials: The point of sale uses glass and acrylic which are both generally low cost materials compared to items such as wood and metal. Acrylic and glass are both lightweight materials meaning that they can be transported easily.

Aesthetics: The point of sale display unit consists of linear shapes making the point of sale display unit look sleek and modern. The use of the colour black giving off the shiny glow also makes the point of sale look modern, this helps to make it more appealing and eye catching to the customer.Cost: The cost of the point of sale looks relatively low due to the materials being readily available, the material is also lightweight and easy to construct meaning that the cost is kept low.Customer: The customer is within the age range of 15-25 who are relatively young and just following the fashion of everyone else, the brand isn't a well known brand but is just a trend at the moment through teenagers to young adults.Environment: The point of sale was situated at the end of the aisle selling other men's grooming products. By situating the point of sale in this position the customer is then likely to bump into it when walking around the aisle or clearly see it because it is in their pathway meaning they have to manoeuvre out of the way.Safety: The point of sale is relatively safe as it doesn’t contain any materials that can break which could shatter. There is however a tripping hazard as it is at the end of the aisle and if the customer isn't paying attention they could fall. The point of sale contains some sharp edges but isn't made out of a material that could cut you without a

large force.Size: The point of sale is of a medium size meaning that it is not as eye catching as the point of sale above, meaning that it is less likely to sell its products, when compared to a large size.Function: The function of this point of sale is to present the superdry product and provide easy access for the customer to use the product. The point of sale is also there to try and attract more customers to buy the product by catching the customers eye and then drawing them into the point of sale.Materials: The material used in this is a polymer which has been given a gloss finish to improve its look. Polymers are generally lightweight and easy to transport and assemble.

First hand existing design analysisAesthetics: The point of sale uses linear shapes making it look modern and of a high quality. The point of sale uses brown gold and black colours which work well together to catch the customers attention. The colours also link directly towards the branding helping the customer know what the products brand is. Cost: The point of sale is of a low cost as it is mainly manufactured out of a polymer, which is cheap as they are highly available and can come from natural resources (although some come from the cracking of crude oil which is a expensive process and isn’t renewable.)Customer: The customer of this point of sale would be a person in the age range of 20-35. This is because the customer is likely to be a man who is trying to present himself as a upper class character but isn’t actually there yet.Environment: The point of sale was situated away from the other points of sales displaying mens grooming products in a different aisle. It was also situated behind another point of sale meaning that it was hard to see. This then reduces the chance of the customer buying the product as it wasn’t clearly visible or accessible.

Safety: This point of sale was safe as it was out of the way reducing any chance of tripping hazards but contained some glass around the

product. If the point of sale was to fall over then the glass would shatter across the floor causing a danger hazard.Size: The point of sale was of a medium size meaning that if it isn’t situated on its own it would be hard to visually see as other larger point of sales would catch the potential customer’s attention.Function: The function of this point of sale is to present the customer with the new products on display from the brand. It is there to help advertise the brand by putting a large logo behind the product. Materials: The point of sale was made out of a polymer meaning that it can be given different finishes to make the point of sale look more attractive and eye catching. It also contained glass which allows the customer to see through the case to the product.

Aesthetics: The point of sale uses linear shapes consisting mainly of rectangles. The point of sale uses black and white colours which work well to stand out and catch the customers attention, they also link directly towards the brand. Black and white also help to make the design look modern, expnesive and of a high quality.Cost: The cost of the point of sale is high as the point of sale is of a large size meaning that a lot of material is needed. The point of sale also takes up a large amount of floor space which makes the cost a lot higher. The polymer also comes from crude oil which isn’t a renewable resource meaning that the cost is higher as it has to be cracked which is a long process.Customer: The point of sale is targeted at men in the age range of 20-30 who are portrayed as a smart young man who knows what he is doing and is slightly upper class.

Environment: The point of sale was situated in a aisle containing other mens grooming products, by placing it in this environment the customer can clearly visually see the point of sale and is easily able to interact with it.

Safety: This point of sale is safe because it is situated between other point of sales meaning that there is no tripping hazard. The point of

sale also doesn’t have any sharp edges meaning that a person couldn’t get injured from an accidental collision. The point of sale also has a large base minimising the chance of it falling over as it is more stable.Size: The point of sale is of a large size meaning that it is clearly visible and can easily catch the customer’s attention. The point of sale is then also able to advertise a large amount of products.

Function: The function of this point of sale is to advertise the company’s brand and hold the products. It also allows the customer to interact with the products, so they can try it out before they buy it.

Materials: The point of sale was has an acrylic frame which is produced from the cracking of crude oil but then has glass shelves to hold the products. The use of acrylic means that it can come in a wide range of colours and different finishes, needed for different functions.

First hand existing design analysisAesthetics:This point of sale conists of linear shapes which makes the point of sale display unit look modern and expensive. The use of colours clearly link towards the brand and work well together to catch the customer’s attention. The clear branding above the products helps advertisement.Cost: The cost of the point of sale is relatively low as it isn’t of a large size meaning that less materials are needed. Although the plastic used comes from crude oil, which is an expensive process and the crude oil is non-renewable.Customer: This point of sale is targeted at men in the age range of 20-40. This large age range means that the target audience is a lot larger, in comparison this means that more products should be sold.Environment: The point of sale was situated in an aisle with other point of sales of a similar size meaning that it looks good, but wasn’t as eye catching, however it was still clearly visible and allowed the customer to easily interact with the products.

Safety: This point of sale is safe because it is situated between

other point of sales meaning that there is no tripping hazard. The point of sale also doesn’t have any sharp edges meaning that a person couldn’t get injured from a accidental collision. The point of sale also has a large base minimising the chance of it falling over as it is more stable. It is also of a small size meaning that is centre of mass is balanced and small.Size: The point of sale was of a small size but situated with other point of sales selling mens grooming products of a similar size. Function: The function of this point of sale is to hold the products and allow easy access for the customer to interact with the products.

Materials: The point of sale was made out of a polymer meaning that it can be given different finishes to make the point of sale look more attractive and eye catching. It also contained glass makes the point of sale look sleek and of a high standard.

Aesthetics: The point of sale uses linear shapes consisting mainly of rectangles. The point of sale uses black and white colours which work well to stand out and catch the customers attention, they also link directly towards the brand. Black and white also help to make the design look modern, expnesive and of a high quality.Cost: The cost of the point of sale is high as the point of sale is of a large size meaning that a lot of material is needed. The point of sale also takes up a large amount of floor space which makes the cost a lot higher. The polymer comes from crude oil which isn’t a renewable resource meaning that the cost is higher.Customer: The point of sale is targeted at men in the age range of 20-30 who are portrayed as smart young men who knows what they are doing and are slightly upper class. Environment: The point of sale was situated in an aisle containing other mens grooming products, by placing it in this environment the customer can clearly visually see the point of sale and is easily able to interact with it.Safety: This point of sale is safe because it is situated between other point of sales meaning that there is no tripping hazard. The point of sale also doesn’t have any sharp edges meaning that a person couldn’t get injured from a accidental collision. The point of sale also has a large base minimising the chance of it falling over.

Size: The point of sale is of a large size meaning that it is clearly visible and can easily catch the customer’s attention. The point of sale is then also able to advertise a large amount of products.Function: The function of this point of sale is to advertise the company’s brand and hold the products. It also allows the customer to interact with the products, so they can try it out before they buy it.Materials: The point of sale has an acrylic frame which is produce and has glass shelves to hold the products. The use of acrylic means that it can come in a wide range of colours and different finishes, needed for different functions.

First hand existing design analysisAesthetics: The point of sale uses simple shapes which makes the point of sale look neat and modern, from this the point of sale could attract extra attention. As the world is becoming modern the point of sale has used the theme to try and increase the customer attention.Cost: The point of sale is of a low cost as it isn’t made out of a material which costs a lot, also the point of sale is relatively lightweight meaning that cost is kept down during transport.Customer: This point of sale is targeted at men in the age range of 16-25 Environment: This point of sale was situated in the middle of two aisles containing other mens grooming products. The positioning of the point of sale means that everyone can see it even they are not walking down a specific aisle looking for a specific product.Size: The point of sale was of a large size which means that the customer can clearly see the point of sale and the products. This then means that the customer can easily interact with the point

of sale.Safety: This point of sale is safe as it has no sharp edges and is light, it also has a large base which increases the stability. If it was to fall the material used wouldn’t shatter into loads of little pieces. Due to the weight of the point of sale it wouldn’t take a force too great too knock it over, creating a slight hazard.Function: The function of this point of sale is to advertsie the brand and hold the product on display. This point of sale doesn’t allow the customer to interact with the products. They are able to pick up the products but they can’t test them.Materials: The point of sale uses cardboard which is a light and cheap material compared to a material such as wood. This material can easily be painted to change colour and have different finishes applied to it.

