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Digital Business1. Macro statistics
2. Trends, risks and opportunities & the “Internet of Things”
3. Privacy and ethics
4. Digital integration in organisations
5. YOU online!
Declaring my intention.
To increase your digital business awareness & encourage research & use.
(Great images help)
Relax! This presentation is online
There’s now over 7 Billion of us.
That’s a lot of coffee.
3 Billion internet users
4.2 Billion are yet to have internet access
36% of the world’s population is online in India and China
Largest users ~ 25-34yo. Closely followed by 18-24yo, 35-54yo
65yo+ on the increase
On any salary,
they’re likely to be on
Each day ~4 - 5 hours
desktop3 hours mobile
increased quality expected ~ high quality images, use of progressive tech
Customer service through new channels is expected
(doesn’t have to be 24x7 if communicated well)
Workforce changes
Global market, cheap tech means greater ease for new market entrants
Micro sourcing creates pressure for individuals to become more strategic.
“3D Modelling is rapidly growing in the Philippines with an ever increasing number of highly talented 3D artists”
“War for Talent” to Remote Workers
TED Talk http://bit.ly/1arPTtj
Imagine the massive potential of 3D Printing and printing what we need/want
We’ve only just started
75 billion connected devices by 2020
25+ Billion embedded & intelligence systems by
2020
50 Trillion GBs of Data by
2020
With ease of tech comes ethical questions
We’re all learning how to integrate the internet in life.
Convenience / Privacy
CEOs are recognising the value of digital business transformation
Digital business returns
Reduced costs
Improved quality
Increased revenue
Improved service
Avoid PR issuesFaster ideas, more of them
People retention Talent attraction
Collaborative cultures meet faster needs.
“Hey Crowd, what are your ideas for our organisation?”
Employee expertise & trust.
Employees profiled (& trusted).
Digitally aware & trusted staff can pioneer world ideas
lead their organisation
to understand.
Organisation charts change
Ref: @armano again
It’s about you.
“…within 15 years CEOs will need to know the ins and outs of new media, social network technologies and social communities before they get the job.”
“CEOs should write their own blogs …C-level executives …blog four to eight times per year”
Forrester Research Chief Executive Officer, April, 2010
Aquent ~
Hong Kong Office role: 9 meaningful candidates
Efficiency: 1 tweet = minutes vs hours of searching
Cost saving: $20k on potential advertisement
Training & Development: 1 year
Observe Start to share
So MuchValue
“Take it seriously. Invest the time.It can be used trivially (and then so can a telephone)It can be incredibly powerful, incredibly influential.Traditional media will become less of a focus. Online Word of Mouth increasingly importantThe tip for CEO's is get to understand it yourself.
Use it yourself.”
Visit the Savage Truth at: http://gregsavage.com.au/
Tips: LinkedIn Profile
Start ~
Professional photo
Catchy headline
Add your relevant experience
Connect with your network
Notifications settings - receive emails for important messages
Next steps ~
Regular interesting content
Engage with your connections - recommendations, comments,
Follow interesting groups
Search + connect with relevant people
Tips: Social MediaIf you don’t yet know about online media, get involved.
Theory is very different to taking time to blog / tweet / use Facebook / YouTube. Personal use is different to business too.
Learn what works, what’s appropriate. Ask for tips from others. Share what you learn.
Involve people in your area who have used online media a lot. Encourage others to use.
Keep on track.Clear intentions.Clever metrics.
Experiment & tweak.
Allow the things that matter to reach you. Turn off the rest.
RunwayDigital.com
