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2010 Technology Conference & Expo
Don’t Wait for a Redesign: Improve Your User Experience Now
Amy Knox & Dina Lewis, CAEDecember 14, 10:30 a.m.
Agenda
• Assess
• Tweak
• Repeat
• Quick Site Evaluations
Assess
• Site Analytics
• Usability Testing
• Content Strategy
Assess – Analytics
CrazyEgg
Segments
Mobile Users
Google Analytics blog 11/30/10
Assess - Analytics
Usability Testing
Read the books
Test with Online Tools
Conduct an Expert Review
Professional Testing with Morae
Professional Eyetracking
Usability TestingTree Testing• Does navigation make
sense to users?• Test existing or proposed
navigation
• $109 / month; $990 / year• Quick & easy to implement• Participants don’t need special
software• Online & available 24/7• Immediate, real-time results
Sample tree testTreejack
Usability Testing
Attention Analysis• What do users see on
your site?• Use on design comps or
screen shots of live site
• $5 per image; Free preview• Submit images, get responses• Fast turn-around• No recruiting requiredFeng-Gui
Usability TestingRemote Asynchronous
Usability Testing• Can users accomplish the
key tasks on our site?• Your users on your site!
• $350 per test• Participants don’t need special
software• Online & available 24/7• Immediate, real-time resultsLoop11
Usability Testing
Live Usability Testing• Can users accomplish
key tasks on our site?• Quickly ID problem
areas
• $1,495 license• Mobile lab• Real users, real-time results
Content Strategy
Learn • Plan • Create • Govern
• Scannable • Plain language• Call to action• Keywords• Think mobile
Tweak
• Inform
• Invite
• Gather feedback
Tweak - Forms
The $300 Million ButtonHow Changing a Button Increased a Site's Annual Revenues by $300 Million
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Check OutFirst time customers
Returning customers
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Continue
Log-in
Check Out [New & Improved]First time customers
Returning customers
You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. …
Repeat
Site evaluation checklist
• General• Navigation • Content is employed effectively• Design does not impede usability• Site Search• Forms • Advanced
Contact InformationAmy KnoxInformation Architect & User Experience ConsultantBeaconfire ConsultingPhone: 703-894.0080 ext 248Email: [email protected]: www.beaconfire.comTwitter: amyk1203
Dina Lewis, CAEPresidentDistilled Logic, LLCPhone: 202-320-3060Email: [email protected]: www.distilledlogic.netTwitter: dinalew
