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Center of the Universe
So How Do You Get Your Customers to
Love You?
Agenda
• How Do You Recognize Customer Love?
• Three Legs of Customer Engagement
• Implementing and Monitoring Engagement
• Key Takeaways
Do Your Customers Really Love You?
Are…
– your calls returned?
– you getting repeat business that
they initiate?
– you getting referrals?
– you receiving thank you cards?
– you connected to them
personally?
The Three Legs of Customer
EngagementEmployees
Starts with Employees
Are they…
– Happy?
– Engaged?
– Willing to go
“above and beyond”?
The Many Routes to Employee
Engagement
A Candidate Experience…
Ensuring Candidate Engagement
+ +
=
Its Always about the Customer
Client Engagement
Principles of candidate engagement hold true…
+ +
=
Monitor and Implement
Engagement
Be Data-Driven
Build a Culture, a Community, and a
Network
Customer
Get Involved!
Key Takeaways
• Platinum rule
• Your employees are the foundation
• Candidates
• Clients
• Network
• Give back
• Be data-driven
• Have fun
Questions?
