1. Did you know .20% of Businesses in any category do 80% of theSales - which means 80% will struggleBy Hannah du PlessisThats an alarming statistic that applies to most businesses.Consumers base their decision to buy on 3 levels of criteria:Firstly, a whopping 50% of consumers will choose someone they already know andwith whom they have a relationship, to do business. They dont respond to ads orpostcards, they dont reach for the Yellow Pages, they go straight to the sameperson they ALWAYS go to.YOU want to be such a business, one your clients automatically think of and go towithout even considering looking elsewhere.Of the other 50%, 25% of these will make their decision to buy based on a referralfrom someone they trust.The final 25% will refer to the internet, ads, Yellow Pages and television advertisingwhen they want to do business.Why do so many people prefer to have an established relationship with the person orcompany they do business with? Well it is human nature, were creatures of habitand knowing what to expect makes us feel nice and secure. This holds true morewith low risk decisions such as buying the same hair shampoo over and over again,than when buying a new house every few years.The U.S. National Association of Realtors profile buyers and sellers and they reportthat when 48% of people are buying or selling their home, rather than respond to anad or look around their neighbourhood and contact agents listed on signs, they willlist with someone they know and have had a PRIOR RELATIONSHIP with.After that, 26% will make their decision from talking with a trusted source or a referralby a friend. It was reported in the National Association of Realtors, that a whopping74% of all decisions are derived from a relationship!It was also reported, and it is fascinating that only 4% of agents operate some kind ofrelationship management programme that keeps in touch with their prospects.Armed with such enlightening and empowering knowledge then, where do you wantto spend your marketing dollar?Did you know that internet marketing is mostly free? Did you know that most peoplenowadays when looking for something look on the internet first? Did you know thatonly 33% of New Zealand small businesses have an internet presence?

2. When you give your business a strong internet presence, there is a way toautomatically form relationships with customers that find you. There is a way tonurture that relationship and follow up automatically with that customer. If you donthave an automated marketing system, which collect leads on the internet, nurturethem and follow up with them, youre literally throwing money away.Internet Marketing is not difficult to learn. If you are a small business, and you areone of the 77% that dont have an internet presence, you owe it to yourself and yourbusiness to look into getting one. Here are the benefits for your business: Relatively small start-up costs you need to pay for a website (One-time fee of between $600 - $2000 depending on your requirements) Reach more potential customers online Low expenses: hosting and changes You can have more than one website one for each niche Your website and articles increases your reputation as an expert in your field Helps people to find you when they are looking for your product or service online Enables you to show your business Unique Selling Point It is easy to keep your website up-to-date and changes in products or prices can be published immediately and doesnt cost as much as printing costs - free if you do it yourself Makes you the central source for quality content about your product or serviceTo learn more about how you can create an internet presence for your business, visitAttraction Marketing and start attracting more clients today.http://attractionmarketing.net.nz