Dr Pepper Snapple Group, Inc5301 Legacy DrivePlano, TX 75024(972) 673-7000

Contact: Jeremy R. Ross FOR IMMEDIATE RELEASE 219.242.7182 October 10, 2011 Ross8@purdue.edu

DR PEPPER ROLLS OUT NEW SOFT DRINK

PLANO, Texas-The Dr Pepper Snapple Group launches a soft drink that boasts the 23 authentic

flavors of regular Dr Pepper and a fraction of the calories. Dr Pepper TEN, now available at

retailers nationwide, packs a timeless taste with only 10 calories per can. But not so fast ladies,

it’s for men only.

Dr Pepper TEN was designed specifically for the health conscious male consumer who wants the

great taste of regular Dr Pepper but with less calories. Dr Pepper TEN breaks the mold of the

traditional diet soft drink by featuring an integrated marketing campaign aimed at men. The

campaign comes complete with the tag line, “It’s Not For Women,” and is slated to appear on

national television, print and online media. 

Dave Fleming, director of marketing for Dr Pepper said, “Men told us that they wanted a low-

calorie option with the full flavor of regular Dr Pepper – and that’s exactly what we’re delivering

with Dr Pepper TEN. I’d say these are the 10 hardest-working calories in the beverage business.”

Dr Pepper TEN is one of the beverages helping DPS meet their goal of focusing at least 50

percent of its products in development on health and wellness by 2015. DPS plans to include

reduced-calorie products, smaller portion sizes and improved nutritional offerings in

the future.

Dr Pepper---2

The Dr Pepper Snapple Group is a leading producer of flavored soft drinks. DPSG markets Dr

Pepper and more than 50 other carbonated beverages, including juices, teas, mixers and waters,

across North America and the Caribbean.

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Fact Sheet

Dr Pepper was invented in Morrison’s Old Corner Drug Store in Waco, Texas by the Brooklyn-born pharmacist Charles Alderton.

According to the US Patent Office the beverage known as Dr Pepper was sold for the very first time on 12th January 1885, making it the oldest major soft drink in the United States.

Dr Pepper is first in its flavor category and second overall for flavored carbonated soft drinks in the U.S.

The Dr Pepper capital of the world is considered to be Roanoke Valley, Virginia because more of the sodas are sold here than in any other urban area east of the Mississippi.

Dr Pepper has a line of jelly beans made with the Jelly Belly company.

The Dr Pepper Museum, located in the Artesian Manufacturing and Bottling Company building in downtown Waco, Texas, opened to the public in 1991.

Dr Pepper is made with 23 different fruit syrups.

The Dr Pepper Snapple Group is the market leader in the flavored carbonated soft drinks category.

Other key brands by DPSG include: Snapple, 7UP, Mott’s, Sunkist Soda, Hawaiian Punch, A&W, Canada Dry, Schweppes, Squirt and RC Cola.

More than 75 percent of the company's volume is from brands that are either first or second in their flavor categories.

Caption:Be a man, man. Sacrifice nothing with Dr Pepper TEN, the manliest 10 calories in beverage history.