Don’t Limit Your SEO Strategy:

Go International!

Is your company engaging in an international SEO campaign?

If it isn’t, you are missing out on a wide array of opportunities for

business.

Limiting yourself to one nation or region may seem simpler, but it also

confines you from potential customers who could find you online.

Think you’re already targeting the most profitable market?

If you’re campaigning in North America, you’re right, but only for now.

A recent study by eMarketer

projects that

the Asia-Pacific region will overtake North America

to become the

largest market in the world for B2C e-commerce sales in 2013.

It’s time to jump on the international SEO bandwagon!

Stop limiting your visibility outside of your home region and start developing a smart plan for targeting other nations and cultures.

Your North American SEO campaign is not going to directly transfer to other regions, so you must tailor your content for new audiences.

Local businesses

shouldn’t assume that they have no international potential, either.

Your particular brand may appeal to a niche market in another country where there is little competition, so develop a site that is fully capable of handling traffic from global visitors that want a quick, accessible page.

The most important first step towards a successful international SEO campaign is to ensure that searchers land on the appropriate page.

If the wrong page appears in a foreign language, searchers will immediately return to the SERPs.

Common Concerns About International SEO The most common worry about international SEO is that it will be too expensive for the ROI it requires.

Yes, the investment can be costly, but if you do the right research first, your business will likely recoup your losses quickly.

Look into which international markets will be receptive to your products or services using Google Analytics. You may have organic potential

in

an international market.

However, developing an understanding of the native culture will allow you to create a connection

with your clients.

You can’t just transfer your online strategies directly to websites optimized for other countries. Take time to research

any unusual SEO

parameters for your target areas so that you don’t make any unnecessary mistakes.

Often it is possible to repurpose content for international sites, but you will probably have to create new batches of content that address the cultural differences of a new region.

Translation

is clearly one of the greatest concerns for new international SEO campaigns. Tools such as Google Translate can assist in the translation process, but seeking counsel from a native speaker

is the best SEO practice.

When choosing which languages to focus on, you might not always want to choose a nation’s official language. If your ideal client is more often a speaker of a secondary language, you might find a niche with little competition if you choose to translate to that language instead. Targeting a culture

can

be just as effective as targeting a country.

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