Aesthetics: The point of sale consists of four different colours which are well known with Ralph Lauren polo meaning that the branding is clearly advertised, this modern company uses a modern style which could potentially increase customer attention.Cost: The point of sale is of a low cost as it is made out of cardboard and is easy to construct and assemble. This means that a larger profit can then be made, but makes the product look of a lower quality, which means less people may buy it.Customer: This point of sale is targeted at men in the age range of 16-30. It isn’t used by upper class men as it is a relatively cheap product compared to a product such as burberry.Environment: This point of sale was positioned in the middle of two aisles containing other mens grooming products. By placing it in this position the customer can clearly see the point of sale.Size: The point of sale was of a large size which means that the

customer can clearly see the point of sale and the products. This helps the customer by making it easy for the potential customer to pick up the item and look at it.Safety: The point of sale is relatively safe due to the point of sale consisting of no heavy items, and no items which could smash into many sharp little pieces.Function: The function of this point of sale is to advertise the brand and hold the product on display. This point of sale doesn’t allow the customer to interact with the products. They are able to pick up the products but they can’t test them.Materials: The point of sale uses cardboard which is a light and cheap material compared to a material such as wood. This material can easily be painted to change colour and have different finsihes applied to it.

First hand existing design analysisAesthetics: The point of sale consists of two colours, black and white. This makes the point of sale look professional and of a high modern quality. By making the point of sale look of a modern quality could increase customer attraction.Cost: The point of sale is made out of acrylic and glass which gives the point of sale a nice modern design. The use of glass increases the cost of the point of sale production meaning that less profit is going to be made. Customer: I believe that the age range of this point of sale is targeted at men in the age range of 20-30, this is due to the ages of males used to help advertise the brand. The men wearing this product would be men who are trying to look better and this presents them as a smart upper class man.Environment: This point of sale was situated in a aisle with other point of sale units that were clearly visible, the potential customer then walks down this aisle and is presented with many different point of sales all selling a similar product, such as men's grooming products.Safety: The point of sale is relatively safe as it doesn’t contains any sharp edges and isn't made out of any materials that could cause a lot of damage. The point of sale has a large base meaning that is

unlikely to fall over making it safer. The point of sale does contain glass though which would shatter into many little pieces if smashed, creating a slight danger hazard.Size: The point of sale display unit is of a large size meaning that it is clearly visible and eye catching, this then increases the chance of a customer buying the product if the point of sale catches their attention.Function: The function of the point of sale is to display the new product and try to attract the customers attention, so that they buy the product. The point of sale is also there to try and increase the range of potential customers. The customer is able to interact with the point of sale so they can test it before they buy it.Materials: The point of sale uses glass and acrylic which are both generally low cost materials compared to items such as wood and metal. Acrylic and glass are both lightweight materials meaning that they can be transported easily.

Aesthetics: This point of sale consists of linear shapes which makes it look modern and of a high quality. The point of sale also only consists of two colours making the point of sale attractive as there isn’t too much visual noise.Cost: The cost of the point of sale is low as it is made out of cardboard which is lightweight and easy to produce. This point of sale is also taking up floor space within the shop which increases the cost.Customer: This product is targeted at women in the age range of 25-40 and can be used by most women.Environment: This point of sale is situated in the middle of the shop floor which is clearly visible by the potential customer. The products are then easily accessible for the customer , this should then help to sell more products.Safety: The point of sale is quite safe as it is made out of a material which doesn’t shatter, if it was to fall over and is lightweight so if it did fall over no damage would be caused. The point of sale has no

sharp edges which could cut the potential customer.Size: The point of sale is of a large size containing many products which gives the customer a larger choice and keeps the customer at the point of sale for a longer time.Function: The point of sale is there to try and attract customers over to interact with the product and is also there to advertise the brand. The point of sale doesn’t allow the customer to try the fragrance though.Materials: The point of sale uses cardboard which is a light and cheap material compared to a material such as wood. The material can easily allow different finishes to be applied to it.

I had to obtain this picture from the internet as I found it difficult to take ten pictures in Debenhams as they have a company policy not allowing photos to be taken.

First hand existing

design analysis

Questionnaire

Person and

product

interaction

Mood-board

Environment

snapshotCompetitive

products

Brand

profiling

Customer

Profiling

Questionnaire

From the questionnaire I understood that it was a helpful piece of research as I have shown by placing it close to the end of the finish line showing that it is, the

second most important piece of research. From the research I understood that the branding was a important factor to have as I have understood that people buy

items relating to their brand instead of their size and colours. I also found that a large amount of Interaction is useful as it allows the customer to fully experience and

test the product. Plastic was also voted the best material to use on a Point of sale as it minimises hazards and is lightweight and low cost in relation to a material

such as wood. The point of sale is best situated in a aisle with other similar products as then the customer can then clearly visually see the point of sale and doesn’t

have to navigate their way around the shop, looking for the product. Lighting and interaction were both preferred ideas to have on the point of sale as they hold the

customers attention during interaction and catch the customer’s eye as they walk around the shop.

Mood-board

From the mood board I have understood that it is a useful and helpful piece of research, but has only

provided me with some basic background information towards L'Oreal men expert. From this research

In relation to others it wasn’t as helpful so I have placed it as the least helpful bit of research I

obtained. I have understood that L'Oreal men expert is targeted at men in the age range of 35-45

which helps me to target my point of sale at that audience. I was also able to understand the colour

schemes uses by the brand consisting of orange, black and white.

First hand existing design analysis

From the first hand existing design analysis I have understood that this piece of research has been most helpful

when compared to the other seven pieces, as shown by placing it closest to the finish line. I have been able to

look at ten other point of sale display units displaying mens grooming products, from different brands to loreal

men expert. I have been able to look at these point of sales and compare: Aesthetics, cost, customer,

environment, size, safety, function and materials. This then shows me the common link between these point of

sales providing me with information on what works well and what doesn’t on a point of sale display unit.

Person and product interaction

This piece of research helped me quite a lot as I was able to look at a point of sale display unit for ten minutes at a time and then I was able to record how many people

interacted with the point of sale within this time period. This helped as I could then compare the point of sale which had a greater customer attraction to the one that didn’t

and then I can apply this knowledge, to my own point of sale display unit. This could tell me what worked well on the point of sale such as size and easy accessability or the lack

of interaction due to too much visual noise for example.

Environment snapshot

From my environment snapshot I was able to understand why point of sale display units

are situated in the position they are ,what objects are situated around them, and then I

was able to understand if this has an impact on the customer’s attraction. I was able to

take into consideration the position of the point of sale in relation to other products and

the use of lighting which helped catch the customers attention. By placing the point of sale

in an aisle selling other similar products the customer will then clearly see the point of

sale.

Competetive products and brand profiling

These two pieces of research provided me with very similar information so I have given them a equal amount on the scale

of how helpful they were. They both showed me where my brand , loreal men expert was situated between price and

popularity, compared to other products. From this I can then look at the other products and see what they do to make

their product more popular by the target audience. I used a range of mens grooming products so that they are all linked

and presenting the same ideas of products. I could then look at product/brand which was at a lower popularity and then

comparing the products/brands I am able to see what works well to increase the popularity of my brand/product.

Customer profiling

This piece of research has provided me with some information but only limited back ground information

for loreal men expert, such as their target audience. This piece of infomration helps me but is very similar

to the information I had obtained from the moodboard meaning that I didn’t need it,but it did mean that

the moodboard research was correct as both were targeted at men in the age range of 35-45.

Further specification

• My point of sale will contain the brand colours of L'Oreal men expert and this will help advertisement and provide a clear visual understanding of the brand, or contain the brand’s logo.

• My point of sale will contain simple linear and geometric shapes, meaning it will be clearly visible and won’t look too complicated and unappealing to the public.

• My point of sale will be based around a modern look so that the design will look of a higher standard and the product will be presented as a higher quality item.

• My point of sale will be of a medium to large size as this will help bring attraction to the product, by making it stand out.

• My point of sale needs to be relatively safe as if it is placed in stores it shouldn’t cause too much of a hazard to the public or the potential customers.

• My point of sale will be placed in an aisle with other similar products so that the customer will then clearly see the new point of sale, advertising the brand whilst looking for men's grooming products.

• My point of sale will be made out of a polymer as the material is widely available and can come in a range of colours which may help to advertise the product and the brand. This will also make the point of sale safer as it won’t consist of any sharp edges and will not be too heavy which may cause a danger hazard. It will also be made out of wood as this will give the design a different aesthetic look and will also make the point of sale a lot stronger and stable.

• My point of sale will contain some information about the product the point of sale is holding so that the customer can clearly understand what he is looking at or thinking of purchasing.

• The product needs to be easily accessible so that the customer can interact with the product. This will then hold the potential customer at the point of sale for a longer time, increasing the chance of him buying the product.

• My point of sale will also not be too heavy as this will may cause a danger hazard and will create a larger transport cost.

Initial Drawings

Initial Drawings

Concept 1This is one of my final 3 concepts which I am going to develop. I asked 20 people from the public, who I believed would be in L'Oreal men experts target audience. From this over half of the people had voted for concept number one out of the 3, this was mainly due to the aesthetic look. From this my point of sale will be made similar to this but may contain some further changes.

