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Implementing constant (disruptive) change is an absolute must in today's business environment. This slide deck offers the foundational considerations necessary to educate businesses on the need to embrace change in the workplace in order to survive.
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Disruptive Change
When Trying Harder… is Part of the Problem
with Gary Westfal
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Change is Progress!
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Change vs.
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Implementing constant (disruptive) change into your
business will result in extraordinary growth
Two Choices…
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Custom tailored solutions
Vs. numbers-driven production
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The only Guarantee
Is Change!
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Redefine
Re-imagine
Re-think Relevance!
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16of the Top 25 Companies! (2000-2010)
90Percent of Fortune 500 companies! (Since 1955)CL
OSED
!
Why?
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Lack of money?
Lack of intellect?
Companies simply fail to evolve, improve, change, grow, and redefine themselves and paid the ultimate consequence for inaction.
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Changing Demographics & Technological Advancements Have Re-Shaped Businesses
• Former third-world nations embracing technology & becoming business powerhouses
supported by middle class populations larger than that of the U.S.
• Start-ups
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• Technology that has changed customer demands & expectations
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Two Realities –
1. No Growth = Inability to attract/retain the best qualified people
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Two Realities –
2. No changes, innovation or improvement = inability to respond to dynamic customer demands
The Sobering Result…
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The Sobering Result: Faltered growth eventually leading to irrelevance and ultimately to failure
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Two Primary responsibilities of a leader:
1. Keep a highly motivated team of people together
2. Make sure the team stays ahead of an emerging base of customers whose needs/desires are constantly changing
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To be Static is foolish.
Stalled companies statistically lose
75% of their market value once they begin to stall/decline.
Collateral staff losses.
CEOs and senior leaders replaced in an effort to adapt, overcome and save the business.
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Innovation Doesn’t Always Trump Change!
Sometimes a simple change is enough…
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Innovation Doesn’t Always Trump Change!
Changes come in many forms and are not specifically limited to your product line.
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Cultural
Economic
Demographic
Technological
Conventional Wisdom Won’t Work
One of the most important decisions a leader will make is to
determine the cultural foundation of the organization.
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Corporate Culture…
The shared attitudes, values, goals, and practices of an organization.
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Corporate Culture is created in one of two ways:
Leadership-Driven: A message of corporate ethos that everyone must know and practice
Default: Ad hoc approach to accepting norms and practices that don’t support the interests of the company
• Quality• Service• Standards• Innovation• Communication
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A Culture of Change
Engaged Workforce
Innovation
Customer satisfaction/Loyalty
Growth
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Customer Experience
The business that offers the best customer experience in a particular category wins!
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Successful Companies Are Giving Customers What they want – Before They Even Know They
Want it
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Beacon
Low-cost hardware device that utilizes a battery-friendly low-energy Bluetooth connection to transmit messages or prompts directly to a smartphone or tablet.
Consumer Demand is ALWAYS Changing
When a company isn’t responsive to consumer demand…
When a company is responsive to consumer demand…
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Consumers are waiting for the next opportunity to spend
money.
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Vendors and suppliers grow.
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Investors/Shareholder expectations.
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Change Killers
Yesterday’s Winners
Ego
Stagnation
Conventional Wisdom
Entitlement
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Risk Averse
Small Bets, Big Yields
Businesses that operate best in an environment of change simply don’t get blindsided by visions of grandeur and huge payoffs.
Instead, a more successful strategy is to take lots of incremental bets…
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Small Bets, Big Yields
Specific
Measurable
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Accountable Resourced Timed
Who Stays…and Who Goes
CEOs must have the right people in place at every conceivable level
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Who Stays…and Who Goes
People aren’t the most important resource...
The right people are the
only resource.
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Who Stays…and Who Goes
Companies committed to radical change and growth
recruit and hire workers who exhibit the following qualities:
Basic intellect and lifelong learners
Solid work ethic
Loyal and adventurous
Optimistic
Business minded/customer oriented
Belonging/committed
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Who Leads?
Good leaders are good communicators
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Good leaders Lead by example
Good leaders Build trust
Good leaders Attract the right talent
Good leaders are…
Essential!
Now What?
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Be Decisive.
Be proactive.
Embrace change.
Be Decisive!
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Act quickly to changing conditions
Widen the aperture of your business focus
Operate with an expectation of change
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Be Proactive!
When forced to react, do so decisively
Operate with Strategy instead of Tactics
Respond to Changing Customer Demands by Creating a Culture of Acceptance, Collaboration, Innovation and Change
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Embrace Change!
Real Change comes by way of effective response and accurate forecasting, creating a culture of acceptance, innovation, and reinvention
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Trying Hard is a great start but…
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http://www.slideshare.net/GGaryWestfal/disruptive-change-30991486
