Digipak Research

What is a digipak• A digital is a style of packing that is mainly used

for CD singles or sometimes CD specials in which it consists of more than one CD or DVD. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies,

New Digipak

Old Jewel cases

Advantages of a DigipakFor audience

The high level of graphic versatility.

It offers much more than a CD coverIt offers less risk off damage

It can one day be a collectors item, move valuable

It contains bonus features eg. Videos pictures and interviews.

For industry

Can give out more information about the album

They are able to promote the artist and album in a greater extent

More durable, more costumes satisfied

Can be more creative in way they design the digipak.

Different types of Digipaks

Basic 4 page Digi-pack

• The most basic Digi-pack, featuring one tray. Options include a choice of tray colours (available in black, white or clear), number of trays (1 or 2) and tray positions, glued in booklets, slots or pockets for booklets, and three types of finish.

8 page Digi-pack

• This is an 8 page Digi-pack (the left hand panel is shown folded in). Options include a choice of tray colours (available in black, white or clear), number of trays and tray positions (1 to 4), glued in booklets, slots or pockets for booklets, and three types of finish. It is also possible to arrange the panels in a 'T' shape.

DVDigi-pack • Approximately A5 size and designed to compete head on with the

Amaray style box and the Super Jewel Box, this new DVD packaging has already been used on major DVD video releases. Again, options include a choice of tray colours (available in black, white or clear), number of pages, trays and tray positions, glued in booklets, slots or pockets for booklets, and three types of finish.

Digipak Template

Front CoverAs you can see the front of a digipak hold many key elements

Just by looking at the front cover it already tells us allot about the artist and the genre is it. Due to he instruments, keyboard, guitar and amplifier we can be sure that he is a one man band very multi talented artist. From the tuxedo he is wearing and the typography we can say that he is a vintage artist. It has a old school look to it. Very reto.

This front cover consists of this name and the name of the album. Because its his first real album he has this in big bold letters almost making a statement “ this is who i am”. Also the instruments gives the buy a incite on what he is all about, a over all broad musician. And the colour scheme blue , brown and white goes throughout the digipak. These colours very reminiscing of the old school American bands, something that is a key theme of his music.

All sidesAs we can see the CD its self has the a picture of the artist and also his name and the name of the album

Contains information about copy right, pictures of the instrument he uses and the record label he is with

The two inner slot are filled with the track list long with the lyrics to his songs

The back is made up of some information on how the album came out and pictures.

Summary of digipak.

• As we can see every side to digpak has a purpose. There is a on going theme throughout this digipak. The same colours are used; blue, brown, white and black. This is done to give the album cover some flow and recognition. Also the same artistic drawing feature in almost all sides of the pack. Even the typography is the same. I will certainly use this example for our music digipak. I learned that to make a successful digipak there needs to be an ongoing theme, and make all the sides flow together.