L O C A L W E B C O N F E R E N C E 2 0 1 4

D R . P E T E R R U P P E L

GEOFENCES

LOCATION-BASED SERVICES & POSITIONING Wo stehen wir heute?

LOCATION TRACKING, GEOFENCING & CO Was bedeutet dies für den Nutzer?

WHAT'S NEXT App gut, alles gut?

Netzbasierte Positionierung

1. GENERATION 3. GENERATION 2. GENERATION

LOCATION-BASED SERVICES & POSITIONING Wo stehen wir heute?

Gerätebasierte Positionierung

Background-Tracking

LOCATION-BASED SERVICES & POSITIONING Wo stehen wir heute?

GP S Cel l-ID

Accelerometer Gyroscope

Magnetic Field

Bluetooth

NF C

A-GP S

W IF I GSM

UMTS

LT E

RSS-Fingerprinting EO TD

UTDoA

Cel l-ID-TA

GLONASS

CDMA

Inertial

W IF I LCI

LOCATION TRACKING, GEOFENCING & CO Was bedeutet dies für den Nutzer?

Location-based Messaging

Mobile Prozessautomatisierung

Mobiles Targeted Marketing

Customer Analytics

LOCATION TRACKING, GEOFENCING & CO bitplaces.com

Geo-Insights Besucher-Trends

Location-based Messaging Komplexe räumlich-zeitliche Trigger

LOCATION TRACKING, GEOFENCING & CO bitplaces.com

SDKs iOS & Android

Ecosystem Partner-Channel, Cross-App-Promotion

LOCATION TRACKING, GEOFENCING & CO bitplaces.com

WHITE LABEL SDK

WHAT'S NEXT App gut, alles gut?

V I E L E N D A N K !

P E T E R @ B I T P L A C E S . C O M