Distraction is the new golden working standard

We are more addicted to distraction than we ever were to smoking

Dis-trac-tion

Something that takes your focus away from what you're supposed to be doing

Dis-traction

Is processed first by the reflex brain, as an automated response to the environment and often leads to counterproductive behavior rewarded by instant gratification

1 BrainChains, Theo Compernolle

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There are two types of distractions

1. Involuntary Sensoric Distractions, ISD’s - needs design and rules

2. (Habitual) Weak Moment Distractions, (H)WMD’s - needs design and training

WMD’s are attention killers: off-topic-easy-(non)work during a task

Weak Moment Distractions

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Giving in to e-mail or notifications: checking and replying, eavesdropping, shallow Q&A, answer phone calls

ISD’s are unwanted sensoric and mental input*

Involuntary Sensoric Distractions*

We are able to control what we see, but not what we hear

Which makes noise the number one ISD problem

Involuntary Sensoric Distractions*

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ISD’s needs Acoustical and Visual privacy solutions

Fixing the acoustics first, than the space and mind

Having individual focus first is business excellence

Focus first

1. Improved cognition: logic, problem solving, creative ability 2. Improved effectiveness: faster, less mistakes, finishing tasks easier3. Improved mental and physical health: less stress, more worker happiness and satisfaction, more energy

Focus as top priority should be the new golden working standardWith habitual or environmental distractions minimized

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