Disneyland Entertainment Industry

• Heather Vargas• Leann Cain

• Laura Hagelskjaer

What is?• 1: What is the best part of visiting theme parks? • 2: What is the worst part of visiting theme parks? • 3: What deters you from visiting theme parks

more often? • 4: How do you feel about waiting in lines for

rides/attractions? Could something be done to help the situation?

• 5: What are some thoughts these questions might bring to your mind about your experiences with theme parks?

n=60

5532

10

3

What deters you from going to theme parks?

Long linesPricesFoodOther

n=60

45

40

105

Best part of go-ing to theme

parks? Fun ExperienceFamily & Friend timeFoodOther

What if?4 hypotheses of possible

solutions:

1. Line entertainment2. Disabled pass

3. Special birthday pass4. Scheduling your day

What wows?1. Line entertainment – turn waiting time into a

positive experience and adding value to costumers

2. Disabled pass – People will be able to access the rides quickly and easily allowing for a better

experience at disneyland 3. Special birthday pass – People will feel special

and make it a tradition4. Scheduling your day – decreasing waiting time

for people who choose to schedule their day at the park without affecting all others too much

Rapid Prototype

What works? Feedback

• Mixed opinions from college students

• Positive feedback from families• Pivot the prototype to include suggestions for things to do in

between rides