Concept 1

Concept 2

Concept 3

048

12

Concept 2

Concept 3

Development

Material woodFor the baselayer I could use a material such as pine as this gives the design a different aesthetic look and will make it look more natural. Pine is a soft wood and can be easily carved out or cut, the wood can also be easily painted or stained to give the pine a different interesting aesthetic look. The wood is also comparatively cheap and readily available compared to some other woods such as oak.

ManufactureI could ask the school to order in some pine to use for my point of sale, I would then use a pencil and a try square to make the pine so I can accurately cut the wood into the rectangular base shape I require.I would then join the sides of wood together using the finger joint, as this joint if very strong and is very useful whilst making rectangular or square boxes. Each part of the finger joint has to be at 90 degrees and there must be a finger at the top and bottom Finger joint

I would first match up the sides of wood so that I know how deep the finger joint must be and mark this line with a pencil.

I could then draw in the shapes with the pencil and shade in the area for the fingers I am going to cut out.

I would then use a hegnar saw to cut out the finger joints which would be very helpful to cut out the joints towards the centre as you can angle the wood and then begin to cut out the joints.

Construction-AdhesivesPVA glue can be used to increase the strength of the finger joint making it even more secure. The glue would be applied to both pieces of the joint and then then two pieces of wood can be pushed into the finger slots. Any excess PVA glue can then be wiped off the wood with a damp cloth before it has time to dry . The wood can be securely held in place using a clamp to make sure the wood Is joint together and there are no gaps.

I would use a corner clamp to then hold the wood in place with the PVA glue so that the joint in securely held in position and can dry, making the finger joint even stronger.

After asking 20 people from the public which joint they think is best to use I found out that a finger joint is best.From a safety point of view the finger joint is the most popular as this strong joint, can withhold large amounts of force, even though the point of sale wont encounter this much force. This totally reduces any chances of a hazard. From a aesthetic point of view a finger joint is aesthetically pleasing if made to a high standard, from this I will use a finger joint. Even though it will probably not be needed but just in case a large force does come into contact with the point of sale, it will be able to withstand it.

Finger Mitre Dovetail0

5

10

15

Joints

Development

ManufactureI would then use a pillar drill and cut out small circles on each side of the base, on either side of the next level of the point of sale. The circles will have a slightly wider diameter than the sample bottles. The circles will only be about 2cm deep as this will aid the security of the samles on the point of sale, by holding them in position and stopping them from toppling over if they were to take a slight knock

Sample sites in groove.

Material RubberRubber is not only elastic but is also waterproof and a good electrical insulator, it is also quiet resistant to tear. Rubber is also a good material to help objects grip to surfaces and stops sliding, such as rubber soles which are applied to shoes.

ManufactureThe groove will be marked out using a try square and a pencil. I will then use a chisel and a hammer to take away a thin layer so that the next layer can then be securely held in place which will increase the safety of the point of sale.

The rubber applied increases the grip of the shoe making it safer, by applying rubber to the point of sale it will stop it from moving as much during person and product interaction which reduces the hazard of the point of sale toppling over.

ConstructionI will use super glue to attach the rubber feet to the wooden base, I will first wipe both the wood and rubber surface to remove dust and dirt. I would then apply the super glue to the rubber feet and then press firmly in place against the wood and then hold in place until the adhesive dries. Once all four feet have been applied then I will leave the object in a well ventilated area to ensure the adhesive completely dries.

Development Construction The weight of the wood of the second layer should hold the part of the point of sale securely in place but the PVA wood glue will help aid the strength, causing a stronger bond to be created. The wood will need to be wiped first with a damp cloth to remove any dirt or dust and then the glue can be applied. The parts should then be left in a well ventilated area to make sure the PVA glue is completely dry.

ManufactureI could use a band saw to cut the wood into sizes required. I would then use a drill to cut small circles into the end side of the wood. The Dowel is then bought as ready pieces and can then be used to join the two pieces of wood together. Two holes will be drilled on each side to increase the strength of the joint. A Dowel joint is really a butt joint but reinforced with the Dowel, making the joint even stronger.

ConstructionI would then place the dowel into the first piece of wood with some PVA glue in the end to improve the strength of the joint. I would then apply a small piece of glue to the other end of the dowel and slot the other piece of wood onto the dowel, then allowing time for the PVA glue to dry. I would then repeat this with the other sides.

MaterialI could use a material like cardboard to make this box as cardboard is easy to cut and work with and also relatively easy to join pieces together. The cardboard may be a slight issue though as it will have to be relatively thick as a mirror needs to be inserted into the face of the box. The depth of the cardboard isnt going to be thick enough so it would have to be stuck to the face using an adhesive. This will make the component look less appealing and cause less attraction, but if there was a groove cut out like I could do with the pine as I have shown earlier in my development, this would increase the aesthetic look and make the point of sale look more appealing. By comparing the two materials I have now decided to carry on using pine as this will increase stability in the point of sale and also help make the point of sale look more visually appealing.

Construction – cardboardI could use double sided tape to stick together the pieces of cardboard but this then wouldn’t be too useful and the strength would be ok which not much force applied to the box, but once the force is applied the joints would soon become weak and most probably break. As two more layers are going to then be situated on top of this layer this wouldn’t be too reliable and may cause a danger hazard. The mirror also has to be attached which will contribute to the weight.

ManufactureOnce I have a large sheet of cardboard I could then mark out the shapes using a pencil and ruler and then begin to cut them using a scalpel, this will be useful as it would be hard to cut out the shapes using a hand saw as the cardboard would bend and the material would be too big to accurately cut using a hegnar saw. A scalpel would the easiest way to cut out the shapes but will require a lot of skill, as I tried to cut out a small shape when making my model.

MaterialI could use aluminium for the feet of my point of sale to increase the stability of the point of sale, as this will increase the grip between the two surfaces which will reduce any danger hazards or slight risks. Aluminium is a strong and sturdy material but may not provide enough grip as if a large force was applied on the point of sale then it may slide back or topple over.

ManufactureI could order in the acrylic mirror already sized and ready to be joined to the second layer, which would reduce the time required to manufacture this part. If I had to cut the acrylic myself using a tool such as a coping saw this would require some skill, even though it is a small piece which is needed to be cut it will still be needed to be cut accurately so it sits safely in the groove and won’t fall out.

ConstructionTo construct the acrylic mirror to the wooden block I could use a hot glue gun as this works well when attaching acrylic to wood and the glue dries extremely quickly and creates a strong bond between the two. This helps the safety of the point of sale as if the acrylic mirror was to fall then this could cause a hazard, but the strong bond is unlikely to split between the two keeping the potential customers in the store safe.

MaterialFor this part of my point of sale I could use acrylic mirror as this material can be up to half the weight of a normal glass mirror for the same size mirrors. Acrylic mirror is also up to ten times stronger than a normal glass mirror. Acrylic mirror is also shatter resistant which reduces the danger hazard if the point of sale was fall over and smash, as a normal glass mirror would shatter into many small sharp pieces of glass. A glass mirror is a possibility to use but wouldn’t be very practical for this part as wear and tear could occur and a few knocks may occur, this could cause the mirror to shatter.

ManufactureTo construct this groove I could use a wood plane to take a few thin layers of off the wooden block . I could mark out the rectangular shape required by holding the acrylic mirror against the wooden block and drawing the shape around with a pencil. The wooden plain will require some skill and a steady hand so that I don’t carve the rectangle out too long meaning that the mirror will not fit. Before I use this way of manufacture I will practice on another piece of wood to acquire the skill first.

Manufacture The solid aluminium pole can be ordered in which can then be cut down into small cylinders roughly of equal length using a pen to mark the sizes of each cylinder and then the cylinders can be cut using a hack saw. I could then manufacture this part using the metal lathe to make the feet into shape I require as the top part could screw into the base of the point of sale and then the wider base increases the stability.

Metal lathe takes this layer off which will be screwed into the base.

Specification checkMy point of sale will contain the brand colours of L'Oreal men expert and this will help advertisement and provide a clear visual understanding of the brand, or will have to contain the brands logo.

Within the next section of my development I will shows how I can link my point of sale to the brand, by using the same brand colours so the point of sale has a visual link.

My point of sale will contain simple linear and geometric shapes as this will keep the design simple, meaning it will be visible and won’t look too complicated and unappealing to the public.

I have made sure that within the first section of my development that my point of sale consists of simple linear shapes as this doesn’t make the design too complex.

My point of sale will be based around a modern look so that the design will look of a higher standard and the product will be presented as a higher quality item.

Within the first section of my development I have shown that by using wood within the point of sale base gives the design a modern look and also the shape is rectangular giving the point of sale linear simple shapes.

My point of sale will be of a medium to large size as this will help bring attraction to the product, by making it stand out.

Within the next section of my development I will draw diagrams or make prototype models of my point of sale showing the dimensions of my point of sale.

My point of sale needs to be of a relatively highly safe as if it is placed in stores it should cause to much of a hazard to the public or the potential customers.

I have stated this within my first section of development when showing how I could construct and manufacture feet to my point of sale to increase the safety of my point of sale, increasing the stability.

My point of sale will be placed in a aisle with other similar products so that the customer will then clearly see the new point of sale, advertising the brand whilst looking for men's grooming products.

