Upload sameer-mathur
View 16
Download 1
Tags:
Embed Size (px) 344 x 292 429 x 357 514 x 422 599 x 487
Citation preview
DIVIDING MARKET INTO SEGMENTS
4 WAYS TO SEGMENT CONSUMER MARKET
GEOGRAPHIC
DEMOGRAPHIC
EDUCATION
AGEGENDER
OCCUPATION
PSYCHOGRAPHIC
LIFESTYLE
PERSONALITY
BEHAVIORAL
ATTITUDE
LOYALTY
OCCASION
THANK YOU
Created by Jay s. Mehta, SPCE, during an internship by Prof. Sameer Mathur, IIM Lucknow.www.iiminternship.com
Identifying market segments markma
HFE2500 Series Key Market Segments & Applications
Identifying Market Segments
Market Segments and Targets
Identifying Market Segments, Targeting & Positioning
Consumer Understanding of Hotel Market Segments
Psycho market segments
Identifying Market Segments and Targets-Lec1
Identify Market Segments and Targets
Market Segmentation Jeremy Kees, Ph.D.. Selecting and Serving Consumers Market Segmentation: the process of dividing a market into distinct subsets (segments)
Identifying Market Segments and Target
Market/View Australia - Finaccord · particular market segments, identify attractive ... developing a strategy for targeting pockets of the market; benchmarking in specific segments
CH 08 Identifying Market Segments
IDENTIFYING MARKET SEGMENTS AND TARGETS
Chapter 6schragec/Chapter 6.pdf · Chapter 6 Chris Schrage TYPES ... BUSINESS MARKET SEGMENTATION PROFILE MARKET SEGMENTS ... value to the segments? Which segments are most attractive
Chapter 7 - Identifying Market Segments and Targets
WILO Market Segments
Ppt.identifying Market Segments
Wall Market Segments and Value Propositions
Target Marketing Dividing the total market into different segments based on customer characteristics and developing products to meet the needs of those
Market Segments in European Air Traffic · PDF file · 2016-08-09Market Segments in European Air Traffic 2015 . ... (29%). • The top-fifteen ... use to define market segments is
BI Market and its Market Segments
Mobile Telephone Market Segments
Session 5 | Market Segments
Market Segments
MARKETING PRINCIPLES UNIT Market Segmentation What is Market Segmentation? Identifying a target market by dividing the market into segments according
Chapter 8: Market Segments and Targets
Chapter 4 - Market Segments (826Kb)
Dividing market into segments
THE MARKET SEGMENTATION IN MALAYSIA BY USING … · of dividing markets into smaller segments based ... segmentation variables that would work best at ... methodologies can be applied