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DIGITAL NOISE: THREAT OR OPPORTUNITY? Visual White Paper By Steve Saenz SteveSaenz.com

Digital Noise: Threat or Opportunity

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The purpose of this “visual” white paper is to explain how we help our clients achieve two key objectives which are – dealing with information overload and getting their messages through to the people who can benefit from receiving them. I chose the title because it captures the essence of the important conversation I am having with friends, family members and clients as we approach the midpoint of the twelfth year of the 21st Century.

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Page 1: Digital Noise: Threat or Opportunity

DIGITAL NOISE:

THREAT OR OPPORTUNITY?

Visual White Paper By Steve Saenz

S t e v e S a e n z . c o m

Page 2: Digital Noise: Threat or Opportunity

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Yes!

Page 3: Digital Noise: Threat or Opportunity

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Page 4: Digital Noise: Threat or Opportunity

Such a clock is capable of indicating every possible time

of day. In contrast, a digital clock is capable of

representing only a finite number of times (every tenth of

a second, for example). In general, humans experience

the world analogically. { richer, you might say }

Vision, for example, is an analog experience because we

perceive infinitely smooth gradations of shapes and

colors. { Source: Webopedia.com }

DIGITAL describes any system based on discontinuous

data or events. Computers are digital machines

because at their most basic level they can distinguish

between just two values, 0 and 1, or off and on. There is

no simple way to represent ALL the values in between,

such as 0.25. All of the data a computer processes

must be encoded digitally, as a series of zeroes and

ones.

The opposite of digital is

ANALOG. A typical analog

device is a clock in which the

hands move continuously

around the face.

Page 5: Digital Noise: Threat or Opportunity

For more information, please visit our website at FIM2020.com http://www.cloudtweaks.com/2012/02/cloud-infographic-an-internet-minute-in-the-cloud

F I R S T , T H E G O O D N E W S …

Page 6: Digital Noise: Threat or Opportunity

For more information, please visit our website at FIM2020.com mashable.com/2011/06/09/global-internet-traffic-infographic

DIGITAL

NOISE IS HERE TO

STAY

4 X

T H E N O T - S O - G O O D N E W S …

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21

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Page 9: Digital Noise: Threat or Opportunity

For more information, please visit our website at FIM2020.com http://mashable.com/2011/06/09/global-internet-traffic-infographic

Page 10: Digital Noise: Threat or Opportunity

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Information Overload is a term popularized by Alvin Toffler in

his bestselling 1970 book Future Shock. It refers to the

difficulty a person can have understanding an issue and making

decisions that can be caused by the presence of too much

information. The term itself is mentioned in a 1964 book by

Bertram Gross, The Managing of Organizations.

The term and concept precede the Internet and can be viewed

from a library and information sciences perspective or viewed

as a psychology phenomenon.

In psychology, information overload relates to an

overabundance of incoming information into the senses.

Toffler's explanation of it presents information overload as the

Information Age's version of sensory overload, a term that had

been introduced in the 1950s.

Sensory overload was thought to cause disorientation and

lack of responsiveness. Toffler positioned information overload

as having the same sorts of effects, but on the higher

cognitive functions. Toffler write…

When the individual is plunged into a fast and irregularly changing situation, or a

novelty-loaded context, his predictive accuracy plummets. He can no longer make

the reasonably correct assessments on which rational behavior is dependent.

S o u r c e : W i k i p e d i a . c o m

Page 11: Digital Noise: Threat or Opportunity

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OVERWHELMED!

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W h a t w e h a v e b e f o r e u s

a r e s o m e B R E AT H TA K I N G O P P O R T U N I T I E S d i s g u i s e d

a s I N S O L U B L E P R O B L E M S .

