Dossier Mediterranean Week of Economic Leaders 2014 - ASCAME

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MediterraneanWeek

of EconomicLeaders

26th-28th of November 2014Casa Llotja de Mar

Barcelona

a need for change

In collaboration with:

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Mediterranean Week of Economic Leaders26th-28th of November 2014

The Mediterranean Week of Economic Leaders has become one of the

major economic events in the Mediterranean region.

Over the last 7 editions, more than 10,000 business men and women,

governmental entities of the Mediterranean region and representatives

of international and regional institutions have met to discuss and pro-

mote the Euro-Mediterranean cooperation and integration as a core

factor for the economic and social development of the region.

For more information www.medaeconomicweek.org

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Overview 2013: VII Mediterranean Week of Economic

Leaders (20th - 22th November 2013)


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Overview 2013: VII Mediterranean Week of Economic Leaders (20th - 22th November 2013)

Place: Casa Llotja de Mar, Barcelona

Participation: More than 1,200 participants mainly companies, public and private representatives and regional and international organizations from all the Mediterranean countries

Forums: Nabdf, Medacity Forum, Meda Women Entrepreneurs Forum, I Summit of Islamic Finance

Seminars: «Universities-Enterprises Cooperation», «Mediterranean Free & Special Economic Zones Network», «Intelligent solutions for the Mediterranean cities»

Internal meetings: Ascame Executive Committee, Afaemme General Assembly, Medcities General Assembly

Projects meetings: GMI Steering Committee, I ENPI networking

In the framework of this Week, many agreements were signed: Ascame-Femoza, Ascame-Unimed, Ascame-Medcities, etc…


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The Association of the Mediterranean Chambers of Com-merce and Industry (ASCAME) and the Barcelona Chamber of Commerce, with the collaboration of the Secretariat of the Union for the Mediterranean (UfM), the Investment Bank (EIB), and the European Institute of the Mediterranean (IEMED) will organize together with other institutions the

8th Mediterranean Week of Economic Leaders

www.medaeconomicweek.org

Port of Barcelona


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This year, the 8th edition of the Mediterranean Week of Economic Leaders will play a vital role in line with the lat-est regional developments, offering again a unique plate-form for thought exchanges of experiences, addressing critical issues like the integration of the Maghreb region, the Mediterranean city values, the opportunities of the Islamic Finances or the entrepreneurship by sharing best practices, proposing concrete projects and creating new business opportunities.


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The focus of this 8th edition will be made on Green Economy as a main driving force for the economic and social growth of the region.


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Forums


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The Mediterranean Week of Economic Leaders will include this year different forums and events focused on key aspects for the development of the Mediterranean region:


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FORUMS

26th November 2014

11th North Africa Business Development Forum (NABDF) 1st Summit of Free and Special Economic Zones 1st Meda Entrepreneurship Forum

27th November 2014

6th Mediterranean Tourism Forum (MEDITOUR 2014)6th Eco Meda Green Summit

• Mediterranean Solar Forum • VI MEDACITY: special edition on Green cities• VI MEDITOUR: special session on Green Tourism

28th November 2014

6th Eco Meda Green Summit• Mediterranean Forum for Economic Intelligence • Global Eco Forum

2nd Summit of Islamic Finance


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North Africa Business Development Forum26th of November 2014

The XI NAbdF aims at creating a sustainable development model for the region based on a transparent and efficient ad-ministration, as well as a more open and dynamic business environment and concrete improvements in the quality of life of the citizens.

This year the focus will be on the 25th anniversary of the Arab Maghreb Union (UMA).Since its foundation in 1989, the UMA is facing serious challenges in achieving its objectives: the creation of joint structures for regional cooperation. The occasion of the 25th anniversary represents an opportunity for reflection on how to overcome these concerns. Is it time to consider a new strategic direction for the region? What role can civil society play in this new approach?

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North Africa Business Development Forum26th of November 2014

Programme 08.30 Registration

09.15 Official Inauguration of the VIII Mediterranean Week of Economic Leaders, the XXIII General Assembly of ASCAME and the XI North Africa Business and Development Forum (NABDF)

10.00 Special session – 25th Anniversary of the Arab Maghreb Union (UMA)

11.30 Coffee break and networking

12.00 Presentation: The Maghrebi Initiative of Commerce and Investment (IMCI)

12.30 Presentation: Economic Council Morocco-Spain

(CEME)

13.00 Focus on Morocco: a country in movement

14.00 Lunch

16.00 North Africa Market Exchange B2B Networking Event

19.00 Conclusions and clousing remarks

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Free and Special Economic Zones Summit26th of November 2014

Ascame and Femoza want to establish an action plan to in-crease the absorption of foreign investment and provide a safe and comfortable scenario for future projects, not only in their decision-making process, but also during the implemen-tation and exploitation of their business.