In the next section of my development I will take into consideration the positioning of my point of sale in an aisle and figure out where it will be best positioned to get the most attraction.

My point of sale will be made out of a polymer as the material is widely available and can come in a range of colours which may help to advertise the product and the brand. This will also make the point of sale safer as it wont consist of any sharp edges and will not be too heavy which may cause a danger hazard. It will also be made out of wood as this will give the design a different aesthetic look and will also make the point of sale a lot stronger and stable.

Within the first section of my development I have stated how the bottom layers of my design are made out of wood such as pine for the base. As this material is sturdy and made of good quality. In the next section of my development I will state how I can use acrylic in my design.

My point of sale will be of a medium cost so that it doesn’t cost too much to make, but will be in the modernism style so that it looks more expensive.

Within the next section of my development I will state the cost of my point of sale to make from the materials I will be using and how cost will effect the construction of my parts.

The product needs to be easily accessible so that the customer can interact with the product, this will then hold the potential customer at the point of sale for a longer time, increasing the chance of him buying the product.

In the first section I have stated how the samples of the products are based on the point of sale for stability and how these samples are stable and can easily be picked up and placed back down.

My point of sale will also not be too heavy as this may cause a danger hazard and will create a larger transport cost.

In the first section of my development I stated how my point of sale wouldn’t be made out of solid pine as this would increase the cost and also increase the weight of my point of sale maybe contributing to the danger hazard.

ManufactureTo manufacture the tap I would drill a small hole into the solid aluminium cylinder and then using a tar wrench I could then carve out the groove so that the die can then be screwed into the tap in the bottom of the point of sale base. The size of the hole being drilled by the drill must be the same size as the die made on the metal lathe as the pieces will not fit together if they are not the same size.

ConstructionTo construct the tap to the base of my point of sale I would use a hammer to put the tap inside the base of the point of sale using a pillar drill with a circular drill bit of the same size I would add a small amount of araldite to increase the strength of the bond but none at all would really be needed as the tap would be securely held on its own.

ManufactureTo manufacture the groove out of the die I would use the die stock with the same size as the die to carve out the groove, I will put the piece of aluminium into a clamp stand and place the die stock on top of the die. I will then hold the die stock and twist the die to create the carve. The die can then be easily screwed into the tap creating a strong bond that can only come apart by strong vibrations or being twisted. The amount of interaction the point of sale will obtain will not be enough to cause the die to become loose. If I really needed to I could use Teflon tape which stops the thread from unscrewing once it has been turned into the tape.

Usability ergonomicsThis shows that my point of sale need to be rougly about a foot tall which is just above 30 cm as this point of sale will be placed on a stand in the shop as shown in the diagram. Which will be about 5 foot tall so that when the person looking into the mirror should be about eye level with the design as the average height of men is 5foot 9 inches, so then the mirror will be situated near enough to eye level with the customer when they test the product.

Usability anthropometricsI have shown in my diagram that the tester bottles in the point of sale must not be too deep as this means that the person would have to stretch to reach the testers meaning this could come to a slight inconvenience for the potential customer. As I have shown the point of sale will not be too far back on the shelf meaning that the tester bottles are close to the edge gaining easier access to the samples.

From running a test on the height of most men in the age range of 30-40. I had found that the height average height of most men is 5foot 9inches from this information I can then calculate exactly where the mirror on the point of sale needs to be placed so that the customer can comfortably interact with the point of sale.

5foot 5inches

5foot 9inches

6foot0

1020

MaterialAcrylic is a clear plastic which can come in a range of colours, this can then be used to link clearly to a certain product or a certain brand. I could use the colours orange, yellow and white as this clearly links to L'Oreal men experts branding. It is a very strong plastic and doesn’t shatter if broken, it just snaps into large pieces. This will make the point of sale safer as if it was to break it wouldn’t cause too much of a hazard to the public, and can be easily and quickly cleaned up keeping the area safe.

ManufactureI could use a computer software like techsoft 2D design to create the shapes required to make the base of my point of sale. This will then be sent to the laser cutter where the acrylic can be laser cut into the specific shapes I have requested, with the correct sizes.

Construction-AdhesivesI can use a adhesive such as liquid solvent cement to stick together the pieces of acrylic as when liquid solvent cement has dried it is clear, meaning no visible marks will be present which could ruin the aesthetic look of the point of sale. This is also a very strong adhesive. I would use a thin paint brush to apply the liquid solvent cement to the acrylic joint, joining the two pieces together, as only a little amount is needed due to its incredible strength.

ConstructionTo attach the third layer to the second layer I could drill the two pieces together but this could be a danger hazard as the acrylic could easily crack or break into smaller pieces. This could then not be clearly visible as the crack could be very fine but will then make the stability and safety of the point of sale a lot lower, as at some point the two pieces could come apart or break causing a danger. These two pieces could then be joined together by araldite as this will create a strong bond and can easily applied. Any residue can then be easily wiped away after without any marks or stains being left.

Usability placing of point of saleIt would be best to place the point of sale in an area of the shop which is clearly visible and has some other related products around it, meaning that when a person walks down this aisle they wish to buy a male grooming product but then have a large selection to choose from. This is why the point of sale must be clearly advertised and contain some bright colours mainly the brand colours or the brands logo. It must also be easily accessible so the the customer can pick up the product easily and freely and test it before they buy it so they will be completely satisfied knowing they have bought the exact thing they wanted and are happy with their purchase.

AestheticsOriginally my point of sale consisted of a flat base looking very original and similar to many other point of sale display units. So I decided to add aluminium feet to the base of my design which I will make using the metal lathe. This will make my point of sale slightly more unique and stand out from many other point of sale display unit. This will potentially give my point of sale more attraction and hopefully increase buyers of the product on display. This also will then help contribute to the safety of my point of sale as the point of sale display unit will be more stable.

AestheticsOriginally my point of sale was going to consist of four linear rectangular shapes with an acrylic mirror so that the point of sale is unique compared to many other point of sale display units. By including a mirror within my design, the customer now has direct contact with the point of sale display unit, which allows them to try the product and visualise the effects in the mirror directly in front of them. This means they are attracted to the point of sale for a longer time consequently ending up buying the product. The use of an acrylic mirror is very unique giving the point of sale a different aesthetic hopefully also increasing the attraction to the point of sale display unit.

Perfume

Aftershave Womens grooming

Mens grooming

I ran a test asking the 20 men who are in L'Oreal men experts age range, where they believe the point of sale would best be situated from an aesthetic point of view to attract the customer’s attention. From my information I found that the point of sale would best be situated within other men's grooming products.

AestheticsOriginally my point of sale was going to consist of four layers: the bottom two being pine, and the top two acrylic. After recent stages of my development I came to the decision that my point of sale will still consist of four layers but the top two will now also be made out of pine. As a mixture of pine and acrylic will be less visually appealing and cause less attraction. Although it would be seen as unique, the mixture of materials would not suit the design and purpose of the point of sale.

Asking another 20 people from L'Oreal men experts target audience. I asked where they think, in a men's grooming aisle, the point of sale would be best situated from a safety point of view. My answer was in the aisle with other point of sales as placing the point of sale at the end of the aisle or next to it could cause as a danger hazard from risks of people tripping over it. The point of sale needs to have some space around it though for easy access to the products.

From this I will place the point of sale within the men's grooming aisle to reduce the risk of a danger hazard.

I could have included an acrylic mirror or glass one, but after asking members of the public from an aesthetic point of view there wasn’t much of a difference in opinion. From the safety point of view however, the acrylic mirror has proven to be a better choice, as it wouldn’t shatter into many little pieces if it was to b as the glass would, producing a danger hazard. Glass Acrylic mirror

0

2

4

6

8

10

12

14

16

Near the aisle

At the end of

the aisle

Within the aisle

0

4

8

12

16

Mens grooming

Aftershave Womens grooming

Perfume0

5

10

15

Asking people from the public from a aesthetic point of view I found that using pine on its own would be more aesthetically pleasing than acrylic . Also from a safety point of view pine was given the vote as it is a stronger and much more durable material. From this information I will use pine for my point of sale.

UsabilityThe samples situated within the point of sale shouldn’t be too deep down as this may cause some frustration and effort for the person to try to lift the sample out of the groove, just to try the sample. This may then cause the potential customer to walk away as they believe that even more effort may occur and then walk away. This is why the samples need to be easily accessible for the potential customer. This is why the groove will not be too deep but will still need some depth as this helps increase the safety of the point of sale as the samples are more stable.

MaterialSteel is another material I could use instead of the rubber feet or the aluminium feet which is a more likely choice. Steel is a rather expensive material in comparison to aluminium, and it would be impossible to dinstinguish the difference in how good each one is at increasing the stability. Steel may make the point of sale look more desirable but the steel feet wouldn’t be visible enough to have an increase in customer attraction.

ComponentA component of my design is the wood I am going to use for the four layers, as I will need a large amount of this material. The wood I have chosen to use will be pine as it is a strong wood which is relatively cheap in comparison to a wood such as oak. Pine is also easy to work with and aesthetically pleasing and also has a straight grain. This is a very important piece of my point of sale as it will be used throughout most of my point of sale.

