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driving sourcing excellence ERE Expo September, 2011 presented by Carmen Hudson

Driving Sourcing Excellence

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Fall 2011 ERE Presentation Driving Sourcing Excellence (Badass Sourcing)

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Page 1: Driving Sourcing Excellence

driving sourcing excellence

ERE Expo September, 2011

presented by Carmen Hudson

Page 2: Driving Sourcing Excellence

driving sourcing excellence

“Effective sourcing is critical to recruiting success — but many organizations struggle to achieve high ROI on sourcing efforts. Carmen Hudson, a Yahoo and Starbucks alum, will discuss how companies that “get it” integrate sourcing into the recruiting workflow. She will share how high-performing sourcing teams get results. What are the best practices of successful sourcing teams and sourcing leaders? How are they structured? How do they manage communication and hand-offs? How should sourcing teams be measured? What must be in place to ensure sourcing results, and how can you determine if your sourcing team is set up to be successful? You’ll get answers questions.”

Page 3: Driving Sourcing Excellence

hello.

Page 4: Driving Sourcing Excellence

what makes a sourcing team excellent?

Page 5: Driving Sourcing Excellence

got sourcing?

Page 6: Driving Sourcing Excellence

here’s what we think…

strategy orgstructure engagement/for0tude

toolssourcingskillsemployerbrandandEVP

metrics budget

Page 7: Driving Sourcing Excellence

so, do you have a strategy?

Page 8: Driving Sourcing Excellence

what is your strategy?

EnterpriseStrategy

Func0onalorProgramLevel

Strategy

ReqorPosi0on‐basedStrategy

Page 9: Driving Sourcing Excellence

what are your objectives?

EnterpriseStrategy

Func0onalorProgramLevel

Strategy

ReqorPosi0on‐basedStrategy

Change

technology

platform

Hire

engineers

with new

skills

Hire talent from competition

Page 10: Driving Sourcing Excellence

objectives are better when they are super badass

Page 11: Driving Sourcing Excellence

strategy orgstructure engagement/for0tude

toolssourcingskillsemployerbrandandEVP

metrics budget

Page 12: Driving Sourcing Excellence

how do I get started?

Page 13: Driving Sourcing Excellence

organize, optimize, prioritize

cri0cal,low

difficulty

cri0cal,high

difficulty

notcri0cal,low

difficulty

notcri0cal,high

difficulty

You have

to be good

at this

Consider

outsourcing

this

Page 14: Driving Sourcing Excellence

organize, optimize and prioritize don’t publicize

Page 15: Driving Sourcing Excellence

sourcing team structure

pod pool

• High difficu

lty/

complexity

• Nuanced ca

libration

• Relationship

s – long

shelf life

• High volume

• Talent is ab

undant

• Standardize

d

calibration an

d

selection

• Hand offs a

re clear

Page 16: Driving Sourcing Excellence

strategy orgstructure engagement/for0tude

toolssourcingskillsemployerbrandandEVP

metrics budget

Page 17: Driving Sourcing Excellence

why have past efforts failed?

Page 18: Driving Sourcing Excellence

the secret ingredient: fortitude

Stalks your org, dying to work here

Responds to Ads, resume on Job Board

Bio/Resume on Blog or Linkedin, open to networking

Not looking, only “recruit-able” if it’s clearly a better opportunity

Loyal or happy, won’t return calls about new jobs

Fastest : Days

Quick: 1-2 Weeks

Reasonable: 2-4 Weeks

Slower: 2-6 Months

Slowest: Maybe Never

Ac#ve CandidateSourcing Passive

Page 19: Driving Sourcing Excellence

strategy orgstructure engagement/for0tude

toolssourcingskillsemployerbrandandEVP

metrics budget

Page 20: Driving Sourcing Excellence

what are the external factors that prevent success?

Page 21: Driving Sourcing Excellence

do you have a “top 10” list?

•  your CEO/CTO does •  wanna be ‘strategic’? produce a top 100 list

for your organization, and report your progress

•  your ability to recruit your top 10/top 100 is directly correlated to your brand

•  if your brand does not match your EVP, word will get out

Page 22: Driving Sourcing Excellence

strategy orgstructure engagement/for0tude

toolssourcingskillsemployerbrandandEVP

metrics budget

Page 23: Driving Sourcing Excellence

do you have the right skills on your sourcing team?

Page 24: Driving Sourcing Excellence

sourcers come in different flavors

Page 25: Driving Sourcing Excellence

here’s what we think…

strategy orgstructure engagement/for0tude

toolssourcingskillsemployerbrandandEVP

metrics budget

Page 26: Driving Sourcing Excellence

what’s the best sourcing tool evah?

Page 27: Driving Sourcing Excellence

analyzing sourcing tools

•  which source produces results fastest?

•  which produces the highest yield?

•  highest quality •  usage/cost/training •  Remember: fortitude

Yield = # of hir

es

#of resumes

submitted

Page 28: Driving Sourcing Excellence

measuring results

•  conversion metrics –  submittals:interview –  interview:offer

•  time to fill –  time to present, time to interview

•  sourcing tool effectiveness •  size/scope of networks •  social media reach •  career site traffic •  improved cycle time •  feedback

Page 29: Driving Sourcing Excellence

here’s what I think…

strategy orgstructure engagement/for0tude

toolssourcingskillsemployerbrandandEVP

metrics budget

Page 30: Driving Sourcing Excellence

can I afford it??

Page 31: Driving Sourcing Excellence

cost per 100 positions (example)

•  mid level sourcer: $85K + associated costs •  tools: 20K+ •  training: 5K

•  employer branding: 100K •  time investment: 3 years average = 210K annually or $2,100/position

Page 32: Driving Sourcing Excellence

Recrui#ngToolbox,Inc.Getthere.Faster.

www.recrui#ngtoolbox.com

CarmenHudsonEngagementManager

[email protected]@peopleshark

Recrui0ngToolbox,Inc.POBox2573

Redmond,WA98073

206.465.3205888.823.2030