Free Trade Zones, in addition to the benefits and advantages they offer, still need to strengthen their role as providers of infrastructure and services. This forum aims to discuss the strengths and weaknesses inherent in the free zones in the region and to establish guidelines for a program of action and present two areas including that of the Mediterranean.

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Free and Special Economic Zones Summit26th of November 2014

Femoza

Programme

08.30 Registration 09.15 Official Inauguration of the VIII Mediterranean

Week of Economic Leaders

10.00 Welcome remarks and a vision to 2020

10.30 First Session: Foreign Direct Investment (FDI), trends, goals and ambitions


12.00 Second session: Investment Promotion Agencies (IPA’s) best practices and new challenges

14.00 Lunch

16.00 Third Session: The role of logistics and Free Zones attracting Foreign Direct Investment (FDI)

18.00 Conclusions and closing remarks

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Mediterranean Entrepreneurship Forum26th of November 2014

Entrepreneurship is generally recognized as a vital element in economic development and an driving face for private sector growth and diversity. It plays a major role in contributing to capital formation, creating employment opportunities, reduc-ing the concentration of economic powers, inducing forward and forward linkages in an economy, creating and distribut-ing wealth, and generally promoting economic growth.

The Mediterranean countries must move towards more pri-vate sector oriented economies, there is an urgent need to encourage and support entrepreneurship, and to foster a generation of young entrepreneurs who have the knowledge and business culture to take advantage of the wealth of op-portunities in the future.

In light of that, Ascame, UfM, Unimed in cooperation with Interactive Business universities, schools and others Network are organizing this year the 1st Mediterranean Forum for En-trepreneurship in Economy.


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Mediterranean Entrepreneurship Forum26th of November 2014

Programme

16.00 Official Inauguration

Success Stories

An Entrepreneur’s Success Story

Learning from others: Common Mistakes and Practical Advice given by Entrepreneurship Veterans

1. How will Entrepreneurship and Education Shape the Future of the Mediterranean?

2. The Makings of an Entrepreneurs: Born or made?

3. Education: Preparing the New Generation of Entrepreneurs Education and Training are Essential

4. Policies and Programs for Financing Young Entrepreneurs: The Role of Public Agencies, Banks and Angel Investors.



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Mediterranean Week of Economic Leaders27th of November 2014

The 6th edition Meditour

The Mediterranean: A Sea of Enchantment

Shared History…Common DestinyThe history of the Mediterranean is the chronicle of the in-teraction of the cultures and people of the lands surrounding the Mediterranean Sea, an area that played a larger-than-life role in the progress of civilization.

The Mediterranean has been a principal artery of transport, trade and cultural exchange between diverse peoples, en-compassing three continents: Western Asia, North Africa, and Southern Europe.

It is the lifeline that nourished the Mesopotamian, Egyptian, Canaanite, Phoenician, Carthaginian, Greek, Roman, Byz-antine, Ottoman, Christian and Islamic cultures, and helped to shape a Mediterranean identity and a common destiny, as well as a unique brand.

MEDITOUR 2014: Focus on LebanonThis year, MEDITOUR 2014 will have a special focus on Lebanon as one of the jewels in the Mediterranean crown and especially on Beirut, natural meeting point, which has regained its status of tourist, cultural, and intellectual centre, as well as a hub for commerce, fashion, and media. Through the ages, Beirut’s Phoenix-like rebirth, has fascinated visitors


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and captivated the world’s imagination thanks to its cosmo-politan and open-minded features and the interaction of the ancient with the ultramodern.

The forum is jointly organized by the Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon (CCIA-BML) and the Association of Mediterranean Chambers of Commerce and Industry (ASCAME).

MEDITOUR 2014: Main Challenges & OpportunitiesOur forum will take place against the backdrop of declining tourist arrivals to the Southern and Eastern Mediterranean Countries (SEMCs), primarily due to instability in the region over the past 3 years.

The steep decline has come after a period of healthy annual growth between 2005 and 2010, averaging 8%, resulting in serious economic consequences, particularly in countries where tourism is a strategic sector. According to research, the tourism sector accounted for 3.8 million direct jobs in the SEMCs (7% of total jobs), and 8.5 million indirect jobs (15% of total jobs).

Consequently, it is our duty to discuss and develop a strategy to help Southern and Eastern Mediterranean Countries to re-gain the tourists that they lost to instability, especially from Europe. As stability returns, this task will become easier, and will offer opportunities for investment and sustainable growth.