ComponentAnother component would be the feet to increase the stability contributing to the safety of my point of sale. I have the choice of aluminium , steel and rubber. Steel is the least likely choice due to the high cost, although it may look the most visually appealing it will not be seen enough to be worth the additional cost. Rubber is a good material to use as it is a lot cheaper than steel, and it would have little negative visual impact, as only a small amount would be seen. The point of sale is aimed at the modern style and rubber feet wouldn’t contribute to this feature. Aluminium should be used as it wouldn’t contribute too much to the expense of my point of sale, but would contribute to the modern features of the unit. This will require some skill but the end product will look a lot more appealing than rubber feet.

From running a test asking 20 public which material would be best for the feet a large number of people had voted for aluminium as this is a interesting combination between materials and makes the product look of a higher quality.

Aluminium

Rubber0

5

10From a safety point of view on the production of these pieces I had also asked the previous 20 people another question after the view on the aesthetic look of the feet. I asked ‘‘which material do you think works best from a safety point of view ?’’ from this many of the people had voted for rubber as this is easier to produce and it will produce a better grip with the majority of surfaces, reducing the chance of any hazards. The production of aluminium feet is very tricky and requires skilled labour as the metal lathe must be used and the feet must all be identical. An injury can also easily occur when using the metal lathe as loose items of clothing could get caught and pull you into the lathe.

0

5

10

15

From this I will use aluminium for the feet as this aesthetic look could potentially attract more customers to the point of sale and then increase product sales.

pine Acrylic02468

101214

Aesthetic view

Pine Acrylic0

2

4

6

8

10

12

14

16 Safety view

ComponentAnother component of my point of sale will be the sample bottles which will be on display and allowing the customer to interact with the point of sale to try the product, before they decide to buy it. As this is a major feature within my point of sale display unit allowing the customer to try the product on and look in the mirror to see the effects.

UsabilityI have created a video showing how the customer would interact with the samples and how they would benefit from a mirror being placed on the point of sale. This allows the customer to directly and instantly see the effects of the product they have just sampled. From looking at this piece of interaction I have understood that the person may want to look deeper into their skin to try and visually see the effects causing them to get up close to the mirror. This could prove slightly awkward for the customer, so I may have to attach a smaller mirror to the original one in one of the corners which is magnified so that the customer can see the effects of the product they just sampled.

Interaction #1.MOV

Interaction #2.MOV

ComponentAnother component of my design which is a important feature is the acrylic mirror which also contributes to interaction within the point of sale. This allows the customer to directly interact with the point of sale. As L'Oreal men expert is aimed to make your facial features look younger, the aim of the mirror is to then allow the customer to see the effects of the product. This feature should then hold the customer at the point of sale for a longer time, and improving the chance of the customer buying the product.

From asking 20 people in the public, I found that it is a good idea to have a tester bottle on the side of the point of sale. This allows the customer to interact and fully understand the product, from this information I will incorporate this feature in my design.

Tester No tester02468

10121416

Specification checkMy point of sale will contain the brand colours of L'Oreal men expert and this will help advertisement and provide a clear visual understanding of the brand, or will have to contain the brand’s logo.

Within the next section of my development I will shows how I can link my point of sale to the brand, by using the same brand colours or by adding the brand logo to my point of sale.

My point of sale will contain simple linear and geometric shapes as this will keep the design simple, meaning it will be clearly visible and won’t look too complicated and unappealing to the public.

I have made sure that within the first section of my development that my point of sale consists of simple linear shapes as this doesn’t make the design too complicated.

My point of sale will be based around a modern look so that the design will look of a higher standard and the product will be presented as a higher quality item.

Within the first section of my development I have shown that by using wood within the point of sale base gives the design a modern look and also the shape is rectangular giving the point of sale linear simple shapes .

My point of sale will be of a medium to large size as this will help bring attraction to the product, by making it stand out.

In the last section of my development I have shown roughly the height of my point of sale in relation to a human body so that it can clearly be seen how it would look in a store on a shelf when a person is walking past.

My point of sale needs to be relatively safe, as if it is placed in stores it shouldn’t cause too much of a hazard to the public or the potential customers.

I have stated this within my first section of development when showing how I could construct and manufacture feet to my point of sale to increase the safety of my point of sale, increasing the stability.

My point of sale will be placed in an aisle with other similar products so that the customer will then clearly see the new point of sale, advertising the brand whilst looking for men's grooming products.

I have taken into consideration where other point of sales are best situated and shown in my recent stages of development the best places my point of sale could be situated to gain most attraction.

My point of sale will be made out of a polymer as the material is widely available and can come in a range of colours which may help to advertise the product and the brand. This will also make the point of sale safer as it won’t consist of any sharp edges and will not be too heavy which may cause a danger hazard. It will also be made out of wood as this will give the design a different aesthetic look and will also make the point of sale a lot stronger and stable.

Within the first section of my development I have stated how the bottom layers of my design are made out of wood such as pine for the base, as this material is sturdy and made of good quality. In recent development I have shown how acrylic could be used in my point of sale but I found this may be aesthetically unpleasing so I am going to reconsider the use of acrylic in my design and find a new place where it can be situated.

My point of sale will be of a medium cost so that it doesn’t cost too much to make, but will be in the modernism style so that it looks more expensive.

Within the next section of my development I will state the cost of my point of sale to make from the materials I will be using and how cost will affect the construction of my parts.

The product needs to be easily accessible so that the customer can interact with the product, this will then hold the potential customer at the point of sale for a longer time, increasing the chance of him buying the product.

In the first section I have stated how the samples of the products are based on the point of sale for stability and how these samples are stable and can easily b e picked up and placed back down.

My point of sale will also not be too heavy as this may cause a danger hazard and will create a larger transport cost.

In the first section of my development I stated how my point of sale wouldn’t be made out of solid pine as this would increase the cost and also increase the weight of my point of sale maybe contributing to the danger hazard.

ComponentAnother component of my point of sale is the interaction that the person has directly with it. A bar will go across with four pictures of a man who at the start looks really rough and old, and as the person looks across he begins to look younger and a lot more professional . This effect shown to the customer then makes the customer want to try the product and see if the effects work.

ManufactureFor the top two layers of my point of sale which were originally going to be made out of acrylic I have now decided to make them out of pine as this will be more aesthetically pleasing. I could use a dovetail joint to create the two rectangular boxes, but this type of joint is a lot stronger than the finger joint and requires a lot more skill to make. Aesthetically there isn’t too much difference which would alter the attraction to my point of sale. The amount of interaction with these two pieces of my point of sale wouldn’t be great enough to require dove tail joints, so I will use a finger joint in the same way I have stated in my earlier development.

ComponentOn the front of the bottom base of my point of sale display unit will be a rectangular piece of acrylic which has been laser cut with L’Oreal men expert on it. This then allows the customer to directly know what brand is on display without having too much trouble. This also gives the point of sale an interesting and different aesthetic. I also wanted to keep the use of acrylic in my design somewhere as I changed the position of the piece of acrylic earlier in my development. This will be aimed to increase attraction to my point of sale, by catching the customers attention.

ManufactureI will use a software such as techsoft 2D design to create the L’Oreal men expert design out of acrylic, which will then be sent to the laser cutter and the laser cutter will then cut out the shapes I require. By using forms of CAD and CAM it will make my design accurate and a lot neater, as doing this by shape using a saw could prove difficult and wouldn’t be as accurate.

ConstructionTo construct this piece of laser cut acrylic I will use a drill and four small screws to attach the acrylic to the pine. This will securely hold the acrylic in place and also will be less time consuming to construct. Using an adhesive such as araldite will take some time to dry, meaning time will be wasted as I would have to wait for the araldite to dry.

The five pieces of acrylic would slot into grooves and on each one would be a mans face. On the first he looks a lot older and then as it comes to the last one the man would look totally different and years younger to what he did at the start. This gives the effect of time turning backwards making you look as good as you did a few years ago, when you were at the top of your game. The person would then look in the mirror below and see the effects as they try the samples.

The last block would contain a question mark drawing the customer in and causing them to try the product and see the effects it has.

Originally I was going to use a clock where as the product is lifted up the hands spin backwards to make the customer feel like the product has instantaneously begun to work. After researching ways of getting this component to work, I have had to think of new ways in which time can be incorporated in my design as it will be a major feature. So this is why I have come up with a new idea for a time feature which I have shown above and on the next page of my development.

From an aesthetic point of view asking the public I had found that the screws were better because they would only be small and would make the point of sale look unique. From a safety point of view the screws are also the better choice because the screws will keep the sign secure and stop it from falling off which could prove to be a hazard. From this I will use screws to attach the sign to the wooden base.

Screws Araldite0

10

20Aesthetic view

Screws Araldite05

101520 Safety view

From running a test in which would be the best way to allow the customer to interact with the point of sale, I found that the different acrylic slides is the better choice. From an aesthetic point of view and an interaction point of view people said that the acrylic slides is the better choice, because it is a simple idea which achieves L'Oreal men expert’s purpose, whereas the clock idea had too much work behind it, and could result in a danger hazard as it contained many small parts.

