Digital Signage Overview

An overview of Digital Signage:

Presented By:

SmartSource Event Technology offers to dynamic solutions to show organizers to provide an array of digital options. We are proud to be the official technology resource provider for several TradeShow Week 200 shows. Our depth of services and green solutions create an avenue for your event to embrace the latest technology in the meetings .industry.

From the green solutions of digital signage and the document storage library to technology for attendee tracking to the wow factor of large format digital display of video wall, SmartSource has a solution enhance your meeting and to accommodate a depth of activities.

Digital Signage By SmartSource

Show Solutions

Dynamic digital signage solutions enhance or replace traditional printed signs with cutting-edge electronic versions. We combine small and large format LCD, plasma and projection displays with sophisticated software, and advanced networking technologies to create powerful, flexible media display systems.

Show Solutions

•Complete remote management via browser-based tools•Sophisticated content scheduling and playback options•Status monitoring and reporting•Supports common formats for displaying static graphics, digital ..video and animation•Displays HD video, high quality audio, live TV, data-driven and ..web-.based content•Powerful interactive capabilities for kiosk and interactive ..digital signage•Flexible platform for customizing features and scaling•Versatile layout options for full screen or multi-zone split ..screens


Meeting Planner Advantages: Ability to make on-site changesGreen Solution – reduce waste of foam board signs and other printed materialsRevenue Generation – dynamic ad and sponsorship opportunitiesEvent BrandingCustom Messaging

Attendee Advantages:Interactive directional signage makes for easy wayfinding so attendees know where to go, when events are scheduled, changes to the agenda.

What can be included:Virtually any form of media--be it live video, jpeg, powerpoint, flash, avi, etc.

Display:•Logos•Event Agendas•Meeting Room Agendas•Advertising•Live News Feeds•Financial, News, Sports and more

Unique services integrated by SmartSource•Departure Boards and boarding pass printing•Mapping-booth locators, catering locators•Electronic Library•PDA feeds


Show Solutions

Our dynamic agenda solution is great way to ensure your event will be on time and your customers will be well informed about the upcoming speakers and activity. This solution allows you to dynamically populate your agenda. Our software will communicate with your spreadsheet to display the accurate information, and you can update and make changes in real time. The agenda will continuously scroll to show the complete lineup of events. Current activity is clearly shown in the highlight bar at the top. There is also a session timer in the corner to help your guests arrive timely to the next presentation.


Dynamic Agenda

At large events it is often hard to

find a friend or colleague. With our

message boards, guests can post

personalized messages on our

screens for others to view. Set up

meeting times or define a place to

meet for lunch--there are many

reasons why these message boards

can support your guest during an

event.


Message Board

Our data wrap solution is great for a lounge or sitting area. This layout provides a TV signal of the channel of your choice. Instead of just having a TV signal, add a data feed to your screen. This will keep your guests well informed while they take some time to relax. You can populate the data area by dynamically communicating with a spreadsheet. We can also provide a “timer” feature to make sure your guests arrive promptly to their next destination.


Data Wrap

With our adaptable software, we can divide our screens up into a multi-zone layout to provide multiple feeds of information. Our video wall solution is linked to several webcams located throughout your venue. Each camera feed can be published to a different “zone” of your screen. This is a great way to give your audience an overview of what is happening at your event.


Media Wall

This popular, informative display screen pulls real-

time data of local flight information allowing your

attendees to be aware of any potential issues with

travel. As an option, you can also provide check-in

services and boarding pass printing directly from

your event. Attendees appreciate having access to

this convenient service service directly from your

venue.


Flight Reader Board

•Live feed of real time arrival & departure ..information •Live Local Airport information •Keep attendees informed of potential delays

& ..changes, allowing them to make plans & stay ..onsite

Digital Signage

In many examples, nothing.

• A/V Distribution• Hardware Selection• Enclosures• Custom Hardware

how much does it cost?

Digital signage has the unique ability to generate revenue from ad sales.

Digital Signagewhy do it?

Why is this more effective than that? 1. Full motion digital signage is

5 times more likely to be noticed than printed signage.

2. Sponsors can run full-motion video, Flash, and PowerPoint presentations to tell their story.

3. Sponsor messages can be scheduled to play at peak times: lunch break, breakfast, outside keynote sessions.

4. Signs can be updated throughout the show.

Digital Signagewhere do you put them? – Main Ballroom

Side Entrance

Outside General Session

Main Entrance

Side Entrance

Digital Signagewhere do you put them? – Registration Area

Break Out Sessions

Pre-Function Area

Near Elevators

Break Out Sessions

Networkinghow does it work?

Each display has its own PC and each

PC is either connected directly to the

Internet or the PC’s are networked

together and the network is given a

broadband Internet connection.

Generally speaking, the PC data

connection is wired but can be

wireless. Updates are handled by the

on-site programmer, who also serves as

technical back-up to the equipment

and will be available 24/7 throughout

the show.

Screen Layouthow does it work?

Generally speaking, this is the layout.

Text crawl at the top, clock in the

corner, and custom event list at the

top. We will custom brand the look

and feel of the screen for each client.

