DO YOU NEED A BETTER CONVERSION RATE?TIFFANY DASILVA – Growth Hacking TO

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GROWTH HACKINGTHROUGH THE EYES OF AN ONLINE MARKETER

DATA

GROWTH HACKING

UX

CREATIVETESTING

CONVERSIONRATE

OPTIMIZATION

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WHAT YOU WILL SEE…

ANALYTICSGOOGLE ANALYTICS

TRAFFIC HACKINGSEGMENTING & SCENT

PERSONASPERSONALITIES

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ANALYTICS

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WEB ANALYTICS 2.0AVINASH KAUSHIK – kaushik.net

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ANALYTICSACQUISITION

CAMPAIGNS

ENGAGEMENT

GOALS

• Traffic Sources• Location/Language• Browsers & Devices• Similarities &

Differences

• New vs. Returning• Frequency & Recency • Visit Duration• Page Depth

• Traffic sources > Sources > Campaigns

• Great for external campaigns ie: Display Ads, Emails, Offline, Guest Blogging etc.

• Macro vs. Micro

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QUESTION #1WHEN YOU OPEN ANALYTICS WHAT DO YOU LOOK AT?

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GOAL SETTINGVIA AVINASH KAUSHIK – kaushik.net

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GOAL SETTINGTAKING IT ONE STEP FURTHER…

GOAL TYPE GV

Request a Demo MACRO $15

Sign up for Newsletter MICRO $5

Engaged:>3 pages AND > 3 minutes

MICRO $2

Whitepaper Download MICRO $6

Webinar MICRO $10

Home Products Latest Webinar

TY Webinar – Goal ($10)

EXAMPLE: WEBINAR

WHY DOES THIS MATTER?

• Measuring Influence• Helps you prioritize.

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WHAT’S NEXT?ACTION DASHBOARD

ACTION STATUS HYPOTHESIS IMPACT

Reduction of moz.com crawl errors by 50%

Completed Organic traffic will increase at least 30% in 2 months

Traffic has improved 45%!

Create goal values in Google Analytics

NEW Find at least 3 second level navigation pages that can be improved/removed.

Task Completion test for 2% of users who exit site

In Progress Use customer data to create a list of 4 CRO improvements

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TRAFFIC HACKING

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TRAFFIC SOURCE

BUYING CYCLE

DEVICEPERSONA

QUESTION #3WHAT ARE THE USER SEGMENTS YOU FOCUS ON?

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SCENTWHO ARE YOUR USERS? HOW DO THEY ACT/REACT?

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#1 TIP OF THE DAY?GET YOUR SH#$ TOGETHER! (SCENT-WISE)

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PERSONAS

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HOW DO YOU MAKE DECISIONS?

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PERSONA EXERCISEPERSONA QUESTION MAPPING

PERSONA QUESTION FORMAT OF QUESTION

What experience do you have?- We’ve worked with 20

Fortune 50 companies- We’ve been in

business for 10 years

- About us - Testimonials / company logos

Why are you the best solution?

- Google endorses us- We have a 30 day

money back guarantee

- Google endorsement badge on front page

- 30 day money back guarantee on every page

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TOP 5 CRO TIPS

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TOP 5 CRO TIPS?

5. PRIORITIZE

4. MAKE PERSONAS REAL

3. CUSTOMERS > HIPPO!

2. FAIL.. OVER & OVER AGAIN!

1. KEEP LEARNING!

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SEE YOU THERE!Wednesday, October 9, 20137:00 PM to 9:00 PM

EventMobi243 College St, 3rd Floor, Toronto, on (map)

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