Acrylic slides Clock idea 02468

101214

ManufactureI would manufacture the acrylic slides using techsoft 2d design to be the specific size I require as this will be a lot more accurate than using the hegnar saw and will cause all the five pieces to be exactly the same size. This will make the point of sale look of a better and higher quality and it will contribute to the modern feature of the point of sale. The shape will then be sent to the laser cutter and will be cut out to the specific size I requested when drawing the shape.

ConstructionTo construct the grooves in the piece of pine for the acrylic slides I can use a small chisel and a hammer as the depth will only be small and it won’t require too much skill. Due to pine being a soft wood it will also be relatively easy to chisel when compared to oak. The depth will be a reasonable size so that the acrylic slides are securely held in place and not at risk of falling out.

Manufacture the facesTo manufacture the faces I will use an application on my ipad which allows me to edit the age of a picture of a person. The pictures will then be downloaded onto the computer and ready to be printed off to be the same size as the small slides, which the pictures will be attached too.

ConstructionTo construct the pictures to the acrylic slides I will use an adhesive such as pva glue or a pritt stick, as both of these create a stong bond which for the application used would be enough seeing as the materials being joined are incredibly light. Too much pva glue could cause the paper to rip if it becomes too moist so a pritt stick may be the better option.

My point of sale will not cost too much to make as pine is a relatively cheap and easily accessible wood and acrylic is also relatively low priced. I will not be using a vast amount of acrylic which also keeps costs down. The use of these materials contributing to the aesthetic looks makes the point of sale look like a high quality modern design, making it seem more expensive. The use of aluminium which is aesthetically pleasing and relatively cheap and easy to work with when compared to steel also helps to keep costs to a minimum and also contributes to the modernism design.

Originally my point of sale was going to use a clock feature in which the time moves back as the bottle is picked up, showing the effect of making the person become younger again. After looking at ways in which I could construct this feature, it became too difficult, and I had to rethink how I could show this concept. From this I came up with the ideas on this page.

Specification checkMy point of sale will contain the brand colours of L'Oreal men expert and this will help advertisement and provide a clear visual understanding of the brand, or will have to contain the brands logo.

In the last section of my development I have shown how my design will contain the brand logo as this will aim to increase customer attraction and also increase product sales. This will also help inform the customer of what brand is on display.

My point of sale will contain simple linear and geometric shapes as this will keep the design simple, meaning it will be clearly visible and won’t look too complicated and unappealing to the public.

I have made sure that within the first section of my development that my point of sale consists of simple linear shapes as this doesn’t make the design too complicated.

My point of sale will be based around a modern look so that the design will look of a higher standard and the product will be presented as a higher quality item.

Within the first section of my development I have shown that by using wood within the point of sale base gives the design a modern look and also the shape is rectangular giving the point of sale linear simple shapes .

My point of sale will be of a medium to large size as this will help bring attraction to the product, by making it stand out.

In the last section of my development I have shown roughly the height of my point of sale in relation to a human body so that it can clearly be seen how it would look in a store on a shelf when a person is walking past.

My point of sale needs to be high safety as if it is placed in stores it shouldn’t cause too much of a hazard to the public or the potential customers.

I have stated this within my first section of development when showing how I could construct and manufacture feet to my point of sale, to increase the safety of my point of sale, increasing the stability.

My point of sale will be placed in an aisle with other similar products so that the customer will then clearly see the new point of sale, advertising the brand whilst looking for men's grooming products.

I have taken into consideration where other point of sales are best situated, and shown in my recent stages of development the best places my point of sale could be situated, to gain most attraction.

My point of sale will be made out of a polymer as the material is widely available and can come in a range of colours which may help to advertise the product and the brand. This will also make the point of sale safer as it won’t consist of any sharp edges and will not be too heavy which may cause a danger hazard. It will also be made out of wood as this will give the design a different aesthetic look and will also make the point of sale a lot stronger and stable.

Within the first section of my development I have stated how the layers of my design are made out of wood such as pine . As this material is sturdy and made of good quality. In recent development I have shown how I will use acrylic in my design to show the brand logo, and contain some pictures. The mix of the materials in the design should give the point of sale an interesting and different aesthetic to usual and also keep the modern theme around the point of sale.

My point of sale will be of a medium cost so that it doesn’t cost too much to make, but will be in the modernism style so that it looks more expensive.

In recent development I have stated how my point of sales cost will not be too great as I will be using materials such as pine and acrylic and a small amount of aluminium.

The product needs to be easily accessible so that the customer can interact with the product. This will then hold the potential customer at the point of sale for a longer time, increasing the chance of him buying the product.

In the first section I have stated how the samples of the products are based on the point of sale for stability and how these samples are stable and can easily b e picked up and placed back down.

My point of sale will also not be too heavy as this may cause a danger hazard and will create a larger transport cost.

In the first section of my development I stated how my point of sale wouldn’t be made out of solid pine as this would increase the cost and also increase the weight of my point of sale maybe contributing to the danger hazard.

After my development I made a design of what my point of sale would look like and found that the design and aesthetic looks of the point of sale would be in the modern style making it look of a higher standard. The design was going to be made out of consistent finger joints for each of the pieces of pine, which would help as this would create a strong and sturdy point of sale. The creation of these finger joints would be very time consuming and would require a great deal of skill. Unfortunately there is not a large amount of time that I have, meaning that I have had to reconsider ways this could be constructed or a different material I could use.

I have used pro-desktop and looked at what my point of sale would look like with different materials and considered different ways in which I can create a finger joint in little time. From looking at different materials I could use for the top three layers, I have decided to use acrylic now for my point of sale display unit as a finger joint can easily be created, each side will also be identical as I will use the program techsoft 2D design to create the required shapes which will then be laser cut out. The pieces will then be a lot more accurate and neater than what they would be if I was to use wood and create the finger joint myself. The use of orange acrylic will also contribute to the L'Oreal men expert link, and also keeps the point of sale in the modernism style. I will keep wood as my base layer now as this requires the greatest strength as all of the weight from above will be situated on this one layer. I will now use a mitre joint though as there will be less weight from above meaning that a finger joint will no longer be required. The mitre joint is also a lot easier to make and doesn’t require as much skill and still has the same effect on the point of sale. I will now use MDF as the wood required and then add a veneer to the wood as I believe the point of sale would look aesthetically better if the base wood was darker and then the orange acrylic was lighter. Pine being a light wood I don’t believe would be as aesthetically pleasing after looking at what it would look like on pro desktop. I will also need wood for my base as the aluminium feet which will be attached can’t be attached to acrylic. The veneer being attached will then also be laser cut so that is the exact size required to produced a neat fit.

Advertisement

Final design

Social By providing a product which aims to make people look and feel younger could cause some social problems to the public. This could make middle aged people who wish to look younger even more self conscious about their age and how they look. Even though the product is aimed to reduce this effect, the person may feel ashamed and concerned about what people think, knowing that he is the target audience of a product which is aimed to make you look younger. The way this product is targeted at a small specific group of individuals could have some social consequences.

MoralL'Oreal men expert uses the idea of the products make the person feel a lot younger and looking at the top of their game, when really all the product does is provides the customer with smooth skin and makes it look slightly nicer,. The idea that it makes you look a lot younger provides false hope, so L'Oreal men experts moral is bad.

EnvironmentalThe environmental issues with using MDF as a material, is that the material has to be chopped down from a pine tree which can cause the environment to be damaged permanently if new trees aren’t planted, to improve sustainability. The use of acrylic which comes from a polymer which contributes to global warming as it has to be cracked from crude oil releasing harmful gases. The wood and acrylic used can both be recycled instead of thrown away meaning that they can then be reused to make another product.

Dimension drawing

Plan of manufactureTo make the orange acrylic boxes on my point of sale, I used techsoft 2D design to make the required shapes and the finger joints. I then sent the file to the laser cutter to be cut out in clear orange acrylic. The use of CAD (computer aided design) and CAM (computer aided manufacture) meant that all of the shapes were produced to a high standard, and that they were all totally identical. Once the pieces were then cut out I used liquid solvent cement, to join the pieces together forming a strong bond. Liquid solvent cement melts the two pieces of acrylic together, leaving no marks. This then makes the point of sale a lot more aesthetically pleasing. I made sure that all of the finger joints are identical gaps apart from each one.

Using the aid of CAD and CAM, I then manufacture small right angled pieces of acrylic, which I then attached to each of the layers. To join the pieces of acrylic together I once again used liquid solvent cement, as this is the best adhesive to use, when joining pieces of acrylic together. The function of these right angles shapes is to hold the boxes on top of each box, so that the point of sale is secure and safe. In response to this, it also allows easier transport as the point of sale can be taken apart in a matter of seconds. Then can also be constructed in a matter of seconds.

Once again in the point of sale I used CAD and CAM, to help me construct the L'Oreal men expert logo. Once laser cut the pieces were then attached together, using liquid solvent cement. To attach the logo to the wooden base, I then used four small screws in each of the corners to securely hold the logo there. I made sure that all of the screws are in the exact same position, and same distance apart.

