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Don't Give it All Away
The number one rule when it comes to converting YouTube views into traffic, is to not give
away the farm in your video. In an ideal world, you've set up a blog post or landing page in
which the video in question is merely a part of a greater point. Let's say for example you are
offering a very specific tip in a video about how to write articles more easily with a simple
template or concept of execution. When you reach the end of your video and your viewer fully
understands how to employ your method, tell them that the next thing they have to do is learn the
simple way to maximize that very same technique with specific SEO placements.
The point is not to simply produce a video and tell people that they can find more stuff on your
site, but rather to let you users know that there is more to be learned about the exact video they
watched if they continue through to the link in the info box, which should take them directly to
where they need to go. When you operate in this way, you almost mandate that your views
convert into traffic, and you can even include the video on the page they are landing on so that
they realize your site is the actual authority source on the matter, and YouTube is merely a
medium to deliver it to them.