Brand Telefónica S.A.

Digital

Business_ #2 Mg. Alejandro M. Salevsky

Lic. Juan Manuel Cascone

2

Global BI

Telefónica S.A.

Who we are_

Mg. Alejandro M. Salevsky

•MBA / BBA UCA

•Corporate & strategic finance professor (UCA)

•Global BI senior manager in Telefonica S.A. (NYSE:

TAR)

•Innovation & new tech researcher fan

•asalevsky@gmail.com / @alesalevsky

Lic. Juan Manuel Cascone

•BBA UCA

•Corporate & strategic finance professor (UCA)

•Controller manager in Grupo Assa S.A.

•jmcascone@gmail.com

+ Keynote

guests_

3

Global BI

Telefónica S.A.

General structure

1.News

2.Concepts + real examples

3.Customer insight

4.Mini groupal or individual case to solve in class

And most important: interactive participation!!

http://www.youtube.com/watch?feature=player_embedded&v=EjN5avRvApk

Total Costs 28%

EBITDA 4%

Revenues 20%

Net Inc. 16%

8%

24%

30%

32%

Revenues

25%

25%

13%

8%

EBITDA

54%

30%

15%

10%

Net Income

2008-2009 2009-2010 2010-2011 2011-2012

65%

45%

Revenues

84%

63%

EBITDA

85%

60%

Net Income

2010-2011 2011-2012

185%

155%

88%

37%

Revenues

%

293%

70%

70%

EBITDA

%

164%

65%

95%

Net Income

2008-2009 2009-2010 2010-2011 2011-2012

28%

40%

40%

28%

Revenues

34%

25%

40%

20%

EBITDA

40%

28%

45%

%

Net Income

2008-2009 2009-2010 2010-2011 2011-2012