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In that connection, CCIA-BML will propose The Beirut Decla-ration on the Promotion of the Revival of the SEMC Tourism Industry, for discussion and adoption.

Finally, ASCAME and CCIA-BML hope that MEDITOUR 2014 will allow participants to learn about the trends that are shap-ing the Mediterranean tourism industry, and gain specific, in-depth knowledge and experience. As you can see in the program below, the Forum is filled with topics and activities that are relevant to the Mediterranean tourism industry and connected to its present and future needs.

Raouche, Beirut


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Programme 09.00 Official Inauguration

09.45 Special session on Lebanon

11.30 Coffee break

12.00 The future of Travel and Tourism in the Mediterranean Region - A vision to 2025

13.00 Competition and Cooperation

14.00 Lunch break

16.00 Mediterranean Green Tourism

17.30 Mediterranean Tourism Agency



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Eco Meda Green Summit27th-28th of November 2014

The Eco Meda Green Summit aims to address the business needs in terms of profitability and competitiveness, by in-troducing the environment as a relevant element in the com-pany’s strategy.

By creating a framework for debate and reflection with high level experts and key actors from the private and public sec-tors, the forum seeks to deliver relevant information to deci-sion makers who have to implement the priorities of the UfM and promote a green economy among companies.

The overall objective is to encourage expertise exchange re-garding environment priorities and challenges, to promote green economy and to help companies implement sustain-ability programs through the use of resource efficiency and cleaner production.

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The Mediterranean Solar Forum will bring together govern-ments, international organizations, project promoters and private investors, in order to reflect upon and discuss the challenges and opportunities that solar energy represents for the Mediterranean, taking into consideration its strategic im-portance as an abundant and sustainable energy source for the region.

It will also gather, for the first time, the projects of the “ENPI CBC MED Solar cluster” established in Amman, Jordan in October 2013 and composed of all the ENPI CBC Strategic Projects promoting the growth of the Mediterranean Solar sector: FOSTEr in MED; SHAAMS; MED SOLAR; DIDSOLIT-PB; STS-MED and; MED DESIRE.

In the framework of:

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Mediterranean Solar ForumProgramme

27th November

09.15 Official Welcome and Opening Session. Solar Energy – Tapping the Economic and Environmental benefits for the Mediterranean Region

10.00 Leveraging Investment in the Mediterranean Solar market


12.00 Regional Cooperation for the promotion of the Solar Sector

14.00 Lunch break

16.00 MEDACITY special session: Future Mediterranean Cities: New energies for sustainability

18.00 Renewable Energies Market Exchange – B2B networkings



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Special Edition on green cities VI Meda City 27th November

16.00 Future Mediterranean Cities: New energies for sustainability

18.00 Conclusions and closings remarks

Modern cities around the world consume over half of the glo-bal electricity output, and – with the tendency towards urban-ization marching forward year on year – this trend is set to continue, putting further pressure on electricity supplies and security. Innovative, adaptable technologies and solutions for secure and versatile renewable energy generation exist how-ever, and the challenge facing researchers, urban-planners and policy makers is how to scale-up successful projects and put them at the service of the sustainable development of our cityscapes and urban environments. The Mediterranean, where natural resources abound, is uniquely placed to posi-tion itself at the forefront of this innovative approach.

This “Special Edition” session of the MEDACITY Forum, in the framework of the ECO MEDA GREEN SUMMIT, will explore the integration of technologies for renewable energy generation into Mediterranean urban environments, reflect-ing on the challenges, opportunities and impacts for the re-gion’s cities in terms of infrastructure, economics and image.

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Special Edition on green tourism

27th November

16.00 Mediterranean Green Tourism

18.00 Conclusions and closings remarks

The Meditour Forum will highlight, in this session, successful strategies companies can use to make their tourism products more sustainable. The event will challenge businesses and governments to address their present travel policies, as well as demonstrating case studies and success stories from around the region and internationally.

Presentations will come from renowned industry experts highlighting solutions and initiatives already available, as well as discussing innovations that will drive the sector forward. It is the must-attend event for those looking to develop green tourism policies, projects and technologies or looking to make their existing operations more sustainable.

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The unplanned divergence between the raising Arabic region and failing Europe is mapping an uncertain landscape that complicates the pro-motion of a shared sustainable development. How to speak about environmental protection when people are just demand-ing jobs and basic social rights, by any means necessary?

