Digital India

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Digital Marketing

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Digital India


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Digital India

Total Population of India - 1.16 billion

Indians living in Urban Areas - 312 M

Total Mobile users in India - 510 M

Total TV Households in India - 103 M

Total Internet users - 58 M

Source: HETV.org, TAM, TRAI, ComScore


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Digital India Among the internet users

•  80% are young between 19 - 35 years

•  50% are employed •  The avg monthly income is 3.2

times national avg •  89% own a mobile phone •  50% access internet more than

once a week

Mobile ownership

•  80% are young, 19 - 35 years

•  Higher penetration among the urban poor than rural affluent

•  5 m internet users access web on their mobile

•  4 out 5 are okay with receiving SMS ads

Source: JuxtConsult

Mobile and the web are a source of infotainment


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Digital India - 2010 - 2013

•  Technology generation of 90’s will turn consumers •  Next wave of tech-revolution in Telecom

–  3G –  WiMax –  Smartphones –  Services beyond telephony

•  Netbook and other Smartheld devices •  Indian ITeS industry revival and annual growth at 15%

84 M Internet Users

1 B Mobile Users

Source: Data IDC


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Digital Divide - Opportunity

Total Population of India - 1.16 billion

Indians living in Urban Areas - 30%

Urban Indians with Mobiles - 85%

TV Households in Urban India - 87%

Access to Web Urban India - 13%

300 million urban Indians!

312 M

64 M 265 M

40 M

Source: HETV.org, TAM, TRAI, ComScore


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Digital India Top Activities on the internet and mobile

•  Research •  Email •  Networking on the social media sites •  Entertainment •  Instant messaging •  Mobile downloads including Ringtones •  SMS •  Information alerts on phone

Favourite activity on internet and mobile ….conversations!

Source: JuxtConsult


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Digital Advertising Engage

•  Listen

•  Connect

•  Respond

•  Influence

Advertise •  Raise awareness

•  Influence

•  Sampling

•  New Users


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Digital Advertisers •  Travel ecommerce •  Lead generation for financial products and

automobile sector •  Generate walk-in for stores •  Yes / No Responses •  User base for recruitment, matrimonial and social

networks •  Interact with brands beyond usage - FMCG •  Product launches - FMCG, consumer appliances,

mobiles, Telecom services •  Awareness for social causes - Vote India, RTI

campaign, GiveIndia, CRY


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Digital Advertising Options

Don’t Pay for it Pay for it

SEO

SMM

Online PR

Email List

SEM

Display Advt

Alliances

Paid PR

SMS Mob Apps


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Display Campaigns


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Search Campaigns


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Social Media


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Challenges

•  Response time •  Low entry barrier •  What is the most relevant message?


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Thank You!

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