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Download the Digital Transformation eBook: http://bit.ly/1p8X0Ls Watch the webcast: http://bit.ly/1mg6xDi Listen to the webcast: http://bit.ly/1fXJh9R The digital economy is often viewed as the habitat of young, digital native companies. How can established companies compete? One hundred years ago, factory electrification and mass production advanced—and challenged—existing businesses. The survivors of that era now find new challenges and opportunities in today’s digital economy. Join Allen Rodgers, director of Pearson eCollege’s developer network and API program, and Apigee’s Dan Tortorici in a fireside chat to learn how Pearson Higher Education and its eCollege division recognized their digital potential and overcame challenges to increase business agility and efficiency. Join to Discuss: - the business needs addressed by Pearson’s initiatives - the company’s organizational and social obstacles - how business and IT aligned for focus and efficiency - Pearson eCollege best practices and advice for beginning a digital journey
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Pearson eCollege : 100+ years and still innovating
20 March 2014
Innovating in the Digital Economy
Today’s Speakers
Dan Tortorici@DanT_Apigee
Allen Rodgers@allenr_v1
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Social Content Channels
YouTubehttp://youtube.com/apigee
Slideshare
http://slideshare.com/apigee
© 2013 Apigee Confidential – All Rights Reserved 4CC-BY-SA
Pearson Developer Network
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Pearson eCollege digital initiatives
Adapting to change for over 100 years and the need for a digital initiative
Managing organizational and social challenges and understanding the relationship to past change history
Achieving today’s success and the eCollege digital future
Advice on beginning a digital journey
Agenda
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Pearson eCollege digital initiatives
Pearson acquired eCollege in 2007 to expand its digital education business and extend distribution and consolidation of digital textbooks.
• Streamline integration across silos• Simplify partner integration• Enable modern access to backend
systems for greater agility.
“APIs are no longer considered solely in the realm of technology but a key business enabler for Pearson’s success in the digital world”
- Allen Rodgers, Dir, Products Platforms
Needed to:
• Internal PaaS foundation• Backbone for Pearson Higher Ed
Division
API Strategy:
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Adapting to change for over 100 years and the need for a digital initiative
How has Pearson been able to successfully manage disruptive change for greater than 100 years?
1
What business challenges prompted this and the realization that a digital initiative was necessary?
2
In what part of the organization did the effort originate?3
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Managing organizational and social challenges and understanding the relationship to past change history
What were the obstacles you had to overcome?1
How did you achieve alignment between IT and the business?2
How does the transformation to digital compare to past business change challenges?
3
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Achieving today’s success and the eCollege digital future
What metrics do you look at to monitor movement and success?1
How do these relate to the business criteria that defines business success?
2
How will eCollege increase digital business benefits? Is there a ‘digital first’ strategy?
33
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Advice on beginning a digital journey
What advice would you give to others as then contemplate a digital project?
1
How do you win over the skeptics? 2
Questions
Dan Tortorici@DanT_Apigee
Allen Rodgers@allenr_v1
Thank you
20 March 2014
