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The Current Landscape
Not clear where to put marketing dollars
Digital marketing seems toprovide results, but we’re not sure which ones to use
Why can’t we market the way we used to do?
I thought social media was for kids and celebrities
Back to the Basics
• Who is the customer?• What value do I offer them?• How do I best represent that value in the
marketplace?• How do I reach my customer in 2015?
Reach your Target MarketsFind your target clients• Identifying where targeted audience is both offline and online• Broad approach including community involvement, and online networks• Foundation of where your clients congregate will help indentify which networks
to build
Leverage the influencers• Determine key influencers within reach of your target audience group• Build a unique relationship with key influencers• Understand what matters most to these individuals
Take an integrated approach• Ensure your sales approach can be translated online• Determine the best channels to reach your audience• Use a combination of approaches and channels
2015 Strategy
Traditional Marketing• Social Networking• Client Referrals• Community
• Strategic Partners• Local Media
• Search Engine Results• Cold Calling
Content Marketing• E-Mail Newsletters• Postings/Blogs/V-Logs
• Case Studies• White Papers
• Social Media postings• Webinars• Mobile
Plus
Digital Marketing Components
Multi-screen Adaptation – smartphone, tablet & out-of-home
Downloads - in exchange for email addresses
Social Media - development & updates
Email – regular communciation with clients
Website Development or SEO Modification
Planning – program starts with a thorough map of activity
Database Management – additions and updates
Paid Advertising - online search, social and niche markets
Analysis & Modifications – constantly improving network
Advantages of Digital Marketing
• Reduces costs• Simple to measure• Greater client appeal• Brand development• Better customer engagement
Thank you
Ronald E. BakerPresident
55 Village Centre PlaceMississauga, ON L4Z 1V9
Email: [email protected]
Office: 289-292-0511