Drive new business with social media

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"We provide motivated small to mid size companies money making processes.

So they can be more productive, create more sales, stronger relationships and grow their business rapidly.”

Sandra Flores832-915-0706

[email protected]

© Constant Contact 2016

Change nameSimple Marketing Strategy for Small Business and Nonprofits

Drive New Business with Social Media

Par-ti-ci-pate

Flipping the funnel: marketing then

© 2017 Constant Contact, Inc

Flipping the funnel: marketing now



Engagement is the new word-of-mouth


78% say a

company’s social media

posts influence

their purchases

73%are likely to buy from a brand that

responds on social media

Impact of social media

84%of social

media users share to show their support for a cause


Your Advantage: your authentic

connection with your audience



Build and expand relationshipsIncrease brand

awarenessGrow your email list

Use social media to:



Agenda

1.Getting Starteda.Step 1: Pick a social media siteb.Step 2: Set-up your networksc.Step 3: Announce your presence

2.Create content3.Social media advertising4.Grow your list


Agenda




Photo Sharing

RecordedVideo

Networking

Live Video

B2B, B2C & Non-Profit industries

1 time per day or week

Photos, Videos, Links


Industries:

What to Post:

Frequency:

Business benefit:Advertising platform

Facebook

Food, Technology, Retail, Household Products, Entertainment

Photos, Links, Videos


Twitter

Industries:

What to Post:

Frequency:

Text limit: 140 characters 5 to 7 times per day

Business benefit:Fastest way to reach your audience, customer service


LinkedIn

Industries:

What to Post:

Frequency:

Business benefit:Establish expertise, network within your industry

Mostly B2B

Studies, Guides, Whitepapers, Testimonials, Videos3 or more times per week


Instagram

Industries:

What to Post:

Frequency:

Business benefit:Provide creative context and visual inspiration to connect with customers

Food, Art, Travel, Fashion

Images, Hashtags, Instagram Video

2-3 times per day


Agenda




Complete Your

Profile & Brand


Agenda




•Announce your presenceInvite &

announce your presence



In your email

• Ask them to follow

you

• Share benefits

• Include social links


On your website

• Make it easy

• Post on blogs


Seek out your existing and

target audience

Interact & engage



Agenda




Emotional© 2016 Constant Contact, Inc

What makes content shareable?

Engaging

VisualUseful


Images Links Video


Keywords & Hashtags (#)


Social media

Share your online content

Website

Email

Repurpose your email content



Share other’s content

Add your own spin!

• Your target audience

• Similar businesses

• Credible sources


80%valuable,

interestingcontent

Content Matters

20%Promotional

content


Agenda




Because of a social ad…

25% will visit the location or website14 to 16% will purchase a

product or service


How does it work?

1. Pick a message

2. Define the

audience

3. Set your budget


Constant Contact Facebook Advertising

BONUS: Promote your

mailing list


Agenda

a.Getting Starteda.Step 1: Pick a social media siteb.Step 2: Set-up your networksc.Step 3: Announce your presence

b.Create contentc.Social media advertisingd.Grow your list

Email Social Media73% more

customer engagement

57% more new customers

39% more business referrals

=



Add an email sign-up tab to

your Facebook

page


Add an email sign-

up link within the

post

Use email metrics to make social decisions



Agenda



1. Start with what you’ve got

•Growth takes time•Growth is an ongoing process• Efforts must be organized & consistent • A combination of traditional and modern methods are most successful

Growing your list sounds complicated but it doesn’t have to be if you understand.


Get Started

Pick your platform

1.

Start a business profile

2.

Make a post3.

46

•Small business marketing is...

•You really can do this!

Nurturing relationships.

Delivering on your promise.

Getting measurable results.

