Masthead: The masthead for this page spreads from the left hand bottom corner diagonally across to the page. The font used is informal which is appropriate to the genre of the magazine as the target audience is young and therefore the use of formal text would not be needed. The colour of the text is silver which blends well with the back ground image. Also the colour is relevant to the image and the genre of the magazine as silver represents technology and dance music is produced using technology.

Main Image: Unlike the double page spread in the NME, on this particular page of the magazine there is only one image and this has been spread across the two pages and has been used as the background. The image is of a young man sat around in what looks to be a music studio as he is surrounded by musical instruments and music software, the image is very appropriate for the article as it sets the scene that it will be about this persons music. The fact that the magazine has chosen to do an interview with a young person is appropriate as the magazines target audience appeals to the younger generation therefore this image will relate to the target audience. By making this image the background and spreading it across two pages makes it in your face and striking which in my opinion is a positive thing as it makes you look at the page and draws you into reading the article.

Article: This particular article is about a musician named Swindle’s work and how he is proving himself in the music industry. The article is positioned near to the bottom left hand corner, which is different to the traditional layout that the NME used by placing the article in the top right hand corner. The article only consists of 1 1/3 of columns which makes the article look quite small, however the text size used is small therefore still containing most of the information that would have been included if the article was a bit bigger. The use of a drop-cap has been used to establish the start of the article. House Styles: The colours used on this page are blues, greens and silvers, which are not the same as the colours used on the front cover

page as the colours used there are, black, silver and yellow. By using these colours on this page they are not following a particular house style. Not using a house style could be said to be a bad thing as the magazine is not following any consistency making the magazine look unprofessional. However it could also be said to be a good thing as it gives each page of the magazine a fresh look making it exciting to turn the page as there isn’t the same repetitive style. The colours used on this page contrast hugely with the colours on the NME double page spread as they do follow a house style and the colours used are very formal.

Main Image: The main image has been placed in the top centre of the page, and unlike the Mixmag magazine there are several other images on the page. The images used are all images of the artist Florence, who the article is about, just like in the Mixmag magazine they too have chosen to interview a young artist and use images of a young person as it appeals to the target audience of the magazine as the magazine targets a young generation. Using several images makes the page look attractive to look at because if the article was all text and no images it would put people off reading the article as all the text would look daunting. I think using several images is a very positive feature to have as it makes the page look interesting and attractive.

Masthead: The masthead for this particular article has been placed on the previous page, this is due to the popularity of the artist that they have been able to dedicate several pages for her article. This could be said to be a good thing because it builds up the anticipation for the article making the reader want to read on, i see this as a negative thing to do. I believe it isn’t a very good idea to have the masthead on a previous page as it could confuse readers as they may not see the previous page and not be aware of what the article is about and therefore would not read the article.

House styles: The house styles in this magazine consist of white, black and red, these colours are very formal and in comparison to the Mixmag double page is quite dull, however by making the house styles formal they do not sway to a particular gender, they appeal to both. The use of red is very clever as it could be said that it is representing the artists’ hair as she is famously known and recognised for her red hair. In some whys the house styles are consistent throughout the magazine as very formal colours and the use of red have been used on the front cover and also on the contents page.

Article: This article is considerable larger that the article in Mixmag, this is due to the popularity and how big the star is. The font size is a similar size to that used in Mixmag, this font size allows the article to contain a large amount of information and still be clear and able to read, and because I have seen this font size used in two magazines I believe that it would be appropriate to use it within my magazine article. The use of drop caps has also been used in both magazines to indicate the start of the article or the start of a new part of the article, I like the idea of using drop cap to indicate the start of the article as it gives the magazine a traditional and professional look.