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Digital Marketing

Bootcamp

Digital Marketing Case Discussion - Alpenliebe

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Extraaa Innings T20 Junior!

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Campaign Objectives •  Increase awareness about Creamfills/Alpenliebe •  Registrations for auditions •  Sampling of the confectionery •  The channel would like a more younger TG

involved with the sport thus making it complete family viewing

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Desired Results

•  X number of walk-ins •  PR buzz around the event •  Content that can be used for on-air

promos •  Content for Social Media Marketing

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Digital Marketing Plan •  Generate Awareness

– Facebook – Online gaming sites – Youtube

•  Engage – Mobile apps – Microsite with rich

content – Create a community

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Thank You!

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