We all dress up for an occasion... be it a

corporate event or a fancy party. Have you

tried to reason with your internal self why do

we want it or rather do it? What

impact does our dress makes on

us? Well most of us would admit

that we dress to conform, to be

relatable and absorbed socially....

This does shows the impact of

our clothes on the surrounding...

how the way we dress affects the

response of the environment on

us and hence affecting our

dressing though indirectly...

Scientists have been

researching to establish a

direct impact of our dress on

our cognitive process. In a

recent study scientists have been exploring

the question of whether the clothing you

wear affects your psychological processes and

how you approach and interact with the

world. After numerous experiments, scientists

are beginning to conclude that clothes invade

the body and brain, putting the wearer into a

different psychological state.

One of the experiments that was conducted

was as follows: 58 undergraduates were

randomly assigned to wear a white lab coat or

street clothes. Then they were given a test for

selective attention based on their ability to

notice incongruities, as when the word “red”

appears in the color green. Those who wore

the white lab coats made about half as many

errors on incongruent trials as those who

wore regular clothes. In another experiment,

74 students were randomly assigned to one of

three options: wearing a doctor’s coat,

wearing a painter’s coat or seeing

a doctor’s coat. Then they were

given a test for sustained

attention. They had to look at two

very similar pictures side by side

on a screen and spot four minor

differences, writing them down as

quickly as possible. Those who

wore the doctor’s coat, which

was identical to the painter’s

coat, found more

differences. They had

acquired heightened

attention. Those who wore

the painter’s coat or were

primed with merely seeing

the doctor’s coat found fewer differences

between the images

While these experiments may not be

conclusive yet, to come up with a theory, but

in a world which is getting free’er of

inhibitions and social conformity, dressing for

oneself isn’t something that needs to be

proved. Increasing, people – men, women and

children are using clothes as a way to express

their own self... a canvas to paint their story..

a vehicle not to exhibit but feel.... a walk to

being themselves !

K&U joins them in their pursuit

“....in a world which is getting

free’er of inhibitions and social conformity, dressing for oneself isn’t something that

needs to be proved ... “

Clothes and Us - Do Clothes affect our psychology?

“Scientists have been researching to

establish a direct impact of our dress on

our cognitive process. “

K & U is a premium apparels brand for children between the age group of 3 to

15 years. Operational as a designer label since 2009 the brand is known for its

design specific to Indian sensibilities and delicate need of children

www.KandUkids.com