CASE STUDYHow much do credit card companies know

about you?

AMERICAN EXPRESS: a credit card company

Group members:

NAME ID

Zarif enam 18193

Zakaria Bin Haque 18184

Dip Das 18124

Shazia Afrin Nimmi 18187

Abdullah al Sayem 18137

Securing card company’s money

by graining profiles

KEY CONCEPT

Key word

Fine grained profile

information

Technology

(four digit category code , mining credit card data

Summary

Credit card companies maintain

positive profiled cardholders who are

considered credit worthy and

negative profiled cardholders are

observed by them in a skilled way to

secure their money. Lastly, their

motto is always to encourage their all

card holders.

Question No.1

i. Four digit system: MIS helps

companies to learn a great deal about

each of its customers at a glance.

ii. Mining credit card system: To

calculate the risk of the cardholders.

iii. Mathematical formulas and

behavioral science: MIS helps company

to deny credit card applications.

4 digit used in card

Question No.2

i. Promotion for additional products.

ii. Deny credit card application to high risk

customers.

iii. Shrink the amount of credit available to

high risk customers.

iv. Possibility of returning back the given

loan from old aged customers in time.

Question No.3

Ethical because profiles are maintainedby card holder’s behavior to make payments to the companies in time and secured the credit card holders account from any kind of incident.

Card holders blame the companies as an intruder for the invasion of privacy. Actually this fact causes by interrogating the card holder’s personal information.

Peoples are agitating for profiling and privacy

invasion

Conclusion

Credit card companies use and collect

data/information of credit card holder or

make fine grained profile to investigate the

card holder and specified the customer.

Companies scrutinize and use technology

and information to secure their activities

and profit.