Dots 2015 - Adam Morgan, eatbigfish

DOTS 2015 #dotsconf @eatbigfish

Transforming Limitations Into Possibilities, And Why It's Everyone’s BusinessAdam Morgan





The limitation is the impetus for a better outcome


1.Propelling QuestionsA different way to frame the challenge



A BEAUTIFUL CONSTRAINT: How To Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business

@eatbigfish

“If something is going to be better, it is new, and if it’s new you are confronting problems and challenges you

don’t have references for.

To solve and address those requires a remarkable focus. There’s a sense of being inquisitive and

optimistic, and you don’t see those in combination very often”

Jonathan Ive


2.Can if…

A different way to find solutions



3.Create Abundance A different way to think about resources






A BEAUTIFUL CONSTRAINT: How To Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business

@eatbigfish

‘Entrepreneurship is the pursuit of opportunity beyond resources controlled’

Professor Howard Stevenson, HBS



Transforming constraintsThree key capabilities to develop• Asking Propelling Questions• Can-If solution cultures• Creating Abundance and Disciplined Resourcefulness


Why might this capability be important to us?

• Answering the questions we want to ask of ourselves

• Answering the questions our consumers are starting to ask of us


Cross platform mobile messaging…for free


The latest fashion… at disposable prices


Good value, fast food


Good value, fast food …with a side of sustainability


The latest smart phone …but no contract



Uber’s Children


Two questions to leave you with1. How do we need to transform ourselves to be the darling of Uber’s

Children?

2. How can our apparent constraints make that transformation more, rather than less beautiful?