This is the Ad Area

-PowerPoint

-Flash

-Video: AVI, MOV, WMV, WMV HD, MPEG 1, MPEG 2, and MPEG 4

client contenthow does it work?

Here is what we need from the client to make this happen.

• Logo

• Style guide

• List of events (Excel format)

• Ad files

• Flash

• Video

• PowerPoint

• Playlist form

We will need all content 4 weeks in advance of set up.

Setup Serviceshow does it work?

Here is what we perform in terms of set-up:

• Creates custom screen layout

• Presents proof to client

• Receives client content

• Assembles content in order that client designates

• Via web conference client previews content

• Technical set-up of screens and programming

• Programmer on-site start to finish available 24/7

FAQhow does it work?

What kind of items can I play in the text crawl?

News feeds like CNN Top Stories, Sports, Financial News, and more.

Do I have to pay for Internet-based feeds?

Generally speaking, no. Most feeds are free.

Can I run and schedule my own personal text instead of news feeds?

Yes.

How often can I make changes during the show?

As often as you want. The system is live on show site. We do ask that you help us understand how often you are likely to be making changes so that we are adequately prepared.

Who sets up the PC data connectivity?

The equipment rental company. Applicable internet usage fees apply.

What format types do you accept?

txt, swf, ppt (not pps), avi, wmv, mov, mpeg-1, mpeg-2, wmv hd, mpeg-4, tiff, jpeg, bmp, png, html, rss, xls, xml, nss, doc

How does scheduling work?

Generally speaking, your ad play will be broken into a percentage of available playback. Thus, if you are a platinum sponsor you can be guaranteed a certain percentage of available ad playback slots.

FAQhow does it work?

What screen sizes do you offer?

Generally speaking, 40”, 42”, 50” and 60” are readily available. Other size screen can also be made available.

When do I need to submit content?

At least 2-3 weeks before setup. We recognize that you may have changes up to the show as well as additional changes during the show. Our recommendation is that we receive the majority of the content and the event schedule with a 3 week lead time.

Can I sell ad space up to the time of the show?

Yes. In fact, you can sell ad space during the show as well.

How many signs can I have for my event?

If your system is funded by advertising, then the number of screens is proportional to the number of sponsors.

What sizes can I submit content?

The ad playback area is formatted for content produced in a 4:3 aspect ratio, thus video, Flash, and PowerPoint files will automatically be resized to fit this region on the sign. Video submitted in 16:9 aspect ratio will playback with a black band on the top and bottom of the video.


EXAMPLES OF DIGITAL SIGNAGE


AspenTech – Ovearall Room Agenda w/ RSS Feed

Aspentech – chose to use the digital signage as an overall event agenda allowing there conference attendees as quick way to locate there session and room location without having to open up there conference program. We were also able to provide live updated event information utilizing the RSS Feed at the top of each sign giving attendee up to date changes throughout the event.


Grainger – Ovearall Room Agenda w/ RSS Feed

Grainger Industrial Supplies – chose to use the digital signage at there annual event. We had 10 40” LCD monitors located at strategic locations around the venue.


PITTCON – Ovearall Room Agenda

PITTCON had choosen a little different approach then the 2 previous examples. PITTCON used a 63” Plasma to outline there overall event agenda where we displayed the category the session was, title, presider, room & start time of the event.


Eagle Investment – Ovearall Room Agenda

Eagle had placed these overall event agendas outside each of there meal functions. To the right of the screen you see a sponsor logo. This group was able to get a sponsor for both the lunch as well as the agenda to be placed at the entrance of the function. This shows how getting sponsorship can help with the overall cost of the signage


PITTCON – Room Agenda

Outside of select rooms PITTCON had chosen to place digital signage outside select session which allowed the attendee to see the name of the session in progress. PITTCON’s sessions were laid out in Tracks with multiple talks within the session. We were able to highlight these specific talks with the “In Progress” and “Up Next” parts of the screen. Allowing attendees to see what was going on currently in the room.


Eagle – Room Agenda

Outside of select rooms Eagle had chosen to place digital signage which allows the attendee to see the name of the session in progress as well as the time remaining in that session. They also had the screen laid out so that the attendees would be able to see what was coming up next .


Lockheed Martin – Flight Board

Lockheed had chosen to over the attendees a way to check there flights prior to ever leaving the conference. This was very helpful as the last day of the event there was a storm in the area. This product allowed attendees to see if their flight was delayed or cancelled. These signs are great for sponsors as we have the ability to incorporate there logo or multiple logos as well.

Celebrating its 25th year in business, SmartSource Event Technology, serves broad-based corporate IT, association, professional AV and trade show technology rental needs. We have 21 offices nationwide and serve over 200 trade shows annually as the official technology provider. Our clients include many Fortune 500 companies as well many of the top 200 trade shows.

The company is widely recognized for its outstanding customer service, technical expertise, geographic reach, breadth of product, and end-to-end solution. Among its products are computers, servers, copiers, professional AV equipment, LCD and plasma monitors, kiosks digital signage and video walls. SmartSource is located 21 strategic locations throughout the United States. For more information, visit: www.smartsourcerentals.com


About SmartSource Event Technology

For more information, please contact:

John Cuthbertson

630-588-0200 x 47

[email protected]

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Digital Signage Overview