~ J o h n W . G a r d n e r ~ http://www.pbs.org/johngardner/

p b s . o r g / j o h n g a r d n e r

Page 13: Digital Noise: Threat or Opportunity

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CONVERGENCE

DEPENDING ON THE

CHOICES YOU MAKE

THIS IS GOING TO BE

REALLY, REALLY GOOD

OR REALLY, REALLY BAD

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SOLVE PROBLEMS

ADD VALUE

=

Page 16: Digital Noise: Threat or Opportunity

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O r i g i n a l

C u r a t e d

S h a r e d

A V E C S A N S C R E D I T / P E R M I S S I O N

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Th

e R

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Evolutionary Origins of Your RIGHT and LEFT Brain

Scientific American | http://scientificamerican.com

Page 18: Digital Noise: Threat or Opportunity

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I am the LEFT brain.

I am a scientist. A mathematician.

I love the familiar. I categorize. I am accurate. Linear.

Analytic. Strategic. I Am practical.

Always in control. A master of words and language.

Realistic. I calculate equations and play with numbers.

I am order, I am logic.

I know exactly who I am.

I am the RIGHT brain.

I am creativity. A free spirit. I am passion.

Yearning. Sensuality. I am the sound of roaring laughter.

I am taste. The feelings of sand beneath bare feet.

I am movement. Vivid colors.

I am the urge to paint on an empty canvas.

I am boundless imagination. Art. Poetry. I sense. I feel.

I am everything I wanted to be.

Page 19: Digital Noise: Threat or Opportunity

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BEWARE

OF THE

APP GAP

Page 20: Digital Noise: Threat or Opportunity

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Our UTILIZATION

of TECHNOLOGY ha s NO T ke pt up wi th

its FUNCTIONALIT Y

Page 21: Digital Noise: Threat or Opportunity

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PLEASE DON’T TRY TO COMPETE IN THE 21st CENTURY WITH A 20th CENTURY TOOLBOX

Page 22: Digital Noise: Threat or Opportunity

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We have LOST

our YEARN

to LEARN

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T h e w o r l d h a d s c a r c e l y b e c o m e k n o w n a s r o u n d a n d c o m p l e t e i n i t s e l f

w h e n i t w a s a s k e d t o w a i v e t h e t r e m e n d o u s p r i v i l e g e o f b e i n g t h e c e n t e r

o f t h e u n i v e r s e . N e v e r , p e r h a p s , w a s a g r e a t e r d e m a n d m a d e o n m a n k i n d -

f o r b y t h i s a d m i s s i o n s o m a n y t h i n g s v a n i s h e d i n m i s t a n d s m o k e .

~ J o h a n n W o l f g a n g v o n G o e t h e

O f a l l d i s c o v e r i e s a n d o p i n i o n s , n o n e m a y h a v e e x e r t e d a g r e a t e r

e f f e c t o n t h e h u m a n s p i r i t t h a n t h e d o c t r i n e o f C o p e r n i c u s . . .

Page 25: Digital Noise: Threat or Opportunity

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F O O T N O T E S A B O U T C O P E R N I C U S …

1510 to 1514, Copernicus developed the first general outline of his

new heliocentric system

Copernicus began to write his book of De Revolutionibus about 1515.

A copy of the great work is believed to have been brought to

Copernicus at Frombork on the last day of his life when he died in a

coma on May 24, 1543. That is, he died without knowing the full

impact that his discovery would have on mankind.

The book was placed on the Catholic Church’s banned books list in

1635, which is when they acknowledged its existence.

The triumph of Copernicanism was a gradual process. Not until 1822

did the Catholic Church permit the printing of the book that treated

the earth's motion as physically real.

The next edition of De Revolutionibus was not published until 1854.

That is, not until after it had been removed from the Index in 1835.

The Catholic Church ordered GALILEO to recant his claim that Earth

orbits the Sun in 1633. His book on the subject was removed from

the Church’s index of banned books in 1824 Galileo was formally

vindicated by the Church in 1992.

Page 26: Digital Noise: Threat or Opportunity

DIGITAL NOISE:

THREAT OR OPPORTUNITY?

Visual White Paper By Steve Saenz

S t e v e S a e n z . c o m