The aluminium bar holding the pictures, was brought in as a long profile in which I sawed a small piece off, and used wet and dry sand paper to improve the aesthetic look of the bar. I then attached this to the acrylic box using contact adhesive, which creates a very strong bond. The acrylic slides were manufactured using CAD and CAM, and the photos were produced using an application, in which I downloaded onto my iPad. From this I was able to change the effects on the picture, and make the man look younger as it goes across. This shows the feature of time moving backwards.

To manufacture the wooden base using MDF, I firstly marked out a 45 degrees angle on the corners of the wood. In which a mitre joint can be cut, using the band saw. Once the four pieces were cut accurately I then joined then together, using PVA glue and a corner clamp to securely hold the MDF in place creating a strong bond. Once this was secure and dry I then attached the top and bottom, also using PVA glue and a G-clamp to securely hold it in place, creating a strong bond. Once dry I then sanded the MDF down creating a smooth continuous surface on the whole box. I then added a veneer onto the MDF to increase the aesthetic look of the point of sale.

The aluminium feet were made, using the metal lathe. Once created I drilled small holes with the same diameter as the feet, into the base of the MDF. As this would create a tight fit between the aluminium feet and MDF. I then used a small amount of araldite to improve the bond between the two materials holding the foot firmly in place. I measured out the distance between each foot so that they are position in the same places.

Cutting list

Part number Description Material Length (mm) Width (mm) Depth (mm) Unit cost £ Quantity

1 Sides of base MDF 150 120 12 4.00 2

2 Front and back of base MDF 300 120 12 4.00 2

3 Acrylic front on base layer Acrylic 290 90 3 2.50 A4 sheet 1

4 Acrylic mirror on second layer Acrylic mirror 170 80 3 1.50 1

5 Sides of second layer Acrylic 140 100 3 2.50 A4 sheet 2

6 Front of second layer Acrylic 190 100 3 2.50 A4 sheet 2

7 Top of first layer and bottom MDF 300 150 12 4.00 2

8 Top and bottom of second layer Acrylic 190 140 3 2.50 A4 sheet 2

9 Front and back of third layer Acrylic 180 50 3 2.50 A4 sheet 2

10 Sides of third layer Acrylic 130 50 3 2.50 A4 sheet 2

11 Top and bottom of third layer Acrylic 180 130 3 2.50 A4 sheet 2

12 Acrylic slides slot into MDF Acrylic 30 50 3 2.50 A4 sheet 5

13 Sides of fourth layer Acrylic 90 50 3 2.50 A4 sheet 2

14 Top and bottom of fourth layer Acrylic 170 90 3 2.50 A4 sheet 2

15 Front and back of fourth layer Acrylic 170 50 3 2.50 A4 sheet 2

123

4 56

7

8

9 10

1112 1315 14

Evaluation Vs Specification

My point of sale will contain the brand colours of L'Oreal men expert and this will help advertisement and provide a clear visual understanding of the brand, or will have to contain the brand’s logo.

My point of sale will contain linear and geometric shapes as this will keep the design simple, meaning it will be clearly visible and won’t look too complicated and unappealing to the public.

My point of sale will be based around a modern look so that the design will look of a higher standard and the product will be presented as a higher quality item.

My point of sale will be of a medium to large size as this will help bring attraction to the product, by making it stand out.

My point of sale needs to be high safety as if it is placed in stores it shouldn’t cause too much of a hazard to the public or the potential customers.

My point of sale will be placed in an aisle with other similar products so that the customer will then clearly see the new point of sale, advertising the brand whilst looking for men's grooming products.

My point of sale will be made out of a polymer as the material is widely available and can come in a range of colours which may help to advertise the product and the brand. This will also make the point of sale safer as it won’t consist of any sharp edges and will not be too heavy which may cause a danger hazard. It will also be made out of wood as this will give the design a different aesthetic look and will also make the point of sale a lot stronger and more stable

My point of sale will be of a medium cost so that it doesn’t cost too much to make, but will be in the modernism style so that it looks more expensive.

The product needs to be easily accessible so that the customer can interact with the product, this will then hold the potential customer at the point of sale for a longer time, increasing the chance of him buying the product.

My point of sale will also not be too heavy as this will may cause a danger hazard and will create a larger transport cost.

Final specification

From my final specification I believe that the point of sale display unit has turned out really well, and has achieved many of the targets that were set. The point of display unit for L'Oreal men expert clearly shows the products branding, which was one of the major features required to help promote the brand and product on display. The point of sale consists of L'Oreal men experts brand colours, varying from orange to white, contributing to the attraction to the point of sale. The lettering on the point of sale is in the brand’s colours also contributing to the marketing of the company's well known logo and brand colours. The lettering is of a good size in proportion to the point of sale so that it is clearly visible but not taking up too much room on the point of sale causing it to become unattractive and untidy. The point of sale contains simple linear and geometric shapes and, as stated, contributes to the modern look, ensuring it fits in well with many other point of sale display units, so that it doesn’t look out of place and untidy. The point of sale mainly consists of acrylic and wood but now a small amount of aluminium has been added to the design which isn’t stated as a component or feature which would be used within the final specification but has ended up looking good on the design and also contributing to the aesthetic look. This part of the design could also increase customer attention as it is a different feature and the combination of materials is very unique and different.All of the components of my point of sale display unit are structurally joint together in a safe way and don’t present any kind of a hazard. The finger joints in the acrylic provide a strong bond which is hard to break especially when combined with an adhesive such as liquid solvent cement. The mitre joint used for the wood is a strong joint and suits its function perfectly and not too much force is being applied to the wood, supporting the specification of the point of sale being relatively safe. The point of sale does have a slight safety fault though and this is situated within the feet of the design. The feet of the design are slightly too long and the circumference of the base of the feet are relatively small in comparison to the size of the wooden base which has meant that the unit is now less stable and could become a hazard if a large force come into contact with it. The materials I have used has meant that the overall cost of the production of the point of sale has been kept at a medium level as I used MDF for the wooden base and then veneered this to make it look of a higher quality and standard. Also using acrylic keeps the cost at a medium level. Making the design look of a higher quality and standard should prove helpful in increasing customer attraction to the point of sale. Another specification which was required was that the product needs to be easily accessible which has been accomplished as there are no objects obstructing the way to the product. The grooves allow the products to sit comfortably without having a risk of being knocked over, reducing the risk of any hazards occurring. The final part of the specification which I believe has also been achieved is that the point of sale isn’t too heavy as this could cause increased transport costs but also contribute to hazard, as if it was made out of solid wood and then fall onto something or someone a lot of damage could be caused. Overall most of the specification points have been achieved but I still would change one thing on my point of sale unit. I would change the feet to small rubber feet instead of the aluminium ones or have no feet at all increasing the stability of the point of sale and reducing the chance of any danger hazards, as this is a very strong feature which needs to be considered on the design.

Evaluation Evaluation Vs Specification

Evaluation Vs SpecificationEvaluation from clientLooking at the point of sale compared to other ones in which we have made in the past to help advertise the new product, we have been very intrigued by the design and aesthetic look of the point of sale. We are very proud to have this point of sale display unit to help advertise our products but there are a couple of things we are not unhappy with but do wish to change believing it will benefit the point of sale and increase customer attraction, also increase the safety of the point of sale. We are very happy with the visible brand logo and brand colours which help to advertise the brand, as that was a major specification which we believe was very important and has been accomplished very well. The large sized lettering is very clear providing the potential customer with the branding before they even get near to the point of sale. The point of sale consists of simple linear and geometric shapes which contributes to the modernism theme, we believe that in this day and age, the modernism theme helps to promote products as everything is changing and becoming more modern so the point of sale needs to change with the time. The use of acrylic and wood has proven to be aesthetically pleasing and the mixture of materials goes very well together, as it is a combination which is not seen often. This will hopefully increase customer attraction because they will be intrigued by the look of the design. We believe that the use of the aluminium is a negative in the design and is one of the factors in which we would like to change as stated earlier. We believe that the use of aluminium has meant that the point of sale looks less pleasing and this feature doesn’t go well with L'Oreal men experts visual appearance. We believe that the aluminium bar could be easily changed to a piece of acrylic and the aluminium on the acrylic didn’t seem to match too well. The aluminium feet on the base is another feature in which we are unhappy with and wish to change. We believe that the use of aluminium with the use of wood and acrylic didn’t go well and can be easily changed, this also wasn’t one the specifications stated earlier. One thing which we take strongly into consideration in our designs is the safety .The way in which the point of sale is constructed is perfect there is not one fault and the uses of joints add to the detail making the point of sale so professional and modern. We believe that the feet on the point of sale are a huge fault and need to be changed immediately before an accident occurs. The circumference of the base of the feet is far too small and can easily be knocked over as the point of sale is unstable. This can easily be changed by removing the feet as they are not a feature which will increase customer attraction and it was not on the specification required. Alternatively adding some small rubber feet which will increase the stability, and also provide a stronger grip to all surfaces could be an option. The accessibility has been achieved as the customer is easily able to pick up the product as there are no objects in the way and the customer can then test the product without disrupting the public around him. The product sits comfortably in grooves which have been drilled out which contributes to the safety of the design, as the chances of the products being knocked over has been reduced. The use of interaction is a important feature as this will help convince the customer of buying the product. This was a specification which has been achieved. We believe that using more acrylic than wood was a better choice as this has kept the point of sales total weight down. By creating a mitre joint for the wooden base has proven to be better than using solid wood as the weight would be a lot larger contributing to transport costs and damage which could be caused if an accident occurs. This specification has been achieved well and doesn’t need to be changed, as stated above the use of materials has worked well together. One problem in which has also been raised slightly is the transport costs, as the point of sale will be needed to be placed in a large box and it can`t be taken down to a significantly smaller size. From this the cost will increase as the transport cost will be greater. One other small issue notices was the quality of the veneered wood, we believe that its wasn’t up to the standard in which we require, but this can easily be changed. This could easily be modified by using pre veneered wood which can be bought from various places.

