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My presentation from the conference in London, April 16
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www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Be Competitively Unpredictable!
Hey! Free books on 15inno.com!
Faster pace, shrinking window of opportunity, less time for cash cows
Open innovation and biz model innovation is key for becoming competitively unpredictable!
We need a more holistic approach to innovation!
“…a philosophy or a mindset that they should embrace within their organization.
This mindset should enable their organization to work with external input to the innovation
process just as naturally as it does with internal input”
- Making Open Innovation Work, 2011
Develop the right conditions and framework
Be competitively unpredictable
Change how we innovate
Employees SuppliersManagers Academics / institutions
Executives VCsAlumni Startups
Business unit / function
Users / consumers
Government
Competitors Inventors
NineSigma Alliances /joint ventures
Campaigns(Comm / Public)
EntrepreneurDay
Consortia
MyStarbucksIdea.com
Campaigns(Comm / Public)
SupplierSummit
Social media, communities and mobility will drive the next wave of open innovation!
Most corporate innovation teams play catch-up!
Where is the vision and drive?
They lack communication skills and efforts!
They do not innovate on the innovation process!
They do not develop their mindset and toolbox!
Crowdsourcing, communities, Twitter and LinkedIn
Social media also works for BtB functions!
…tools, services and platforms that drive virtual interaction and involvement for innovation efforts
Clorox
Premium IngredientsIBM
SAP
NineSigma
Nokia
Generate more ideas, faster
Generate more ideas, faster
Identify and interact with innovation partners
Get market and competitor insights
Generate more ideas, faster
Identify and interact with innovation partners
www.hootsuite.com
Promote corporate innovation capabilities
Get market and competitor insights
Generate more ideas, faster
Identify and interact with innovation partners
What’s in it for me? (purpose not defined)
Lack of time leads to Catch 22
Too many digital visitors; education is needed
No proven first-mover effect, more Qs than As
Identify your focus area, develop content strategy
Set up your platform and channels
Become a curator, start sharing
Track, improve, expand, experiment - iterate
Too much focus on products, technology
Silo rather than collaborative approaches
Poorly defined innovation strategy (if any)
Lack of resources in budget, people, infrastrucure
Unrealistic expectations on time, resources
There are no quick fixes because the top executives that got us into this mess are not
ready to lead us out of it!
Inditex / H&M: Value chain innovation on steroids
Microsoft Kinect: New technology, new markets
Better Place: Establishing new ecosystem
Premium Ingredients: Mini-factories and communities
AppleP&GGE
NaturaGrundfos
Rolls-Royce
Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Hey! Free books on 15inno.com!
