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DIGITALBUSINESSREADY?
Version: 1.01Release: 5 January 2017 / Update: 15 January 2017
OK
JUSTDEVICE
DIGITALSERVICE
APP
DIGITALENVIRONMENT MUSIC & VIDEO
UNLIMITEDOPPORTUNITY
NICHE
UNIQUEPRODUCT
START FROMNICHE THEN GROW IN ANY DIRECTION
CHALLENGEOF DIGITAL MARKETOPEN HIPERACTIVE
EVERYONE CAN LAUNCH ANYSERVICE QUICKLY AND WITH LIMITED RESOURCES
SUCCESSFUL TECHNOLOGIES OR SERVICES BE COPIED BY ALL PLAYERS IMMEDIATELY
FREE PORTABLE
PRICE TENDS TO BE ZERO AS EXPANSION AND SCALE COST ALMOST NOTHING
USERS CHANGE HABITS AND SEVICE PROVIDERS OFTENAND WITHOUT BARRIERS
SECURE + ACCESSABLE + ATTRACTIVE
SAFEFASTSTABLEHONESTSUSTAINABLERESPONSIBLE
24/7/365INSTANTREMOTEANYWHEREANY PLATFORMAFFORDABLE
VALUABLECOMFORTABLEENJOYABLEINTERESTINGPOPULARHi-TECH
DEMAND TO DIGITAL SERVICE
USERPROFILE
CUSTOMERDISCOVERY
PERSONALIZATION
NEEDSHABITS
WISHMOOD
PREFERENCESBELIEVES
POTENTIAL
SERVICESCONDITIONSOPTIONSSUPPORTINTERFACETOOLSADVICES
CLIENTS
USERS
TRANSFORMING
FREE USERS INTO THE PAYING CUSTOMERS
CONVERSION
SALES
PROGRESSIVECULTURE
• PASSION TO CREATE NEW VALUE• ENTERPRENRSHIP ENVIRONMENT• AGILE DEVELOPMENT PROCESS
PRODUCTSTRATEGY
• VISION OF FUTURE PRODUCT• CONSISTEN DEVELOPMEN PLAN• OPENNESS TO INNOVATION
SYSTEMTHINKING
• COMPLEX BUSINESS DESISIONS• ALL INITIATIVES LINKED TO GOAL• CONTINUOUS IMPROVEMENT
COMPANYCOMPETENCIES
DIGITAL SERVICE
ALL CORPORATE FUNCTIONS INTEGRATED INTO SINGLE …
R&D SUPPORT
SALES ANALITICSDISTRIBUTION
WOWVIEWS, SHARES AND POSITIVE REVIEWS
SPEEDBE THE FIRST TO ACQUIRE THE CRITICAL USER MASS
DIGITALKPIs
1 2
34
ATTENTIONVISITS AND TIME
SPENT EACH USER
CONVERSIONHOW OFTEN FREE USERS
BECOME A PAY CUSTOMERS
IVANOPh.D., MBA
MARKETRESEARCH,
TECHNOLOGYWEB & MOBILE, UX, BIG DATA, MACHINE LEARNING, CLOUD, INTERNET OF THINGS, AI, AGILE
[email protected]/in/strivan
BUSINESSPLANNING, M&A,
DIGITAL STRATEGY
MORE SLIDES
CLICK TO PREVIEW
CLICK LIKEI SPENT MONTHS DEVELOPING THIS KNOWLEDGE
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