My Upcoming Seminars & Trainingwww.WeCoachThePros.com

Go For The Yes!Thursday April 20, 2017Saturday April 22,2017

Event Marketing WebinarWednesday April 26, 2017

11AM-12PM

www.WeCoachThePros.com

© Constant Contact 2016

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floresThis promotion (the "Promotion") ends tonight, after this seminar (the “Seminar”) at 11:59 p.m., local time (the "Promotion Period"). If eligible Constant Contact customers purchase the Email level product of Constant Contact during the Promotion Period, they will receive the Email level product at a discounted price of $5 per month for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are not currently a trialer or paying Constant Contact customer, (ii) attend the Seminar and receive this offer at the Seminar, and (iii) follow the link above and become a paying Constant Contact customer during the Promotion Period. After the first three months have ended, eligible participants will automatically be charged the current retail price for the Email level product unless they cancel their accounts. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions available at https://www.constantcontact.com/legal/terms.

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www.conta.cc/2k4uKhY*This promotion (the "Promotion") begins on February 1, 2017 at 12:01 a.m., Eastern Time ("ET") and ends on June 30, 2017 at 11:59 p.m., ET (the "Promotion Period"). If eligible Constant Contact customers upgrade to the Email Plus package level of Constant Contact during the Promotion Period, (i) they will, after completing all applicable requirements, receive a free Autoresponder Welcome Series consisting of three customized autoresponder welcome emails created by the Constant Contact design team. Constant Contact customers will be eligible to participate in this Promotion if they (i) are a current Constant Contact Email account holder in good standing, (ii) become a paying Constant Contact Email Plus account holder by 11:59 p.m., ET, on June 30, 2017 by visiting http://conta.cc/2k4uKhY (the “Sign-Up Page”), and (iii) fill out the information on the Sign-Up Page in order to start a discussion with the Constant Contact sales team regarding your business and the Promotion. If a customer participates in this Promotion, the customer will receive the customized autoresponder welcome emails no later than 7 business days after becoming a paying Email Plus account holder. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact offers a 30-day money-back guarantee on purchases of certain Constant Contact products, as more fully described at www.constantcontact.com/pricing. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions.

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$5/month for your first 3 months of Email

If you buy today!

Get 3 months of email marketing for

only

$5/mo.Autoresponder welcome series

($99 value)

FreeUpgrade

to Email+

Www.constantcontact.com/event-floresThis promotion (the "Promotion") ends tonight, after this seminar (the “Seminar”) at 11:59 p.m., local time (the "Promotion Period"). If eligible Constant Contact customers purchase the Email level product of Constant Contact during the Promotion Period, they will receive the Email level product at a discounted price of $5 per month for the first three months after they become a paying customer. Constant Contact customers will be eligible to participate in this Promotion if they (i) are not currently a trialer or paying Constant Contact customer, (ii) attend the Seminar and receive this offer at the Seminar, and (iii) follow the link above and become a paying Constant Contact customer during the Promotion Period. After the first three months have ended, eligible participants will automatically be charged the current retail price for the Email level product unless they cancel their accounts. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions available at https://www.constantcontact.com/legal/terms.


Upgrade now!

Do you already useConstant Contact?

www.conta.cc/2k4uKhY*This promotion (the "Promotion") begins on February 1, 2017 at 12:01 a.m., Eastern Time ("ET") and ends on June 30, 2017 at 11:59 p.m., ET (the "Promotion Period"). If eligible Constant Contact customers upgrade to the Email Plus package level of Constant Contact during the Promotion Period, (i) they will, after completing all applicable requirements, receive a free Autoresponder Welcome Series consisting of three customized autoresponder welcome emails created by the Constant Contact design team. Constant Contact customers will be eligible to participate in this Promotion if they (i) are a current Constant Contact Email account holder in good standing, (ii) become a paying Constant Contact Email Plus account holder by 11:59 p.m., ET, on June 30, 2017 by visiting http://conta.cc/2k4uKhY (the “Sign-Up Page”), and (iii) fill out the information on the Sign-Up Page in order to start a discussion with the Constant Contact sales team regarding your business and the Promotion. If a customer participates in this Promotion, the customer will receive the customized autoresponder welcome emails no later than 7 business days after becoming a paying Email Plus account holder. This Promotion cannot be combined with any other Constant Contact promotion or special offer. Constant Contact offers a 30-day money-back guarantee on purchases of certain Constant Contact products, as more fully described at www.constantcontact.com/pricing. Constant Contact reserves the right, in its sole discretion, to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the Constant Contact terms and conditions.




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