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Digital Transformation in Retail - The Next Wave
June 2016
Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of Duval Union Consulting
@jcaudron [email protected]
We are business consultants for a digital
world.
Our mission is to help organization transform.
@jcaudron
Co-autor of…
A story about Transformation
Sold in 40 countries!
I skipped 50 “disruptive slides” aboutUber, Airbnb, Tesla, …
Digital disruption is real. Expect a smack in the
face…
who is your…
Where did the money go?
1995+MusicPhotographyVideo Rental…
2010+Print MediaTVTravelHR…
2015+RetailHealthcareAutomotiveEducationTelcoFoodFMCGBanking/Insurance…
2020All Safe havens will be subject to digital disruption…
WAVES OF DISRUPTION
Digital Disruption is a story of…
%
This is NOT our story
YOU THEM
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
THIS is our story: the substantial minority
YOU THEM
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
But your app sucks
I want experience
Uhh..ok
Cheaper AND better service?
Hey this solves my problem!
I don’t want to wait a week
The Tipping Point
YOU THEM
Evolution in digital retail
First generationLow logistics complexity
First generation
Low value Low complexity
Low logistic complexity
High value Low complexity
First generationLow logistic complexity
Evolution in digital retail
First generationLow logistic complexity
Second generationSolving more complex user problems
Second generationSolving more complex
user problems: making decisions
Second generationSolving more complex
user problems: return policy as marketing
Second generationSolving more complex
user problems: fitting at home
Second generationCleaner logistics to handle
delicate products like clothing
Second generationOptimization of logistics
Evolution in digital retail
First generationLow logistic complexity
Second generationSolving user problems
Third generationHigh logistic complexity
Will food retail
accelerate the rest of
the commerce landscape?
Food logistics = High logistic complexity
Cold chain
Complex value chainFood logistics = High logistic complexity
Speed
“sorry, your order has been delayed. We expect delivery in 2-3 weeks”
Reliability
When things go wrong with food it’s very bad!
New business models
New Players
New way of last mile delivery to make
this happen
New way of last mile delivery to make
this happen
IS IT REALLY HAPPENING?
Amazon = online store
Builds the best online
infrastructure
“invents” the commercial
cloud
disrupts the entire storage
and server industry
We know this
> > >
Amazon = online fresh
food
Builds the best distribution
infrastructure
“invents” the commercial
“fresh cloud”
disrupts the entire distribution
and food retail
Now, imagine this…
> > >
It is happening as we speak
When your favorite fresh food can be delivered in 30 minutes,
exactly when you want it customers will expect the same from
Torfs Makro Vanden Borre Coolblue
Gamma Bol.com … you?
Stop talking, start doing!
You’ll need to understand the impact of disruption
You’ll need a strong vision on your
future
You’ll need a plan with real
actions, a Digital Agenda, a
roadmap for the future
You’ll need Digital Leadership
You’ll need to be where the action is
The Classics
Traditional models Traditional channels
The Converted
Traditional models Digital channels
The Digital
New digital models Digital channels
The Ruptured
Just forget everything you know.
IT’S ALL NEW
You’ll need to evolve from a mothership…
…to a modern fleet
IMPACT ANALYSIS NORTH STAR
VISION OF YOUR FUTURE
TRANSFORMATION STRATEGY
ROADMAP
DIGITAL LEADERSHIP & CAPABILITIES ASSESS
TEAMSTRAIN & COACH
ROLL-OUT DIGITAL OFFICE
SET-UP AND ROLL-OUT
CHANNEL STRATEGY
POLICY & GOVERNANCE RUN
RUN DIGITAL OFFICE
CUSTOMER ENGAGEMENT
CHANNELS
REQUIREMENTSPARTNER
SELECTION
PLATFORM DESIGN
RFP CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/PRODUCT DESIGN TRADITIONAL
BUSINESS MODELPROJECT KICK-OFF
RUN PROGRAM/DEVISION/…
START-UP BUSINESS
START-UP BUSINESS MODEL
START-UP KICK-OFF (FUNDING, INCUBATION)
RUN START-UP (COACHING,
ADVICE)
TRADITIONAL BUSINESS
TRANSFORMATION STRATEGY
SCAN MARKET TRENDS & INTERNAL DIGITAL
READINESS
Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of Duval Union Consulting
@jcaudron [email protected]
We are business consultants for a digital
world.
Our mission is to help organization transform.
Digital Transformation in Retail - The Next Wave
June 2016
