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Customer Orientation is essential nowadays
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© 2009 Jorge Serrano González-Barosa
Driving Customers and Salesin Uncertain Times
Special Presentation BRC
London, 1st of December 2009
© 2009 Jorge Serrano González-Barosa
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¨ If you look for different results, do not do always
the same thing ¨
Albert Einstein
© 2009 Jorge Serrano González-Barosa
Change Marketing Dynamics
Use of WEB 2.0
Develop the new CRM Ecosystem
Learn from your customers
There are 4 key areas to be developed faster
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Change Marketing Dynamics
Use of WEB 2.0
Develop a new CRM Ecosystem
Learn from your customers
Just some Key Areas to strongly develop…
© 2009 Jorge Serrano González-Barosa
3
© 2009 Jorge Serrano González-Barosa
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GAP has transformed overnight a completely store in Vancouver, from ceiling to floor
© 2009 Jorge Serrano González-Barosa
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It is the time of People:Internet 2.0 = ¨ to share ¨
© 2009 Jorge Serrano González-Barosa
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Marketing in 2.0 must be alive, it is necessary to hear your
customers and to talk to them ¨
© 2009 Jorge Serrano González-Barosa
It is necessary to Change our Marketing Dynamics
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It is time for the peopleInternet 2.0 = to shareCRM + Web 2.0 = CRM 2.0
© 2009 Jorge Serrano González-Barosa
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The new CRM Ecosystem is there to help us…A new paradigm of CRM has born; CRM 2.0
© 2009 Jorge Serrano González-Barosa
It is necessary to Change our Marketing Dynamics
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It is time for the peopleInternet 2.0 = to shareDo you really listen to
your customers ?
© 2009 Jorge Serrano González-Barosa
World has changed,
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Use some channelsof Communicationexisting out there…
© 2009 Jorge Serrano González-Barosa
It is necessary to Change our Marketing Dynamics
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Driving Customers and Sales in a New Era of Uncertainty requires
to Innovate…
© 2009 Jorge Serrano González-Barosa
It is necessary to Change our Marketing Dynamics
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And you have all tools to make it possible,
just use them…right
