Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals

Driving Growth & Delivering

Earnings Predictability as the

CFO

• Recognize how to establish and enhance credibility in

the face of modern challenges with technology

• Identify strategies to improve integration and

collaboration using an integrated financial system

• Prepare an action oriented strategic plan for the Finance

function based on true financial and operational visibility

After attending this event you will be able to:

Learning Objectives

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Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals

Driving Growth & Delivering

Earnings Predictability as the CFO

Blair Cook, CA, CPA, MBA, Corporate

Director, Clarke Inc.

Challenges of the today’s CFO

Information integration

Cross-functional

collaboration

Elevating the stature of the

CFO Role

Improving efficiency

Reporting burdens

Leadership & communication

CF-nO

CF-gO

The CFO’s growth mandate

• Confidence in future visibility

• Financial and strategic perspective

• Scalable, integrated systems & processes

Driving growth and delivering earnings

predictability

4 driving elements to building credibility

CREDIBILITY

Honesty

Competency

Forward Looking

Inspiring

Source: Credible, Kouzes & Posner

Conversations without credibility

Are these correct?

I’m as surprised as

you are!

We have to hedge these estimates.

We should look into that more

first.

Diagnose whether you have a strategy

problem or an execution issue

• Are incremental sales

falling to the bottom

line?

Threshold concept

This company may have a strategy problem, but it’s the execution that killing it

more right now.

Thank you for your interest in this presentation.

View the on-demand webinar or download the full

presentation at:

www.Proformative.com

Driving Growth & Delivering Earnings

Predictability as the CFO