Digital, can we kill this word for good?

Mel ExonManaging Partner, BBH Labs@bbhlabs@melex

YES

“Social networks will be like air”

Charlene Li, Altimeter Group, SXSW 2009

YES[Hang on just a minute... ]

?

Birth

SexBirth

DeathSex

Birth

DeathSex

Birth .Digital

10,000 hours

“Digital may be everyday, but it's not effortless... It’s time to stop all the nonsense about trying to call this stuff this or that. Only thing that matters is whether it’s good or not. The only thing more stupid than all the word-monkeying is denying that technology, code and making things out of bits and bytes is important.”

Iain Tait in New Media Age, 17.11.10

NO, Let’s NOT kill the word just yet.

[So...]

Thank you | MerciCristal Festival16.12.10

Mel ExonManaging Partner, BBH Labs@bbhlabs@melex