Dominant Innovation

Dominant InnovationThe secret of dominating the market

Jay LeeOhio Eminent Scholar; L.W. Scott Alter

Chair Professor, Univ. of Cincinnati;

Changjiang Chair Professor and Dean of

Advanced Industrial Technology Research

Institute, Shanghai Jiao Tong University.

Why should attend:

1. To dominate the market with systematic methodologies.

2. To achieve customer-centric product and service innovation.

3. To bridge the gap between product and customer needs with innovation

strategies and methodologies.

4. To achieve long-term competitive advantages instead of short-term profits.

5. To be a successful innovator instead of follower in the market.

6. To get dominant innovation solution for your company.

Tel:86-21-61435790 Fax:86-21-55663190 Email:[email protected]

Date: March 26th, 2010; Length: 1 day.Venue: Intercontinental Hotel, Shanghai Pudong

Hot line: 400-628-8980

Dominant Innovation

Introduction Innovation is not just about new product development, but it also refers to the creation of new value-added services to achieve better productivity and performance. Companies such as IBM, John Deere, Microsoft, Apple, Samsung, Nintendo, etc. are transforming to be Smart Service Business leaders. Companies should learn how to develop niche expertise with value-added innovation to compete globally.

This Short Course introduces the concept and strategies for product and business innovation based on Dominant Design approach. Innovation Matrix tool for developing smart product service business will be introduced with case studies.

Objectives:1. To understand product and service systems2. To learn how to develop strategies of service innovation3. To formulate product and service Innovation from customer gaps (unmet needs)4. To learn how to use the effective tools to identify innovative products/services opportunities

Who Should Attend:This program is designed for business executives, directors, managers, as well as product designers, and R&D engineers who currently have, or will have, responsibility for any aspect of planning, design, and implementation of new product design, manufacturing, and service business, including:

• Chief Technology Officer

• Chief Marketing Officer

• Product Development Director

• Innovation Director

• Marketing Director

• Product Director

• Product Category Manager

• R&D Director

• Engineering Director

• Technical Director & Manager

• Marketing Research Manager

Benefits:1.You will get back with your own dominant solutions.2. You will learn how to dominate the market with product and service innovation.3. You will be able to bridge the gap between product and customer needs with dominant innovation tools.4. You will learn profound experiences from real case studies.


The secret of dominating the market

Case from previous event:

Innovation Matrix

The Application of Dominant Innovation in projector product and service design

Trainer: Pro. Jay LeeOhio Eminent Scholar; L.W. Scott Alter Chair Professor, Unv. of Cincinnati

Jay Lee is Ohio Eminent Scholar and L .W. Scot t A l te r Cha i r Professor, University of Cincinnati; D i r e c t o r o f N S F I n d u s t r y /University Cooperative Research Center on Intelligent Maintenance Systems; Founder of Dominant

Innovation; Changjiang Chair Professor and Dean of

Advanced Industrial Technology Research Institute,

Shanghai Jiao Tong University.

Previously, Jay served as Director of Product

Deve lopment and Manufac tu r ing a t Un i ted

Technologies Research Center (UTC Business Units

including P&W Jet Engines, Otis Elevators, Carrier

Air Conditioning, Hamilton Sundstrand, UTC Fuel

Cell, etc.) He served as Program Director at National

Science Foundation (NSF) during 1991-1997

and managed a number of programs including

Engineering Research Centers (ERCs) program,

Industry/University Cooperative Research Centers

(I/UCRCs) program, and Design, Manufacture, and

Industrial Innovation (DMII) Div.Furthermore, he served

as advisor for a number of academic institutions

including Johns Hopkins Univ.and Cambridge Univ. of

UK. Etc.

His current research focuses on dominant smart

product service design, smart autonomic computing,

embedded infotronics technologies and smart

prognostics (supported by over 40 global companies

including Toyota, Boeing, GE Aviation, P&G, etc.)

Jay has published over 150 technical papers, 2

books, 5 patents, and 2 trademarks. What's more, he

is a world-renowned speaker who has delivered over

150 invited keynote Speeches at major international

conferences.

AGENDA1. Business trends and changing service model

• Changing service model

• Future trends of E-service and how E-service can

deliver more unmet needs to customers

• Case studies: GE Medica l to GE Heal thcare

Technologies, John Deere, GM OnStar, etc.

2. Introduction of Dominant Design Innovation for product and service Systems• Understand the innovation systems

a. Continuous Innovationb. Discontinuous Innovationc. Disruptive Innovation and Dominant Innovation

• Introduction of product service systems

• Product design vs. service design

• Product innovation vs. service Innovation

• Case studies on successful service design innovation

3. Dominant design tools for product and service innovation• Innovation matrix: how to formulate product and

service innovation

• Space Mapping of Customer Needs: how to find gaps

• Quality Function Deployment (QFD) for gaps and

priority mapping

• Examples:a. Transform smart microphone from sound delivery to content deliveryb. Wash Machine vs. Cloth Care Machinec. Nike shoes vs. Nike+ for running experiences

• Case Studies

a. Avery Dennison Smart Labelb. Smart Pen for communication servicesc. Lixing Battery for mobile power services

4. Growth strategy from OEM-OBM-ODM-OSM

5. Emerging technologies and tools for smart product and service design• Infotronics Technologies vs. Information Technologies

• Smart IT-enabled Product Service Technologies

6. Innovation assessment tools

7. Group case studies





About InnoEC

Alcatel Shanghai, ASP, Bayer, Li-Ning Sports, Cadbury, C-Bons, Changhong, Conexant, DSM, Emerson Climate, EPCOS, GE, Gemalto, Grammer Automotive, Haier, Huntsman, Intel Shanghai, Invista, Johnson & Johnson, Kohler, Kone, Kraft, Lenovo, Nokia, Packetfront, Pan Asia Technical, Philips, Perfect, PRTM, Putzmeister, Roechling Automostive, Saint-Gobain, Schneider Electric, Shanghai

Ericcson, Tencent, Verigy, etc.

Recent Clients:

InnoEnterprise China is leading in systematic innovation rating and consulting services. We realize our ideals by helping enterprises and organizations establishing innovation systems.Our success is built on our customers’ successes. Innovation is the key that unlocks your true potential for success.As a leading professional knowledge-based company, we are special for:An exceptionally high caliber of expertise;Outstanding innovation experiences, tangible process and practical tools applied to thousands of projects, services, products and business systems;Thinking globally, acting locally; Aggressiveness in achieving more values for our customers.

Upcoming Events:Innovation Project ManagementSpeaker: Ray Sheen April 14-16, Shanghai

Innovation Champion Certification WorkshopSpeaker: Langdon Morris April 22-23, Shanghai

Speed thinkingSpeaker: Ken Hudson June 21-22, Shanghai

Hands-on tool-box for innovationSpeaker: Ken Hudson June 24-25, Shanghai