Digital marketing success stories

Teleshoppe Integrated Digital Marketing

Preface

• 250+ young women walked in for a beauty treatment in 3 weeks• 400+ bike customers booked a test ride in 4 weeks…….• 650+ home buyers enquired for a property purchase in 5 weeks…..• 75+ senior government officials registered for a conference in 5 days…..• 300+ law students downloaded admission forms in 3 weeks……• 400+ home owners wanted a split air conditioner in 4 weeks….• 15+ investors wanted to set up a Rs. 200 crore University in 10 days…….

…....all in the last 3 months….all through Integrated Digital Marketing campaigns


Example


Customer Acquisition – Digital Marketing

What is Digital Marketing ?• SMS short code

– Receive customer queries 24/7 – Customer gets automated replies– You get customer’s details

• Toll-Free number + Response Desks– Take orders – Lock-in customer– Confirm deliveries and provide customer support

• Payment gateway– Accept ALL bank account– Accept ALL credit cards– Accept cheque/drafts/PO’s and all other payments from anywhere in India

• Vendor management software– Updates and reminds product deliveries– Manages billing for both vendor and customer– Sends status to customer and to you

• Mobile and eDM push platform– New product updates automatically to customers

• Nationwide database– 32 lakh validated customers – buying behaviour, age, gender, mobile, email, city…….


Digital Campaign What we want to do for your brand

Select target numbers from our 32 lakh proprietary customer database (all India)

Broadcast eDM with “CLICK HERE” links

Broadcast SMS with “REPLY YES” link

Call confirmed customers from our in-house Response Cell and confirm date/location for first appointment

Give the marketing team the Campaign Control Panel

(CcP) with online MIS

Inform nearest dealer of the customer’s name & contact

to confirm appointment

Telecalling and

Response Manageme

nt

Mobile Platform

promotions

Response capture via

eDM (electronic

Data Mailer)

Database collation and

selection


Campaign Control Panel – what you see


Response Desks – how it works

Patient Name Contact Number

Date & Time City

(1) Anand Singh 9810333076 25th October 5:00 p.m. Ahmedabad

(2) Ruchi Jalan 9811682743 21st October 1:00 p.m. Hyderabad

(3)

(4)

Our Response team calls up the customer directly for you

Welcome to Hero Mindmine…would you like to register for our courses ?

Hi ! You asked us a query on payment

options….would you like to speak to a

specialist ?


Comparison – IDM vs. other media

Television IDMThe cost of creating advertisement needs a large budget and has a lead-time for production before it can be aired.

Creative, Simple & Crisp 160 character advertisements can be created easily. No need for big budget production.

High commercial time charges. The charge for advertising for 10 seconds is Rs 1,50,000 - 4,50,000 depending on various factors.

Very low charges for targeted advertising.

Presence of the audience is necessary Reaches directly to the recipient

The audience may not watch the ad.The recipient most probably reads SMS as it is attached to a personal message and is contextual.

The audience may not pay attention. The recipient pays attention as it is a personal message

Though localized advertising is possible with local television channels, they are not very popular.

You can target people of a certain geographical area.

TRP ratings, which measure the audience, do not give the exact figure.

The number of messages sent is accurate, and the advertiser knows his exact reach.

One cannot measure the convertibility of a TV ad.Convertibility can be measured with the help of 'call back', ‘respond back' and 'click the link' tools.

The celebrities are brand ambassadors. The recipients themselves are brand ambassadors.

The ad is watched once unless it is repeated again.The recipient may keep the SMS in mobile as a personal message and may read it later.



Print Media IDM

A reader may not pay attention to the ad.The recipient reads the digital ad as a personal message is attached to it.

The audience is divided among many newspapers and magazines according to their interest.

A digital ad directly reaches the recipient.

It is difficult to track the response to an ad. The response rates can be easily tracked.

Downloading applications is not possible. The readers requesting for more information and getting it is a difficult process.

The recipient can download applications or request for more information by using options like call back or SMS back.

In case of newspapers the charges for advertising are Rs 1,000 - 5,000 per sq. cms. In case of magazine ads the charges are Rs 4,00,000 - 6,30,000 for full page color ad.

Very low charges for targeted advertising.



Radio FM IDMThe listener may forget about the ad, unless it is highly effective.

Because of the personal message the recipient most probably reads it.

The amount of audience for radio FM is far less. The number of mobile users is far more.

The audience may swap between many channels and may not listen to the ad.

IDM directly reaches the recipient.

Most FM channels are only available in major cities. An SMS can reach any mobile user anywhere in India.

The charges for advertising for 10 seconds is Rs 500 - 1,500. Very low charges for targeted advertising


SMS Broadcast Application


SMS Broadcast Application


SMS Short Code Control panel

• You get your own control panel and immediate SMS reports


• India’s best brands are our clients:

Who are we ?

• Baksons Homoeopathy

• Western Union Money Transfer

• DHL • P T Education• AHA – Air Hostess

Academy• Xerox India• Pentair Water• Telebrands (as

seen on TV)• HelpAge India• VLCC Healthcare• Women’s Era• Competition

Success Review• Agrawal Packers

and Movers• FairDeal Packers

and Movers• Goel Packers and

Movers

• Hero MindMine• Ricoh• Payworld• LifeCell India• Jaypee Group• Bethel Church • Delhi Public

School• Central Cargo

Packers and Movers

• Anupam Sinks• M-Tech Developers• IndiaRace.com• Career Launcher• PeopleHealth.in• Amrapali

Developers• Mangal Keshav• AirTel -

BizConnect• Vodafone -

CampusConnect


Our mission

Our mission is to make your brand impossible to forget !!!

S V Mobile Teleshoppe Private LimitedSMS MT to 53456 | 011.2669.2263 / 64 | www.essemess.com RT401, Rajendra Tower, Geetanjali Enclave, New Delhi 110017

+91 98103.03105 | [email protected]

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Digital marketing success stories