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Talk held by Vic Ventures at City University, Cass Business School, as part of the BSc Management degree, on designing innovative business models and systems thinking.
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Design Thinking anD Business MoDel Design
Design Thinking and Business Model Design
Twitter Hashtag: #DTCass
Design Thinking
inTro
Design Thinking
Systems Thinking
What
How
Busines Model Design
Strategy
ParaDigM
ToolS
conTexT
aPPlicaTionThinking
Value Configuration
Busines Model canvas
innovation
inTro
context
change
conTexT
Design Thinking
Systems & Design ThinkingCartesian & Analytical
conTexT
systems thinking
reductionist
cause & effect
linear
dynamic
complexity
feedback loops
What
Design Thinking
ParaDigMWhat
“Businesspeople don’tjust need to understanddesigners better; theyneed to become designers.”Roger Martin, Dean, Rotman School of Management
uncertainty absorption mechanisms×ivory tower product development×balance sheet acrobatics×
making things look pretty×
be creative
DISRUPT YOUR THINKING
> Vision & Ideation
> Exploratory Play
> Empathetic & Human centred
> Participatory
aPPlicaTionHow
Design Thinking
ParaDigMWhat
Design Thinking
Systems Thinking
Strategy
business model innovation
money magic+ =
thinkdifferently
HowThinking
challenge
ThinkingHow
assumptions&heuristics
ThinkingHow
3∂
µsweet spot
business models
ToolSHow
DEF=BusinessModel
A business model describesthe rationale of how anorganization creates, delivers,and captures value.
...a value proposition sweet spot
biz model canvas
aPPlicaTionHow
sweet spot
canvas
aPPlicaTionHow
application
aPPlicaTionHow
“We are in the business of ...”