Evaluation Vs SpecificationEvaluation from userAs a man who I believe is now within the target audience of many different men's cosmetics, I find it hard to find one which achieves exactly what I am looking for, there are just so many to choose from and so hard to pick the correct one. Due to the large amounts of cosmetics all claiming that they achieve the purpose, its so difficult to know which one to pick. When looking down aisles its hard to know exactly what you are looking for. When I am looking to try out another cosmetic product I just choose which ever one catches my eye the most. That was when I saw L'Oreal men experts point of sale. It totally stood out from the rest and just intrigued me from the moment I saw it. The clear brand logo on the front of the point of sale automatically caught my eye. The mixture of colours within the brand logo also linking towards the brand drew me in. Once I was closer, I saw the point of sale contained sample bottles of the product which is something I had never seen before, allowing me to test it before I bought it meant that I could be totally sure I was getting what I wanted. This was much better than buying the product and using it for the first time, finding out this isn’t achieving what I wanted and wasting my money. This then held me at the point of sale for a longer time as I was interacting directly with the products. This definitely made me want to buy the product. After being at the point of sale for a while I began to look at the manufacturing and aesthetic look of the point of sale. I was so intrigued by the unique combination of materials, I had never seen them used before in this way. In result this also held me at the point of sale for a longer duration. The use of acrylic and wood also means that the point of sale is lighter than being made out of completely wood as this could prove to be a danger hazard. The point of sale consists of simple shapes meaning that the design isn’t too complicated and looking unattractive, it also means that the point of sale is made within a modernism style which means that it is moving forward with the present time, as everything in life is now becoming more modern the point of sale fits in perfectly.The point of sale is perfect except for a few little minor things though, I believe that the acrylic slides with the pictures of the man becoming younger, are too much and trying to force you to buy the product. There is already enough interaction and I don’t believe that this feature needs to be incorporated within the point of sale. I would also change the feet on the point of sale as I believe that they make the point of sale less stable, which could result in a hazard and also don’t really need to be there. There is no need for feet to be on this design so I don’t understand why the designer of the point of sale would consider putting them on the design. Other than those two minor problems the point of sale was perfect and provided me for exactly what I was looking for, it drew me in instantaneously as my eyes come into contact with it and the interaction allowing me to test the product was just amazing, no other point of sale display units allow me to do this so it just makes it so unique. The unique combination of materials did intrigue me, but I believe that this could be off putting to certain people and reduce customer attraction. This could easily be changed by making the whole point of sale out of acrylic. When thinking about L'Oreal men expert I never really associated them using wood as a material, on a point of sale. From this I believe that greater attraction will be obtained, if the whole point of sale was made out of acrylic.

User feedback and modification

I believe from looking at the size of the mirror that it is far too small and that this could make you feel uncomfortable as you would have to be up close to the point of sale making it harder for you to interact with it.

Once the point of sale was then manufactured and I tested the different components I found that the mirror was of a ok size and that you didn’t have to get too close to it to try and interact fully. Although there were ways in which this could have been improved, a small magnified mirror could have been placed in one of the corners so that I could see the effects of the product even more.

In the development I believe that there was a problem with the base of the point of sale and that feet should be added to make the point of sale more unique and stand out from the rest. This could have potentially increased customer attraction to the point of sale, but I believe that the shape of the feet and the material used were wrong.

After looking at the point of sale once it was manufactured one the problems I believe were the feet in the design. From looking at the feet used and testing them I still believe that they need to be changed. There is no need for the use of aluminium when a material like rubber would do a much better job and also cost a lot less. The aesthetic point of view on the feet isn't seen in enough detail to attract customer attention, so has no effect on increasing the sale of the product.

I believe that in the development the products interaction using the use of a clock and time was far too complicated and that many other ways of showing an effect of time moving backwards.

After this comment was stated I began to think about different ways in which I could show the effect of the movement of time going backwards, from this I then created a new way to show the effect of time and constructed it to the point of sale.

Once I saw the new idea of time moving backwards I thought that it was much better than the original choice and that it was the perfect way to promote L'Oreal men experts product. The use of the model in the pictures shows how the product works increasing the chance of the customer buying the product.

User feedback and modificationProblems Modifications Manufacture process Modify for manufactureOne major problem brought up in the evaluation was the aluminium feet. They were said to be pointless from an aesthetic point of view and made the point of sale less safe.

To modify this piece of my point of sale I could make the feet using a different material such as rubber, this would increase the stability of the point of sale, but bring down the aesthetic look. This shouldn’t have too much of an effect as they would only be small just producing extra surface grip.

Injection moulding would be the best process for this feature on the point of sale, as it is a quick and continuous process which means that a large amount can be produced.

AS four feet are required for each point of sale the number produced could be regarded, as mass production. Due to the large amount required. From this the best process would be injection moulding, seeing as all the feet will be totally identical and also it is a relatively quick process, meaning that a large amount can be produced.

Another problem raised in the evaluation was the aluminium bar to show the effect of time moving backwards .The use of aluminium with acrylic was said to be less visually pleasing.

This piece of the point of sale could be easily modified by making the bar holding the acrylic slides out of acrylic as well, as the materials would then match and also look a lot more visually pleasing.

To manufacture the acrylic bar, the piece could be injection moulded as the bar would then be the required size and shape. This would then produce the acrylic bar to a high and consistent standard, meaning that the point of sale will be aesthetically pleasing.

L'Oreal men expert is a batch process company meaning that, injection moulding may not be the best choice. Injection moulding costs a lot of money to make the mould, and skill labour is required. An alternative would be laser cutting and then attaching the sides together, using liquid solvent cement. As this wouldn`t cost as much money and the company would make a greater profit. Injection moulding would be better on a mass production.

A problem stated in the evaluation was the transport costs, as the box can`t be made significantly smaller even once taken apart, the transport box required will still be the same size.

To reduce the transport costs, I could have made a compartment on the back of the wooden box, in which the acrylic boxes could have sat inside to reduce the transport costs. A wooden door could have been made on the back which stores the other boxes, this wouldn’t effect the aesthetic look of the point of sale as no body would see the back of the point of sale.

When the mitre joint box was constructed, one of the sides could have had an area cut out in which a door could then have been attached to. A hinge would then be attached allowing easy access to the compartment. For the boxes to be easily removed and then the point of sale could easily be constructed, in a few minutes.

As the construction will only be batch production, the hinge and the door could easily be constructed by hand instead using a machine. The amount which would be required wouldn’t be great enough, to require machine help as the cost would increase rapidly, resulting in profits to decrease.

One issue raised with the point of sale was the use of wood and acrylic, as this combination of materials may not be associated with L'Oreal men expert by many members of the public.

To sort out this issue the whole point of sale could be made out of acrylic, as this can then clearly link to the brand and maybe increase customer attraction.

To construct the different boxes out of acrylic, the easiest way would have been to injection mould them, as all of the pieces would then be totally identical and ready to dispatch. The issue with injection moulding is the large cost, required to make the mould.

For a batch production company though laser cutting would prove to be a better choice as this would keep costs down meaning that profit is increased. Injection moulding costs a lot as skilled labour is required and also it costs a lot of money to make the mould required. Once the pieces are laser cut they would then be attached using liquid solvent cement.

Another issue raised in the evaluation, was the aesthetic look of the veneering. Some pieces were said to look untidy and not done to a high professional standard.

To modify this piece of the design, instead of hand veneering the MDF, it could be bought in already veneered to a professional standard. Another modification could be to use a different wood such as oak as this is already aesthetically pleasing and wouldn’t require veneering.

The easiest way to manufacture this piece would be to use a different material such as oak, which is a lot more aesthetically pleasing and also a lot stronger. The oak mitre joint could just be cut using band saw. The use of oak would not be as sustainable, as the environment would be harmed to obtain the oak. Sustainability could be increased, by planting new trees once other trees are used.

The best way for L'Oreal men expert would be to use ready made MDF veneered wood which would then be cut using the band saw to create the mitre joint. This is the preferred choice as L'Oreal men expert is batch product and wishes to keeps its costs to a minimum. As it is already veneered it is of a much higher quality, than trying to do it piece by piece by hand.