Diogenes sk startup_bpw-15-05-2013_public version

BPW_StartingUP15/05/2013Stavriana A. KofterosCEO

Mission ‐ Services

Strategic Business Management Business Planning Mentoring Coaching Marketing / Sales Networking Funding Access, Funds Sourcing Ad hoc Technical Support Accommodation [FurnishedOffice, lab leasing,

access to broadband internet, telephone, office equipment, meeting rooms facilities…]

Back Office Support [Secretarial and Reception Services]

Legal, Accounting / Taxation expertise Project, Contract, Financial Management

Facilitate the creation of innovative startups

Diogenes

SAFE. www.bio‐merge.com

www.viscientific.comwww.armes‐tech.com

www.diogenes‐incubator.com

Thank God.

Make Your Future

Serious Fun. Seriously.

Do you speak Startup?

Innovation Planet We made the buttons on the screen look so good you’ll want to lick them

Innovation distinguishes between a leader and a follower

Talent in Team They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple?

Perseverance We went to Hewlett‐Packard, and they said, ‘Hey, we don’t need you. You haven’t got through college yet

Steve JobsChairman, Apple

http://www.youtube.com/watch?v=4oAB83Z1ydE

Passion of CEO is the single differentiator between doing ok and doing well

Startups Are Not Smaller Versions of Large Companies

Large Companies Execute Known Business Models

Startups Search for Unknown Business Models

Steve Blank

A TemporaryOrganizationDesigned to SEARCHfor REPEATABLEand SCALABLE

BUSINESS MODELSteve Blank

Be the aspirin.

world class product (whatever it is) have fun doing it in a business area or segment that is at its “ground floor” and in its infancy

Value proposition

MIT, EDP

Be the aspirin for the customer’s headache

Don’t fall in love with the technology.Fall in love with the customer

Be a Pig.

3. Team up. Get co‐founders.4. Evangelize idea.5. Get great Mentors.6. Public speaking training.7. Pitch. Pitch. Pitch.8. Network. Network. Network

TALK.TO.THE.CUSTOMER. Write /Revise BP. Do Not Self ‐ Fulfill (your) prophecies. There is always competition. Build the product fast. MVP. Test it. Fail Fast. Re‐build. Retest. Get Traction.

Lean Startup Methodology

Same everywhere SV: Just because there are VC funds doesn’t mean they will fund your start‐up

Silicon Valley update ‐ 8:10 do not get funded VCs don’t really jump to invest in early stage…. Funder of Pandora.com got rejected by 300 investors…

Plan to build your company without any outside investmentBootstrap

Then maybe you are ready to speak to potential investors

1. Apply for Crowd‐funding (e.g. kickstarter)2. Get a Loan from 3Fs3. Apply to Startup… Chile…!4. Use your Credit Cards 5. Start Side Projects

Money shouldn’t be an objection when you’re starting a company. Be creative. Carlos Solorio, Founder of Arden Reed, a custom menswear company.

http://under30ceo.com/5‐creative‐ways‐raise‐money‐without‐giving‐equity/

Co founders fight They cant build their initial specNo one will fund their idea Too few people buy/use the product

Startups Fail Because They Confuse Search with Execute

Steve Blank

Most startups fail from lack of customers

not from failure of product development

Steve Blank

4 Steps

Steve Blank

Steve Blank, The Startup Owner’s Manual

There are NO Facts inside the Building, so get the HECK Outside

Steve Blank



Test the Problem, Then the Solution

Steve Blank

The Entrepreneurial Journey

Pivot: a substantive change in one or more business model canvas components

Step 1: State your HypothesisStep 2: Test the ProblemStep 3: Test the SolutionStep 4: Pivot or Proceed

Step 1: Get Ready to SellStep 2: Sell to Early EvangelistsStep 3: Develop PositioningStep 4: Pivot or Proceed

Teach'nGo the first Cypriot startup selected to participate in an international

acceleration program StartupbootcampAmsterdam Teach'nGo is an online Student Management System for private tutors

and small schools which gives teachers the ability to manage their physical and online students all in one place Manage your students, payments and teachers Access your information online from any computer, tablet or smartphone Parents and students can log‐in and view their information online Manage payments, issue receipts and view payment reports Offer downloadable lessons to students who can pay online Organize course material digitally

www.teachngo.com

http://steveblank.com/books‐for‐startups/…

http://www.cycrete‐mentor.eu/lms/

www.opencoffeecyprus.org

www.diogenes‐incubator.com

http://startupdigest.com/cyprus

Startup Cyprus Initiative

Be in the Loop

Take Part in

Startup Live Cyprus

BE THE CHANGE.BE CRAZY.

Thank you

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