However, another order could emerge from chaos. There is indeed a narrow window of opportunity to create a common sustainable path between the south and the north of the Medi-terranean that values natural resources, economic develop-ment and social cohesion at the same level. The so-called green economy, or sometimes blue economy when applied to the unique Mediterranean ecosystem, would be again the main topic to be discussed during this Global Eco Forum 2014, an international meeting place for decision makers, opinion leaders and change agents, organized annually by the envi-ronmental association eco-union.

The 2014 Global Eco Forum which celebrates its 7th edition will have a specific focus in water, green energy and green job, as core factors for the sustainable development of the Mediterranean.

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Global Eco ForumProgramme 28th November

08.30 Registration

09.00 Opening – Opportunities & Challenges of the Green Economy

10.00 The GREEN FINANCE dialogue: how to influence international financial flows to sustain the transition towards Green Economy?


12.00 The GREEN JOBS dialogue: how to create fair jobs and competitive businesses that values and promote a sustainable environment?

13.30 Lunch break and networking

15.00 WORKSHOP on eco-entrepreneurships, green skills & sustainable business multi-stakeholders participative workshop

17.30 Key Note on Green Finance

18.00 Conclusion and closing remarks - Roadmap and action to implement Green Economy in the region

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Mediterranean Forum for Economic Intelligence

28th November

The Mediterranean and its adjacent seas (Black, Red, Caspian) constitute a progressive integration economic zone, although it is not always obvious. Special attention from all the economic stakeholders should be paid to the environment and energy sectors due to their strategic nature at a regional and global level

In contexts where the complexity is high and the uncertainty is common, the Competitive and Economic Intelligence tools contribute to improve the competitiveness of the organizations and enterprises through the assessment of the context, “offensive” –Preparation towards competitors– as well as “defensive” –preservation of the competitivness–.

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Mediterranean Forum for Economic Intelligence

28 November

Programme

09.30 Official Inauguration 11.30 Coffee break and networking

12.00 Mediterranean, climate change and business opportunities

13.00 The energy scenarios for the seas of the Mediterranean


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Islamic Finance Summit28th of November 2014

The international financial crisis has shown that Islamic ban-king is healthier than most of its conventional peers. This kind of banking moves vast amounts of resources around the world, which can benefit public and private sectors alike and which can attract substantial financial flows to production, in-dustry and tourism. Therefore Islamic Finance represent one of the fastest growing sectors within the international financial system.

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Islamic Finance Summit28th of November 2014

Programme

08.30 Registration

09.00 Opening session

09.30 Islamic Finance, new frontier, new opportunities:How the advantage for Mediterranean region?


12.00 Takaful or islamic insurance in the Mediterranean: A coming age


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Events


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ASCAME GENERAL ASSEMbLY (26th November)(Association of the Mediterranean Chambers of Commerce and Industry)

Founded on October 1982, as an initiative of the Barcelona Chamber

of Commerce in conjunction with its counterparts from different Medi-

terranean countries, ASCAME is nowadays the main representative of

the private sector in the Mediterranean. With a membership of more

than 300 Chambers of Commerce and other associated bodies from 23

countries bordering the Mediterranean Sea, ASCAME works with the

most important organizations and international institutions, aimed to the

social and economic development of the Mediterranean region, among

others, the European Union (EU), the Union for the Mediterranean (UfM),

the European Investment Bank (EIB), the World Bank, the Arab League

etc.. also being present in multiple high level workgroups.

For more information www.ascame.org

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Paricipating institutions:

OTHER EVENTS

26th November 2014

ASCAME General AssemblyNorth Africa Market Exchange: B2B meetings

27th November 2014

Renewable Energies Market Exchange: B2B meetings

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WELCOME TO CASA LLOTJA dE MAR

Casa Llotja de Mar will host the 8th Mediterranean Week of Economic

Leaders

Casa Llotja is located on the sea front in the historical centre of Barcelona,

is one of the most significant and splendid monuments representing the

economy and culture of the city. It was built in the second-half of the 14th

century, the most brilliant period of Catalan Gothic.

The present neoclassical building was constructed in the 18th century on top

of the old medieval building. The antagonism of styles makes Casa Llotja a

historical and artistic monument of immense architectural interest, to which

is added the incalculable artistic value of its halls and rooms, decorated

and enriched mainly with 18th and 19th century sculptures and paintings by

students and professors of the Academy of Fine Arts.

Its wide variety of rooms makes it the perfect place for hosting all man-

ner of different business events with excellence and singularity as the

main references: presentations, lunches and gala dinners, conferences,

advertising campaigns, fashion shows, concerts, receptions, press confe-

rences, etc.

www.casallotja.com

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Let’s make of the mediterranean a thousand things at the same time

www.medaeconomicweek.org

@ascameorg #medaweek2014www.ascame.org