Direct Mail Copywriting Tips you need to Know to Succeed

Make it Personal

Variable imaging and printing allows you to change certain elements so that your mail is more personal.

It will resonate better with the recipient who receives it.

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Provide a Solution with Your Call to Action

When you write a call to action, make sure you provide a solution, not just another product.


Pay Close Attention to the First Paragraph

In direct mail letters, the first paragraph of your direct mail copywriting is the most important.

Place the hook that will pull the reader in.


Create Copy that is Exciting

This will help to keep the reader interested and make them want to know more about your offer.

Boring copy = Quick drop in the trash can


Don’t be Afraid to Ask the Tough Questions

Don’t hesitate to bring up a provocative topic.

Pushing the envelope can help you grab the attention of the reader and get a reaction.


Be Clear about what you are Offering

Be clear, concise, and to the point. Make it clear to the reader what you are offering right from the start.


Make any Offer a Limited Time Deal

This provides an incentive for the consumer to act now, not six months later.

They will feel like they are getting a terrific deal if they act within the time.


Keep the Copy Short and to the Point

A long paragraph may be boring, and people may not want to read a block of text half a page long.

Break the content up into smaller pieces instead, and this includes the message and call to action.


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Direct Mail Copywriting Tips you need to Know to Succeed