You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/)

Sources:

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2. Khalaf, Simon. “Seven Years Into The Mobile Revolution: Content Is King… Again.” Flurry Blog. N.p., 26 Aug. 2015. Web. 20 Nov. 2016. <http://flurrymobile.tumblr.com/post/127638842745/seven-years-into-the-mobile-revolution-content-is>.

3. Gustafson, Krystina. “The Retail Investment That's Starting to Pay off.” CNBC. CNBC, 09 Dec. 2015. Web. 20 Nov. 2016. <http://www.cnbc.com/2015/12/09/retail-apps-becoming-more-popular-with-shoppers.html>.

4. Shane, Scott. “Why Your Small Business Needs a Mobile App.” Entrepreneur. N.p., 26 Jan. 2016. Web. 20 Nov. 2016. <https://www.entrepreneur.com/article/269978>.

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Check out more content about Developing a Mobile App: Podcast Blue Paper Video

Determining if a mobile app is right for business takes careful consideration. Invest the time up front

to ensure your effort pays off in the end.

Take a closer look at these key considerations.

Does my business need an app?

NO YES

Mobile apps: THE NEXT BIG THING OR A GOOD BUSINESS INVESTMENT?

Does building an app make sense?

DO ALL SIGNS POINT TO YES?Choose a type of app to develop:

IT’S APP DEVELOPMENT TIME:

Check out these key considerations to ensure your app meets your

organization’s needs.

Learn more mobile app basics.

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3 in 4 Americans check their phones at least once per hour

Time spent on apps versus browsers

90%: Apps 10%: Browsers

Information Technology (IT) Demonstrate capabilities, innovation and knowledge.

HealthcareConnect with and monitor patients—anytime, anywhere.

FinanceAllow customers to perform transactions conveniently and securely.

EntertainmentShare videos, games, music and podcasts.

TravelEnable customers to map travel, book and track flights, catch a cab, find parking or book a hotel.

Trade showHouse site maps, seminar schedules, amenity lists and more.

Apps are most commonly used for:

Social networkingCommunication

Digital media consumption Cloud file storage

ShoppingGames

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Prior to diving in, ask yourself these questions:

Who is your audience?

Will an app solve a customer problem?

Does an app help achieve a business goal?

Native appOperating system (iOS, Android® or Windows Mobile™) specific. Separate versions must be developed for each operating system.

Web appRuns on a mobile web browser. One version works on multiple operating systems.

Hybrid appLooks and feels like a native app

but runs within a web browser.

Progressive appSimilar to a hybrid

app. An icon installed on a mobile device’s home screen links to

a web page.

Further explore if an app makes sense for your organization.

Consider the device type, too.Smartphone, tablet or both?

Industries likely to benefit from an app:

How will you promote it?

Check out prospective developers’:� Portfolio

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� Other apps

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How much will it cost?

How long will it take?

What's your budget? What's your ROI?

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· Boost engagement

· Increase repeat

visits to your app

and/or website

· Deploy loyalty programs or

alert users about promotions

· Make ecommerce

transactions easier

· Provide faster customer service

· Build brand awareness

An app may make sense if

you want to:

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Find out more about different types of apps.

Who will develop it?

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Social Media

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