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Digital Marketing Assignment • Topic: Campaign strategy of Listerine during FIFA 2014 Presented by: Tonmoy Bora Rohit Nair Sahil Jain Sanjeev Sharma Shikha Paul Ruchi Shukla

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LISTERINE CAMPAIGN FIFA 2014.

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Page 1: Digital marketing

Digital Marketing Assignment

• Topic: Campaign strategy of Listerine during FIFA 2014

Presented by: Tonmoy BoraRohit NairSahil JainSanjeev SharmaShikha PaulRuchi Shukla

Page 2: Digital marketing

INTRODUCTION DR.JOSEPH LAWRENCEJORDAN WHEAT LAMBERT

MARKETED BY LAMBERT PHARMACAL COMPANY.

Page 3: Digital marketing
Page 4: Digital marketing

StrategiesDigital Advertisements

TV MediaSocial MediaFacebookTwitter

Web Page

Page 5: Digital marketing

ADVERTISEMENT

Page 6: Digital marketing

Social Media

Page 7: Digital marketing

Sales 2013 vs. 2014

2013 Q2 2014 Q216.5

17

17.5

18

18.5

19

19.5

20

Sales( $ billion)

Sales( $ billion)

Page 8: Digital marketing
Page 9: Digital marketing

THANKYOU


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